At its most basic level, digital transformation has been driven by changing user behavior, alterations to the way that people interact with businesses and consume goods (or in this case, content). Subsequently, businesses have had to adapt the way they deliver content to retain and grow their audiences. Media organizations are no longer able to rely on the breadth of their reach to appeal to the masses. Consumers are now spoilt for choice, choose what they consume, how they consume it, and when. Instead, personalization is now the key to increased engagement, consumption, and advocacy of content. In an industry that is heavily subjected to its customers' whims, analytics enables businesses to understand audiences at a level of granularity that was previously impossible but offers vast potential for the future success of the industry.

Elasticiti is an analytics solution firm for media, advertising, and ad tech companies. It accelerates its customers' analytics roadmap through a combination of domain expertise, process, and technical skills. The customers enjoyed the benefits of robust, custom-built analytics delivered when they need it and hosted on their enterprise technology stack. At Elasticiti, it likes to think of themselves as a data science and analytics team that's available on demand. They come in, ask questions, gather data, develop a framework, and then turn it over to the clients to run and own as quickly as possible.

Innovative solutions and services

Data Engineering: Many research and analytics groups in media companies are drowning in data and aren't sure which datasets deserve attention. You have many hypotheses but not enough time or bandwidth to test them. In many cases, teams lack the tools or skills needed to arrive at a higher level of insight required. Elasticiti team members have expert level skills and technology experience to create an optimal solution for your company.  They are primarily Python-focused shops and have expert levels of that and other Python ecosystems (e.g., PySpark). They can support either an ETL or ELT approach; it depends on client preference.

Monetization: Gone are the simple days of online advertising, where all you needed was an ad server to place display banners on your website. Today your content appears in myriad places, and advertisers have an insatiable appetite for programmatic video. These changes in advertiser focus bring new opportunities to thrive, as well as the potential to fail. Each point in the value supply chain requires constant monitoring, analytics, and optimization. Your future relies on how quickly you can respond to signals in your data. That's where Elasticiti comes in. It helps analyze inventory and revenue performance across video, mobile, and display, sold via programmatic and direct channels. Focus on floor pricing, header bidding, third-party partnerships, and pricing and rate card strategy analysis to identify areas where optimization is required.

Project Process: The team of experienced Business Analysts works with you to clarify your business objectives identifies the supporting data, define KPIs, and design the presentation layer. This is its most popular offering for a good reason. Everyone has an idea of what business question they want to address. They often lack the time to fully develop the design and work through the underlying data issues. Elasticiti seeks to provide clients with smart analytics that answer digital media companies' most pressing business questions. They know that you have a huge amount of data available to you. The challenge is knowing when and how to use it to advance your business goals and secure your company's future.

Meet the pre-eminent leader

Benjamin Reid serves as the Chief Executive Officer of Elasticiti. He has been working at the intersection of media, advertising, and data for over 25 years. Mr. Benjamin leads the Engineering and Analytics teams on all engagements and sets the company's direction and execution. He has a proven record of providing technical and strategic guidance, partnering with key stakeholders, and achieving desired business results.

Prior to founding Elasticiti, Ben was eXelate's General Manager, where he was responsible for growing its data cooperative and DMP business. Before eXelate (now part of Nielsen), Ben held VP roles at Operative in Sales Engineering, Account Management, and Strategic Development. He and his team developed partnerships with the most recognizable names in media and ultimately acquired Operative's largest competitor. He is also the Founder and Host of the NYC Yield Meetup and hosts the NYC Tableau Meetup and the NYC MicroStrategy Meetups. Benjamin is a graduate of Boston University with a BA in English Literature.

"Our interactive dashboards provide a holistic view of your audience's behavior and interests. They're customized by role so that everyone in your organization can use them."