CIO Bulletin

Powering every decision that can transform human life across the planet: Fractal

Artificial intelligence (AI) is the new buzzword, and it is at the front and center of the tech world today. This technology has proven beyond doubt that it’s capable of transforming the business capabilities and personal lives. This is just the tip of the iceberg. There are numerous ways this advanced technology has changed the game across different industries and daily livelihoods.

Only few companies are able to use the capacity of AI to the fullest. And Fractal is one such prominent player in the Artificial Intelligence space. The company’s mission is to power every human decision in the enterprise and uses the power of AI to help the world’s most admired Fortune 500 companies. Fractal’s products include Qure.ai to assist radiologists make better diagnostic decisions, Cuddle.ai to assists CEOs and senior executives make better tactical and strategic decisions, Theremin.ai to improve investment decisions and Eugenie.ai to find anomalies in high velocity data.

Fractal has consistently been rated as India’s best companies to work for, by The Great Place to Work® Institute. Fractal has been featured as a leader in the Customer Analytics Service Providers Wave™ 2019 by Forrester Research, and recognized as an “Honorable Vendor” in 2019 magic quadrant for data & analytics by Gartner.

Reshaping business through science and advanced data tools

AIDE: High digital abandonment rates are typical for brands across domains; driven mainly by the experiential issues faced by the site users during their journey. Identification of these friction points can be burdensome for businesses as they struggle to digest the new wealth of granular data generated along their customers' digital journey.

Many teams are still basing many of their experience decisions on instinct which is certainly not the most optimal way of improving website design. With AIDE (Automated Insights for Digital Evolution), you can now capture every in-page interaction and micro-gesture to understand site user’s journey to identify frustrations, and errors that impact conversion and self-serve rate. AIDE can enable businesses to troubleshoot faster to resolve issues and recover potential revenue and leads.

Foresient: Foresient is a state-of-the-art platform that enables forecasting at scale with high accuracy and speed. Today, in the post-digital world, every moment is a potential market—an opportunity to meet the high expectations of the changed consumer. With a sophisticated forecasting platform, businesses can reorient their focus and deliver for markets on demand. Businesses will now need to combine these capabilities to capture the moments and markets.

Foresient forecasting platform uses a suite of AI-based sophisticated algorithms that's equipped to handle varied real business scenarios, for instance predicting future sales.

The platform builds forecasting models by looking at historical data with a combination of other aspects like promotion, holidays, and schemes, among others. The engine runs multiple built-in algorithms, automatically identifies the best fit model, and predicts the time series. These meaningful outcomes can eventually help businesses to optimize the plans for the future.

Concordia: Concordia is an AI and Machine Learning data mapping and harmonization platform that enables faster & automated data integration from multiple sources. It allows data sets to converse with each-other for accelerated data to decision transformation.

Concordia’s mission is to democratize data usage across the enterprise by enabling faster data-to-decision transformation and reducing the effort and time that goes into data integration & manipulation. To make this happen, Concordia brings together decision intelligence with AED (AI, Engineering and Design).

ConsumerHub: ConsumerHub is a strategic analytics partner to Fortune 100 companies helping smart decision-making using AI & analytics. It's a platform that powers consumer-centric businesses by transforming insight generation, activation, and commercialization by understanding consumer purchasing, consumption behaviour and sentiment through concentrated social media listening.

Endless Capabilities

AI and Data Engineering: The making of well-designed AI / ML solutions requires significant data engineering and data wrangling exercises. Data engineering and scalable modern solution architectures are key requirements for an AI/ML solution for production use. The company uses a business-focused approach to IT in engineering the solution, aligning analytics, AI/ML approaches, and technology. Unleashing agile analytics within an enterprise where data is imprisoned in legacy platforms and infrastructure requires not just an IT transformation – but a data-first approach driven by an analytics partner. Finally, to understand how the data-to-decision making comes together requires excellent team dynamics and analyzing, designing, and building the AI/ML application.

Financial Planning & Analysis: AI empowers its FP&A, thereby contributing strategically to improve business outcomes through improved revenues, reduced costs, plugged potential losses, and identified cash opportunities. The company aims to harness the untapped yet immense potential that finance & accounting can bring by using Artificial Intelligence and ensuring the cultural shift.

The Leader Upfront

Pranay Agrawal, the Co-founder and CEO of Fractal has led the company in powering every human decision in the enterprise through data and analytics. Pranay has led Fractal to be one of the most respected analytics companies in the world. Fractal is working with over 50 Fortune 500 companies helping them drive better business outcomes by embedding analytics in their decisions and processes.

He has an MBA from the India Institute of Management (IIM) Ahmedabad, Bachelors in Accounting from Bangalore University, and a Certified Financial Risk Manager from GARP.