TI Health—delivering audience segmentation, proprietary insights, and personalized omnichannel messaging to healthcare professionals and patients

Modern marketing is a data-driven process fueled by analytics. Without analyzing relevant key performance indicators (KPI), businesses cannot tell whether their marketing efforts are providing the expected return on investment (ROI). Marketing analytics is the key to evaluating past performance and determining how to improve it going forward.

Digital marketing, data science, and data analytics have become an integral part of the business. Companies that study their data thoroughly have a better understanding of consumer behavior, the effectiveness of any marketing strategy or campaign, and also the emerging trends shortly.

Data marketing and predictive analysis benefit both marketers and consumers. This analysis allows marketers to achieve ROI on marketing investments by understanding what is successful in driving either conversions, brand awareness, or both.

Analytics also ensures that consumers see a greater number of targeted, personalized ads that speak to their specific needs and interests, rather than mass communications that tend to annoy.

TI Health is one of the best healthcare data marketing and predictive analytics company in the market. The firm is delivering audience segmentation, proprietary insights, and personalized omnichannel messaging to 1.6+ million healthcare professionals and 340+ million patients.

The DNA and work culture at TI Health

TI Health’s mission is to positively impact patient outcomes through personalized messaging, proprietary insights, and predictive analytics.

To do well for clients and deliver exceptional performance, the firm first takes care of the health & well-being of its employees. TI Health makes it possible for employees to find balance with unlimited PTO, and firm-wide events that celebrate being active as an organization and having fun for a good cause. The firm has earned a Great Places to Work™ certification.

Employees at TI Health are not just co-workers, but co-lifers. They are equal parts karaoke daredevils, escape room allies, trivia rivals, charity runners, and Girl Scout cookie-devouring colleagues who prioritize mental health and families, just as they look after the brand health of their clients.

TI Health’s virtual workforce has grown from a single founder to over 55 employees across the globe.  TI Health’s employees stay connected through quarterly in-person gatherings and virtual events that have increased their sense of camaraderie and community. 

Values TI Health operates on

• Wellness
• Integrity
• Unity
• Innovation
• Impact

TI Health’s wide-ranging solutions for the healthcare sector

TI Health’s Targeting & Intelligence solutions leverage proprietary technology and data, paired with over 500 million cataloged provider and practice preferences, to address audiences of interest in their moments that matter, in an ever more siloed digital world.

With an expansive longitudinal understanding of the healthcare universe, paired with real-time data and predictive analytics modeling, the firm is ready to solve even the most pressing market and brand challenges.

Healthcare Professionals

Nearly 80% of Healthcare Professionals prefer to get information online instead of a face-to-face sales rep visit. 

TI health’s solutions meet the need and provide deeper insight into the types of message, content, channel, and call to action that resonates with providers across the omnichannel ecosystem.

TI Health’s solutions directed at Healthcare Professionals have the following capabilities:-

• 500 million+ provider and practice preferences
• Weekly updating Claims and EMR insights
• 7 Different channels for activation
• Closed loop targeting and proven, measurable impact in new-to-brand starts (NRx) and increase to total claims (TRx)

Direct to Consumer

TI Health reaches over 340 million patients and likely sufferers, spanning every therapeutic area within the US. 

Whether you’re looking to engage hand-raisers with a specific line of therapy or convert an OTC user to your new-to-brand Rx launch, TI Health’s solutions utilize a consultative 7-layer cake of data approach, ensuring you’re targeting the right audience, on the right channel, with the right message, at the right location, with the right call to action, and at the right time with the following capabilities

• 5 Different Channels for Patient Activation
• Real-time optimization using Telehealth data to activate Household Sufferers through Connected TV
• 50,000 Point of Care locations mapped for personal handheld device targeting
• Retail & Specialty Pharmacy Activation Solutions for Patients
• Clinical Trial Recruitment & Rare Disease Targeting Opportunities

TI Health’s AFFINITI™ – Predictive Analytics & Machine Learning Platform

Personalization is the key to successful omnichannel activation, TI Health’s AFFINITI™ tracks healthcare professional digital preferences for over 1.6 million providers across seven different channels and 50,000 practice locations, ensuring delivery of the right message, on the right channel, to the right provider, and at the right time. 

TI’s insights into category content alignment, creative message receptivity, and digital channel preferences allow them to accurately predict clients are likely to find and engage their target audience, providing the tools, and messaging needed to grab their attention and optimize the next best action with the following features:-

• Subscription-based insights decoupled from media activation
• Suggestion engine for remote reps & call lists
• Track behavior against an existing audience or allow us to curate the right targets
• Learn audience preferences for the channel, message, and content

Assisting the healthcare sector with top-notch marketing and data analytics services

Erin DeRuggiero is the CEO of TI Health. She is a fast-rising healthcare entrepreneur and executive, leading change in healthcare innovation, female-led startups, predictive analytics and machine learning, and gender equity.

Erin graduated from Macalester College in St Paul, MN, and splits her time between New York and Maine, where she resides with her crafty Australian wife and their two Vegemite-loving children.

“Real-time data meets predictive analytics.”