Customers are more informed than ever and unquestionably consider experience as part of any research they do or purchase they make. They are also becoming increasingly demanding and price-sensitive, which is why, more than ever, it is becoming important to keep your existing customers. Customer experience (CX) is so much more than just measuring the “pulse” of your customers and your experience across a various touchpoints. It’s also about how your organization is set up to act on these experiences. With increasing globalization and greater micro-economic pressures, consumers are becoming more price-sensitive and less loyal because of their increasing diversity of options. This makes differentiating your organization even more challenging.
Globally there are various companies delivering excellent customer experience management solutions, but Fuel Cycle stands out from the rest. Fuel Cycle is the leading cloud-based experience management platform for supercharging the relationship between humans and brands. Through community, panel, progressive profiling, and a partnership exchange of 30+ end-point solutions, Fuel Cycle offers the only all-in-one ecosystem that combines quantitative and qualitative data to power real-time business decisions across 4 levels of experience: Product Experience, Brand Experience, Customer Experience, and Employee Experience. Fuel Cycle’s digital environment features best in class UX and UI, inspiring levels of participant engagement unsurpassed by other research settings. Headquartered in Los Angeles, Fuel Cycle serves the world's most customer-centric brands including Google, Hulu, Church & Dwight, Viacom, Indeed and more. Its partners include Salesforce, Marketo, SurveyGizmo, Voxpopme among many other game-changing research technologies.
Move Fast With Expert Insight Solutions
The agile insights platform designed to help organizations move quickly to deliver incredible products, optimize brand presence, and connect with customers & employees faster than ever before. Change is constant. Now, more than ever, businesses need agile market research that accelerates decision making and ensures that they are incorporating customer and employee needs into products, communications, and services. Introducing Ignition, the agile insights platform designed to help organizations move quickly to deliver incredible products, optimize brand presence, and connect with customers & employees faster than ever before. Ignition provides out-of-the-box, expert-crafted, agile market research solutions for many needs. With Ignition’s insights platform, marketers gain massive efficiencies on testing ad campaigns, HR managers can quickly identify areas for process improvement, and product teams can forecast growth expectations for new market entrants. Brand marketers need to assess the impact of digital brand marketing efforts across multiple measures, such as purchase intent, brand favorability, and much more. Marketers can use the advertising effectiveness measurement solution to respond to the effectiveness of campaigns, adjust targets, and maximize ROI.
Optimize Digital Ad Spend
Digital advertising has continued to grow monumentality, and traditional media is consistently having to reinvent new ways of reaching audiences. The Entertainment industry is permanently changed by technology, and empowered audience members who have a choice of when, how, and where they would like to consume media. The birth of social media and digital channels have completely shaped the way that audiences consume media. TV and traditional media, that once held audience’s captive, now must make room for online streaming and video sharing channels that hold a high-degree of influence over consumers. From robust media and ad testing tools to agile content research, the Media & Entertainment Industry needs to scale their research and aggregate a consistent stream of customer feedback into an actionable decision-making process. The wave of new media that is consistently created and published has fundamentally changed the Media and Entertainment Industry, and there is no clear single strategy to overcome these challenges. To succeed in this new media landscape, businesses must maintain a research plan that allows for instant access to audiences and customers to inform production cycles and services. The Fuel Cycle Research Cloud provides a way for the Media and Entertainment Industry to fuse the best technologies and solutions to help navigate the market. Fuel Cycle is on a mission to end the one-off episodic research projects and replacing them with in-the-moment and precise customer data. This is accomplished through online communities, panels, and custom research solutions catered to fit the needs of the Media and Entertainment industry.
Meet the leader behind the success of Fuel Cycle
Eran Gilad is the President & CEO of Fuel Cycle. Eran has more than 20 years’ experience in business management, strategy, planning and execution, international marketing, strategic sales and channel development. Under his leadership, Fuel Cycle has become one of the first insight platforms to combine online communities, product exchanges, panels, and more to power real-time business decisions. He’s also a Managing Partner at Scopus Ventures, has a BS in Industrial Engineering from University of Coventry, England, an MBA from the University of Lund, Sweden and attends the OPM Program at Harvard Business School.