Company Logo



May Edition 2022

Happify Health – Developing and Deploying Innovative, Personalized Digital Therapeutics (DTx)

Happify Health – Developing and Deploying Innovative, Personalized Digital Therapeutics (DTx)

Technology is changing how we practice medicine. Sensors and wearables are getting smaller and cheaper, and algorithms are becoming powerful enough to predict medical outcomes. Yet despite rapid advances, healthcare lags behind other industries in truly putting these technologies to use. Digital medicine products hold great promise to improve medical measurement, diagnosis, and treatment. While many industries have embraced digital disruption, the healthcare industry has yet to experience the improvements in outcomes, access, and cost-effectiveness long promised by the digital revolution. Developing effective digital medicine tools is an intensive and challenging process that requires the interdisciplinary efforts of a wide range of experts, from engineers and ethicists to payers and providers.

The last few years have witnessed a proliferation of digital medicine products, including digital therapeutics (i.e., regulated products that employ software to deliver evidence-based therapeutic interventions) and digital companions (i.e., products that provide additional services and insights for patients to improve their experience, knowledge, and outcomes of their existing drug therapy). The potential for their use in conjunction with or as an alternative to drug therapies has sparked interest among many companies, even outside of traditional health care and life sciences, including large technology players and digital health startups. Digital medicine products are transforming research and care models, and changing regulations’ aim to expand broader access.

Happify Health is one such company that develops clinical grade personalized digital therapeutics and care solutions for the modern healthcare cloud. They are pioneering a new era of care through Intelligent Healing that makes healthcare more precise, connected, and responsive for pharma, health plans, enterprises, and individuals everywhere.  Happify Health was founded on the idea that technology can be used to inspire positive change in the industry. This vision is empowered by the company's growing diverse team of leaders, experts, and creators, collaborating closely to challenge the status quo and redefine the systems of care. The company is giving providers a more holistic view of patient health through access to data and giving patients more control over their health. It offers real opportunities to improve medical outcomes and enhance efficiency.

Offering State-of-the-Art Digital Therapeutics Solutions

DTx factory: The DTx factory allows them to rapidly combine proven approaches, activities, tools, and disciplines to generate distinct products that effectively target any variety of conditions. DTx products range in potency. They may be deployed across organizations, offered at the individual level, or even prescribed by a physician in combination with other medical interventions. Happify Health's platform is based on the sciences of cognitive behavioral therapy (CBT), positive psychology, mindfulness, and other proven behavior change disciplines. They validated its effectiveness through published peer reviewed research.

Anna, your Therapeutic Assistant: Anna is here to point you in the right direction, and to help proactively manage your mental health. The AI breaks down each individual’s complex journey into a personalized, goal-oriented experience. Anna provides guidance and reassurance through realistic conversations—shaped by clinicians, and powered by a patented algorithm—in order to listen and nudge people towards greater understanding of their thoughts, actions, and behaviors. Be it AI-based or live interactions, Happify Health's coaching capabilities are woven throughout the Intelligent Healing Platform™. Anna helps guide you on your path to feeling like yourself again. Developed by clinicians and data scientists, interactions with Anna feel authentic and human—like you’re talking with a trusted guide or coach. Over time Anna will develop a real sense of relationship with you that are formed through care, curiosity, active listening and a feeling that Anna knows you well. This experience is built on the patented dialogue flow that increases Anna’s proficiency, along with a number of patent-pending mechanisms designed to create an alliance between you and Anna. Anna has been found to be effective in helping people stay engaged in their therapy.

Kopa: It is a patient-centric care delivery platform and community engagement tool. Available in-app or on desktop, Kopa is dedicated to helping people manage their physical and mental health, and get access to care at the right time. Through its engaged community, the company helps create meaningful relationships and social support systems that are integral to physical and mental health. Members are able to ask questions of experts, and share what they’re going through with people experiencing similar symptoms and situations. The personalized, condition-specific content helps educate and guide people as they work with their healthcare providers to manage chronic conditions or life stages. With Kopa, they’ll find answers to their biggest questions and information about potential treatments. Kopa believes in the importance of health, beyond a diagnosed condition. They emphasize nutrition, fitness, sleep, and the importance of mental health—which is often overlooked in people living with a chronic disease, and can result in increased healthcare costs and decreased quality of life.  To address this, Kopa incorporates Happify’s science-based activities and games to help people reduce stress and build resilience. Activities and meditations provide the opportunity to help relieve stress, overcome negative thoughts, and gain confidence while living with a chronic condition or going through a challenging life stage. Plus, interactive tools and games allow you to track and care for your health.

Wellness Programs: Happify Health began with the idea that they could reach people by combining evidence-based principles of cognitive behavioral therapy, mindfulness, and positive psychology with gaming best practices. More than an app, Happify Wellness delivers Therapeutic Media™ that improves mental health and well-being, and brings better care to more individuals, organizations, and populations. Millions of engaged members benefit from its highly personalized Happify Wellness app, with science-backed activities that build essential skills for life. Over 4,000 science-backed activities, games, and published articles across all 10 supported disease areas. Plus, Anna, the AI-powered coach, helps break down complex goals into real-world skills, which leads to observable progress.

Ensemble: Ensemble is a new investigational medical device that is intuitive, convenient, and backed by science to work in harmony with your life. Treatment for depression or anxiety is now digital. A prescription-only digital therapeutic, Ensemble is a new investigational medical device that is intuitive, convenient, and backed by science to work in harmony with your life. Happify Health has amassed years of experience helping more than 5 million users of all ages improve their mental health. The latest digital therapy, Ensemble, was born out of a desire to make treatment even more accessible to all, and to help improve people’s quality of life in a tangible way. This is not just another positive-thought app. Ensemble’s daily activities are grounded in cognitive behavioral therapy (CBT), mindfulness, and positive psychology.

The Visionary Leader Upfront

Tomer Ben-Kiki is a co-founder and the Chief Executive Officer of Happify Health. He is an experienced entrepreneur who has held the top leadership position at several companies, successfully steering them from inception through rapid growth. Previously, Tomer was the Co-Founder and CEO of Oberon Media, a leading casual gaming company providing for some of the world’s biggest brands, including Microsoft, Yahoo and Sprint. Prior to Oberon, Tomer was the Co-Founder and President of RichFx, an e-commerce startup that provided visual merchandising technologies to top retailers.

Tomer graduated cum laude from Tel Aviv University with a B.Sc. in Computer Science, and served as an IDF officer for seven years.

"Our Intelligent Healing Platform™ offers science-based products across the continuum of care–from prescription Digital Therapeutics and coaching to wellness and community support."


Business News


Recommended News



Most Featured Companies


Latest Magazines

© 2024 CIO Bulletin Inc. All rights reserved.