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30 Most Valuable Companies 2021

Delivering Consumer Intelligence That Makes Advertisers Smarter With Every Interaction: InMarket

Delivering Consumer Intelligence That Makes Advertisers Smarter With Every Interaction: InMarket

Consumers nowadays are likely to investigate the real value of products instead of relying on what a company says. The key to being successful in this instance is to be proactive — you should know enough about your customers so that you can predict and address issues before they even arise. The way you do this is with customer intelligence. Customer intelligence empowers your business to make smart, strategic decisions based on what you know about your customers and their experiences when interacting with your company. Overall, customer intelligence boosts customer loyalty, improves your sales efficiency, and helps build a more relatable persona for your brand. When customers feel like they’re having an excellent experience with your company, it makes you more than a brand, it makes you their friend.

InMarket is the leader in 360-degree consumer intelligence and real-time activation for thousands of major brands. The company has helped its partners to better understand who their customers are, why they make decisions and where to most effectively reach them. Through its location-based advertising suite, brands activate real-time digital advertising in the moments that matter, generating powerful results that outperform traditional digital advertising by 6.5x (Google Ads Mobile Benchmark for Average CTR, 2019). InMarket, awarded Best Mobile Marketing Platform at the 2019 Digiday Awards, has offices in Los Angeles, Bentonville, Chicago, and New York.

Best-in-Class Consumer Intelligence Products Offered

InMarket Moments: Whether you’re planning a local campaign for a national brand or helping a regional brand go national, you want an omnichannel platform that delivers both precision and scale to activate consumers more effectively, drive foot traffic, and increase sales. It helps you reach and engage consumers where and when it matters most – while they are in the purchase process or even at the exact moment of a purchase decision. It delivers industry-leading results with 97 percent viewability. In fact, InStore Moments outperform search, mobile advertising, display, and even email marketing, when it comes to engagement and click-through rates. InMarket’s Proprietary Moments Platform and Perceptivity solutions allow you to reach consumers precisely when and where they are making purchase decisions throughout the customer journey.

Inmarket Audiences: You’re looking to grow in a world where the pace of change is accelerating. To reach new potential customers, you need to know which prospects resemble your best customers. By combining real-world behaviors, online and offline purchases, demographics, psychographics, and advanced data science, InMarket helps you find who to target – those ideal prospects that will help drive growth and success for years to come. When you reach consumers based on who they are, the connection can be more personal and relevant. Target audience attributes that include age, household income, ethnicity and/or gender. The company’s trusted Demographic Audiences are built using in-store and online shopping data, CRM purchase and loyalty program information, past marketing interactions, and other people-based attributes. Activate consumers based on seasonality and relevant holiday traditions. They observe billions of daily offline behaviors for hundreds of millions of active consumers all year round. Seasonal Audiences enable leading brands and agencies to create real customer growth focused on reaching their target consumers during the most relevant times of the year for their business.

InMarket’s LCI® (Lift Conversion Index): Driving ROI has never been more critical. InMarket’s LCI® is the industry’s leading attribution platform for marketers and agencies to understand the impact of their omnichannel marketing spend from impression to visit to purchase. Drill down into competitive brand and customer performance by region to better understand how you stack up against the rest of the market – and where to optimize your investments. Calculating lift can be a complex and sophisticated process to assure both accuracy and statistical relevance. With brands and agencies investing huge sums in advertising and optimization efforts, getting this right is mission-critical. With LCI®, marketers can feel confident their lift methodology is not only accurate, but the industry standards that can potentially save them millions in media spend.

The Visionary Leader Upfront

Todd Dipaola is the founder and Chief Executive Officer of InMarket. His industry thought leadership is regularly featured in publications such as The Wall Street Journal, Business Insider, and Entrepreneur Magazine. Previous to InMarket, Todd bootstrapped performance marketer Vantage Media at the inception of search advertising. Vantage ranked 31 on the Inc 500 and earned ‘The Fastest Growing Technology Company in Los Angeles’ honors by Deloitte’s Fast50. Todd has invented, filed, and holds patents for location-based marketing.

Todd’s entrepreneurship is also rooted in his philanthropy. In 2007, he co-created the Dipaola Foundation to work on environmental and systemic societal issues. He graduated as a Regents Scholar from UC Berkeley in Molecular and Cell Biology with an emphasis in Immunology and regularly participates in the Harvard Business School YPO Program.

“We provide our customers with best access to the most accurate and precise, permission-based, SDK-derived location data available today.”


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