Full Harvest CEO Christine Moseley’s Passion made into a Platform for Farm and Food Products

The Full Harvest marketplace is an online platform that enables food and beverage brands and processors to access farms in search of cheap imperfect produce. In this way, the company is providing benefits all through the supply chain by reducing the costs of healthy food production, minimizing food and resource waste by a great margin, and also giving farmers extra income. Full Harvest is beneficial to farmers and food companies as well as the environment.

Christine Moseley is an entrepreneur at heart since 17; she has founded several start-ups throughout her life, starting with a music education non-profit, Musical Empowerment, which is still growing nationally almost 20 years later.

Diverse experience at both Fortune 100 companies (Maersk, P&G) and high-growth start-ups across operations, business development and marketing has allowed Christine to help significantly grow food-related businesses. In her last position, she assisted Organic Avenue, a NYC healthy food and juice start-up, in doubling in size within a year as Head of Strategic Projects and Business Development.

Having always worked at companies that were #1 in their industry or market, Ms. Moseley has 10+ years of experience learning what it takes to be the best in a market. At Maersk, the number 1 global supply chain company, she gained best practice operations experience and at P&G, number 1 globally in marketing, Christine honed my marketing strategies.

A Platform which Connects Farm and Food Product Directly between Buyers and Sellers

The Full Harvest Marketplace enables growers to sell their products to commercial produce buyers directly from the farm, regardless of the grade of produce. This helps the buyer in terms of lesser time and costs as competitively priced products are offered and on the other, helps the seller maximize the earnings and sell them faster due to a nationwide pole.

Full Harvest is a resource where 0% food waste is recorded and 100% full harvests are achieved whereby all growing edible produce is turned into consumption. The challenge is to use technology to revolutionize the fresh produce supply chain and take the business online for the first time, optimizing the use of resources.

Full Harvest's ideas come from a strong desire to radically change the food system for the better. In the marketplace, farmers are encouraged to sell every crop they grow, while buyers of produce help encourage the practice by buying such crops thereby helping the farmers and the earth.

Convenient Access to Cargo and Agriculture Products

Full Harvest offers the possibility to load any type of foreign cargo without the need for inland transport, straight from the quarry, thus improving turn-around time and cost. The B2B Internet system caters for all spot programs and contract deals of all grades of produce with a search time reduction of up to 95%.

Conversely, low prices are offered, thanks to a pool of premium farm products’ producers all at one site. This reduces emissions and costs associated with transportation.

Likewise, broaden the supply base by the use of a central network of accredited and reliable suppliers throughout the country. All necessary documents such as compliance certification, sales orders, and invoices history are readily available from one location.

When making freight booking through the Full Harvest Marketplace, the vendors are assured on time and complete deliveries, through the best available carriers.

Make smart and quick decisions supported with data by making use of a good and easy to use metrics dashboard that gives information on the purchasing data, trends, prices, and history of purchases. There are Account managers who will help you along the whole process of buying goods.

Full Harvest platform allows for all users to search and view a vast number of produce’s grades within seconds. Items can be requested easily by posting needs to a vast and active supply base.

Fresh Produce Distribution Made Practical

The buying up of fresh produce has reached a high level and can be managed easily under one sales channel. Growers have even managed to increase profits by selling more than just the top grade at 12%.

There is no need to limit access to the supermarket of produce for a specific telephone or laptop. Registration and profile completion takes less than a minute, and therefore every produce can be uploaded in one place and most importantly everyone gets paid on time.

Full Harvest also applies to the buyers who are interested in purchasing not only USDA #1 grade produce, but also surplus and off-grade produce. All it takes is a few good pictures and description of the desired stock and voila the posting is done in all of two seconds. Furthermore, goods can be specified and the request made so that interested parties can be quickly sent offers.

Selling Process with Clear Stages

• Setup Stage: Drawing up the profile and pricing the produce takes less than a minute.
• Selling Stage: Buyers click on a picture in the marketplace in order to buy it.
• Delivery Stage: Delivery of the produce is arranged when and if necessary.
• Payment Stage: All payments are made easily and on time alleviating any pressures. 

About The Leader

Christine Moseley, Founder & CEO of Full Harvest holds a MBA degree from the prestigious Wharton University,  founded the platform as she is passionate about digitizing the global produce supply chain while reducing food waste.

Her specialties include: Entrepreneurship, Operations, Strategy, Optimization, Business Development, Negotiations, Cross-functional Management, Marketing, and Project Management.

“To empower sustainability at the root level with the produce business marketplace for all grades, including surplus & off-grade.”