Eturi Corp. develops cross-platform solutions for mobile devices and is the maker of OurPact and Motiv

Eturi Corp. was founded by Amir who has specialized knowledge in nurturing innovative technology companies from start-up to dynamic growth to acquisition. As a father of two, Eturi’s founder, Amir Moussavian, saw the need to manage screen time from a very personal perspective. Back in 2014, he would come home after long days at the office and was excited to spend quality time with his family. The problem was his children weren’t ‘present’ — they were texting at the dinner table and scrolling through Instagram during conversations. It felt like every family moment was being hijacked by screens, or by arguments about screens.

So, he decided to write up a ‘pact’ that positioned device use as a privilege and outlined expectations for that privilege to continue: no screens during family meals, for an hour before bed, during homework time. No more arguments. In theory. While his kids made great progress, the system still lacked accountability. He’d tell his daughters: “only fifteen more minutes,” then come back to them still on their device over an hour later. One morning, he found himself looking at the contracts taped to the refrigerator and had an ‘Aha’ moment. Right then, he realized that technology is the problem, but it can also be the solution. From that day, he set out to develop an app that would help families limit screen time, without the arguments. It was in this ‘aha’ moment that OurPact, Powered by Eturi Corp was born.

Let’s talk to Amir Moussavian, Founder and Executive Chairman to learn more about the company

Brief us about your services.

Eturi Corp is an expert in remote management software. Our flagship app, OurPact is the top-rated screen time parental control app in the market. In fact, it was Amir’s vision and development of OurPact that really developed the parental screen time market.

It is that same innovation and vision that made Eturi Corp enter the SMB market. In 2020 COVID-19 dramatically restructured work practices. Amir realized that the new decentralized way of working left many leaders seeking ways to evaluate the activity of their teams and from this, Motiv was born. With reporting focusing on team collaboration, Eturi developed the app to ensure the highest level of employee privacy.

Motiv is the corner-office view into today’s distributed workforce and is the first productivity app built for CEOs and Business leaders of distributed teams.

Q. How do you help people get the access of technology wherever they go?

Innovation and making life easier for people with a technology solution is at the core of what Eturi was built upon. With this focus, Eturi specifically develops technology for mobile phones; individuals and businesses rely heavily on mobile devices for their convenience, ease of use and the autonomy and empowerment it provides.

With the rise of cell phone usage and increased technology, people and businesses need real-time reporting and information, and they expect nothing less.

Q. What does innovation mean at Eturi? Kindly walk us through your innovation lab.

Technology, in particular mobile, is the most innovative and exciting field with changes that occur at lightning speed. This is especially true now providing an opportunity for endless creativity, innovation and a dynamic environment that can fuel someone’s entrepreneurial spirit.

This environment fuels our teams and helps drive us what and how we do things. Brainstorming sessions, white boarding, hack offs and on-going

Q. How are business leaders benefited from The Motiv app?

When we first entered the Pandemic, my priority was to ensure the safety of my team, which meant a quick pivot to work from home. But with that shift, I experienced how challenging it was to lead effectively from a decentralized operation. I’ve always valued the corner office vantage point – being able to tune into the hum and buzz of my team collaborating. Who is meeting with who? Is my product manager getting enough minutes with appropriate stakeholders in advance of an upcoming release?

With the shift to remote work, that view went away, but I could get a similar picture with technology. With Eturi’s years of experience in remote management software, I also knew I had the best team to develop a convenient, easy-to-use app.

Q. To ensure privacy of your customers what does Motive do?

We value privacy and as such, when we developed Motiv, we made sure that it required no plug-ins and nothing are installed on company computers. Data is provided at a high level and does not access detailed content. We like to say Motiv offers insights, not oversight.

Q. What does the future hold for your company and its customers? Are exciting things on the way?

We are very excited about the growth opportunities for both Motiv and OurPact in the coming year. We know the enhancements we will be delivering on a frequent basis throughout the year will offer significant value. However, we are always on the lookout for new opportunities to makes our current (and new) customer’s lives better and easier to manage

Meet the legend

Amir is the Founder and Executive Chairman of Eturi Corp., a San Diego-based software company that develops essential cross-platform solutions for mobile devices. He is the visionary who created OurPact, the app that started the parental control category and Motiv, the first productivity dashboard build for remote and hybrid SMBs.

Additionally, Amir epitomizes what a CEO should be. He inspires, motivates, challenges, and leads his team effectively to drive company success through innovation. Throughout the pandemic, he has ensured the success of the company while always putting his team’s safety and health first.

But if you ask Amir who he is, he will say he’s a father, a husband, a mentor, and a person who has always been wired to think about how technology can tackle problems and inefficiencies.

“Motiv provides leaders assurance that their teams are engaged with their daily responsibilities and collaborating on projects.”