CIO Bulletin

Ginkgo Public Relations – A public boutique office, utilizing narrating and advertising as a power for great

The role of storytelling in PR is to encourage the listener’s imagination. This is because effective storytelling will activate more areas of the brain than purely factual content. Next to this, interactive storytelling is greatly employed, as it demands attention. Public Relations in itself create brand narratives. Without a storyline, there is no PR. This is why the PR experts, create news where there is no news. Stories give you something to share, to promote you in your industry. It's a challenge to secure people's attention these days. When they're not experimenting with the latest digital detox, every device they have is pinging, ringing or talking back to them. What's more, journalists, editors, and producers are more overwhelmed than ever with lukewarm press releases and their own demanding editorial calendars. But as people become more selective about the quantity and quality of media that they take in, it is important to continue to get results for the clients by developing proactive communication strategies, personalizing every pitch, being kind, and building relationships bit by bit. Right now, podcasting is a rapidly growing medium, and more people than ever are looking for independent podcast editors, production companies, or experts who can help them land sponsorships for their shows. If you can deliver that service well, you’ll have a sustainable source of recurring revenue.

This is what Ginkgo Public Relations exactly does. The firm uses communication skills as a mechanism to drive social change. The company's Founder Cher Hale knows how it feels to be underrepresented (or completely invisible) in the media. And, given the breadth and depth of her experience, she also knows the power that the media has to amplify voices and stories. She and her company help permeability for underrepresented or underestimated creators, specialists, and business people through extensive correspondence and media relations endeavors. Storytelling in business focuses on creating a brand character, humanizing the approaches and processes by giving a brand a voice and image. Ginkgo's business storytelling gives body to facts that are otherwise just listings of data, without any real personality. It aims to engage and captivate an audience, so that they remember the brand later and, hopefully, share the story.

Every Story Can Make a Difference

'Publicist On Demand’ Consultation: Ginkgo believes that learning how to pitch can change everything — sales, connections, credibility, for a small business. And the company helps you and your teams learn how to do it strategically. Past clients have used consultations to write pitch templates, evaluate pitches, get media training, and create press/media kits. Use the promotion of your book / service / product to raise your proverbial flag high and amplify the conversation you’ve started about a bigger issue related to your business message. Deliver your key message in a way that is memorable, relatable, and strategic so you can attract new 1x1 leads, boost enrollment for your group program, or sell books. This package will be customized to 1-2 of your team members. They will focus on amplifying the strengths they already have while also creating a plan to develop their weaker skills that are a must to successfully execute a public relations strategy. This team member will also receive unlimited email access to me for two full weeks after the training so they can ask me questions in real time. Your team will receive video and audio recordings as well as a PDF recapping what they learned.

This package will be customized to each of your team members. They will focus on amplifying the strengths they already have while also creating a plan to develop their weaker skills that are a must to successfully execute a public relations strategy. Your team members will also receive unlimited email access to me for two full weeks after the training so they can ask me questions in real time. Your team will receive video and audio recordings as well as a PDF recapping what they learned. To help you craft effective PR strategies and connect with a media in a way that gets you meaningful press, the company will conduct a consultation or training over Zoom that will speak to specific challenges you’ve been experiencing, and;

You will receive video and audio recordings as well as a PDF recapping what they learned.
You have access to me for 14 days after their training to ask questions.

"We use the media and our voices as allies to shift our cultural narrative from negativity and division to one of inclusion, acceptance, and positive change."

PITCH SLAPPED: There are two levels: a free subscription and a paid membership. When you purchase the paid membership, it’s an ongoing monthly subscription that you can cancel at any time. Land podcast interviews that get you in front of thousands of your dream clients — without hiring a publicist. Imagine this. What if someone could tell you the right podcasts to pitch at the right time? And — stick with me here — what if they gave you all of the juicy insider info necessary that would make podcast hosts want to say YES to interview you? You don't want to sound artificial. You don't want to be annoying. You don't want to end a potential relationship before it starts. And you definitely don't want to waste time you could have spent on client work only to hear a "no" at the end of the email thread. That’s exactly what PITCH SLAPPED does. It’s your shortcut to reaching thousands of your dream clients without needing to put a pricey publicist on retainer.

The Pitch Slapped subscription is a fabulous resource. Cher curates a list of of quality podcasts with clear details around the podcast's focus, size and their guidelines for pitch submissions. It's not just a resource to save you time and effort. Cher is your PR shortcut to connecting with podcasters. There are two levels: a free subscription and a paid membership. When you purchase the paid membership, it’s an ongoing monthly subscription that you can cancel at any time.

As a free subscriber, you’ll receive:

A couple suggestions for “hot” podcasts to pitch every month
Insider tips for how to pitch podcasts

Advice on growing your visibility and becoming a thought leader within and beyond your industry

As a paid subscriber, you’ll get:

12 “hot” podcasts to pitch every month
Podcast pitch templates that have helped me land hundreds of podcast interviews for my clients and colleagues
A short guide that helps you avoid the most common podcast pitching mistakes.

About | Cher Hale

Cher Hale is the founder and the head of Ginkgo Public Relations As an original Taiwanese-American, Cher is enthusiastic with regards to utilizing the force of media to recount assorted stories through on the web, print, TV, radio, and webcast mediums so she can assume a part in reshaping how their general public perspectives civil rights, offer back drives, women’s liberation, and multiculturalism. Before establishing Cher Hale Creative PR in 2016, she worked with powerful web-based entrepreneurs as an advanced advertising expert making techniques for computerized item dispatches, getting sponsorships, and arranging and executing content schedules.

Cher Hale is a former writer for ThoughtCo who contributed articles on the Italian language. She began studying the Italian language in 2012 while she was in college. Cher spent a semester living abroad in Italy and immersing her in the country's language and culture. Upon her return, Cher founded The Iceberg Project, a platform for Italian language-learning students. The program provides digital courses and free weekly content to help people gain a better understanding of the language and its nuances. Ms. Hale received a bachelor's degree in Business Management from the University of Nevada–Las Vegas. She also holds an Associated Arts degree from College of Southern Nevada in General Studies.