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HashtagHealth — An innovative social media agency focused exclusively on health care

HashtagHealth — An innovative social media agency focused exclusively on health care

Good health is crucial to human happiness and well-being, prosperity, wealth, and economic progress. Healthy populations are more productive and live longer. Having good health has become a compulsion in the pandemic.

HashtagHealth is an innovative social media agency focused exclusively on health care. The agency is driven by strategy, inspired by creativity, and balanced by business. Through social engagement, it empowers people to make educated decisions about their health by connecting them directly to healthcare brands and organizations around the world.

Helping people make healthy decisions

HashtagHealth provides valuable resources and real-life perspectives from patients and health care professionals and helps them connect across social media. By gathering data and viewpoints from patients, HashtagHealth creates resources and communities that educate and support those in need.

By fostering more educated health-related conversations, patients feel better supported, more knowledgeable, and can more easily find the care they need. Additionally, finding others they can relate to lets them know they are not alone, so they can be inspired to take care of themselves and maintain their health.

HashtagHealth’s philosophy and approach

HashtagHealth conducts its business with sensitivity and integrity. The agency truly listens and continually adapts its strategies and campaigns based on the community’s needs. HashtagHealth defines excellence by the positive responses it receives—for example, rare-disease patients saying they spent hours reading through every piece of content in a community the agency helped build because, for the first time in their lives, they realized they were not alone.

HashtagHealth’s expertise

HashtagHealth partners with dynamic health care companies and advocacy groups worldwide that are passionate about giving patients and health care professionals a voice where they need it most. The agency covers everything from creative concepting and development to platform management and monitoring, influencer mapping and social listening, employee workshops and training, live event broadcasts, and much more. Social media is a different mindset from traditional or digital media. With its unique focus and expertise, HashtagHealth is able to successfully manage and execute healthcare-specific campaigns.

HashtagHealth’s website is based on the company’s work and philosophy of making health care personal: featuring real stories from real people in the hopes of inspiring visitors to connect and learn more driving them to their social channels. HashtagHealth is constantly evolving its services to reflect changing needs.

The HashtagHealth difference

From its inception, HashtagHealth has been devoted to bridging the gap between traditional health care marketing and social media. For both patients affected by various health conditions and health care professionals seeking late-breaking news, social media is an essential lifeline. HashtagHealth is motivated to support, educate, and engage patients, caregivers, and health care professionals, with the ultimate hope of leading to better health outcomes and improving doctor-patient communication and health outcomes.

As a virtual office, HashtagHealth has always relied on digital technology to communicate with teams from all over the world. While it can be hard to sustain a strong company culture from afar, HashtagHealth ensures employees feel they are cared for and appreciated for the work they do. The agency periodically sends the team gifts for big agency occasions, organizes charity initiatives that correspond with the clients’ work, creates fun employee profiles, and most importantly, tries to ensure that people are heard and connected.

While work is always important, at HashtagHealth, personal health and family still come first—and this compassionate approach to team management has created a truly supportive environment in which people are motivated to do their best work.

A social media agency with a cause

Brittany Latson and Kristin Hassan launched HashtagHealth more than six years ago with the aim of supporting and connecting patients around the world. It is still that drive to support those who need it most that makes HashtagHealth a unique agency. Their successful partnership is founded on a strong friendship and mutual respect. Kristin expertly manages the creative and strategic aspects of the company, while Brittany spearheads accounts and operations.

Reaching more than 5 million patients, health care professionals, advocates, and industry leaders, HashtagHealth’s work has proven effective across the health care industry. HashtagHealth is proud to be the social agency partner of the #ThisIsMBC campaign, #TruthAboutTC campaign, #LivingwithLALD, and the Know PK Deficiency social channels. These communications continue to drive awareness of the effects of living with cancer or a rare disease and the need for research and education by featuring real-patient stories in creative and impactful ways. #ThisIsMBC and #LivingWithLALD have been so inspiring that the hashtags are used consistently throughout the patient communities to showcase their own experiences.

Meet Brittany Latson, Managing Partner of Accounts & Operations

Brittany Latson is Managing Partner of Accounts and Operations at HashtagHealth. After a decade working for Disney, her educational background and passion for science made for a natural transition to health care marketing. Her belief that social media remains underutilized by the industry led her to form along with her friend and business partner, Kristin Hassan, HashtagHealth, the first and only social media agency focused solely on health care, in 2015.

Meet Kristin Hassan, Managing Partner of Creative & Strategy

Kristin Hassan, Managing Partner of Creative and Strategy, has an impressive career in health care marketing, spanning almost two decades. A groundbreaking leader, she applies her strategic and creative intuition to help develop unique, inspiring, and successful social campaigns. Together, Brittany and Kristin are the dynamic and incredibly successful force behind HashtagHealth. Their thoughtful and creative social media campaigns not only help clients achieve their business objectives but, more importantly, make a difference in patients’ lives.

“We partner with dynamic health care companies and advocacy groups worldwide that are passionate about giving patients and health care professionals a voice where they need it most.”


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