Fuel Cycle: Leading Market Research Platform Used by Legendary Brands

In the digital era, the business economy is dipped in uncertainty. It is important to have the right market research so that your products as a brand reach and appeal to the right customer. Fuel Cycle helps businesses make this happen with the only software solution that powers continuous research.

Founded in 2005, Fuel Cycle is helping organizations capture and act on insights that improve products, brands, and people. Fuel Cycle essentially helps businesses run at their absolute best. They transform the world’s leading brands by providing them with superior Experience Management software for better decision-making across the business. “Through Fuel Cycle’s platform, we have a great group of brand fans that we can tap anytime and ask for their reaction. I actually can't image leading the brand without having this almost instant access into the lives, opinions, and insights of our customer,” says Bruce Kelley, Reader's Digest.

Headquartered in Los Angeles, Fuel Cycle serves the world's most customer-centric brands, including Google, Hulu, Church & Dwight, Viacom, Indeed, and more. Its partners include Salesforce, Marketo, SurveyGizmo, Voxpopme, among many other game-changing research technologies. “There are so many vendor options, we were looking for one that could be a one stop-shop, in terms of offering many different types of information gathering methods, as well as innovative tools, and that’s what attracted us to Fuel Cycle,” says Allison D’Agati, Sr.Market Research Analyst, Tufts Health Plan.

The data revolution has pushed market research beyond the market researcher.​ So, how can researchers and enterprises compete? Fuel Cycle provides an all-in-one market research ecosystem that combines the industry's top tools to bring the voice of the consumer to life.

Helping Carhartt

The US-based apparel company Carhartt began running its customer experience research 13 years ago by mailing in the paper surveys. But these surveys lacked efficiency, which resulted in low response rates, and allowed for no space in which they could build brand affinity. The company eventually discovered MROCs (Market Research Online Communities) and worked with a market-leading provider for three years until Carhartt’s evolution outpaced the capabilities of their provider. They had no mobile app offering and this limited the 360-degree view of the company. As a result, the customers did not receive regular updates.

Carhartt found Fuel Cycle during its search for an MROC solution. Fuel Cycle’s Market Research Cloud allowed the Carhartt research team to run heavily customized projects while improvising. The company was able to update community visuals and activities easily. They could even instantaneously deliver insights across the organization with Fuel Cycle’s internal reporting dashboards. All this came within a great budget in addition. “It’s like asking for the value of a life vest[...] it’s indispensable,” says Robyn Ryden, Consumer Insights Manager of Carhartt on Fuel Cycle.

Carhartt says that their functioning would be at 30% productivity without Fuel Cycle. The company has to spend an additional 250% more budget on outsourcing to get all the work done.

The Leader

Eran Gilad, President and CEO

He has more than 20 years’ experience in business management, strategy, planning and execution, international marketing, strategic sales and channel development. Under his leadership, Fuel Cycle has become one of the first insight platforms to combine online communities, product exchanges, panels, and more to power real-time business decisions. He’s also a Managing Partner at Scopus Ventures. He has been on the boards of Israel Mobile Association and Authenticiti. In the past, he was the President and CEO of Tracx, a leading social business cloud empowering enterprises to build their brand.

He has a BS in Industrial Engineering from University of Coventry, England, an MBA from the University of Lund, Sweden and attends the OPM Program at Harvard Business School.

Awards

- Recognized by the 2020 Comparably Awards for the category “Best Companies for Perks and Benefits”

- Recognized by the 2020 Comparably Awards for the category “Best Companies for Compensation” 

- Recognized by the 2020 Comparably Awards for the category of Best Leadership Teams

- Awarded three recognitions in the 2020 GreenBook Research Industry Trends (GRIT) Report – #6 Technology Provider, #21 Strategic Consulting Category, and #22 of the Top 50 Most Innovative Companies

- Fuel Cycle Awarded L.A.’s Best Tech Startup of 2019 at the Timmy Awards 2019

 “Fuel every business decision with the only all-in-one market research ecosystem that combines the industry's top tools to bring the voice of the consumer to life.”

“Deliver validated results in hours, not days, with real-time customer engagement across devices. Reach participants in their home, at the store or anywhere in between.”

“Fuel Cycle is the only market research platform fully integrated with industry-leading enterprise applications.”