Alexa Innovid – A leading independent omni-channel advertising, creative and analytics platform built for television
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10 Performance Excellence Awards 2021

Innovid – A leading independent omni-channel advertising, creative and analytics platform built for television

Innovid – A leading independent omni-channel advertising, creative and analytics platform built for television

More and more customers choose to browse and shop across various communication routes. This development requires many businesses to coordinate multiple channels and platforms to fulfill their audience’s needs. Plus, with an ever-growing number of messages and documents sent on a daily basis, it is getting harder for companies to stay on top of everything. A single customer communication management tool is an effective way to solve this issue. Omni channel, on the other hand, weaves together all data collected on customers as well as current information on products, services, etc. An omni channel experience implies a seamless switch across channels and unified rather than fragmented information.

Innovid is the world's leading connected TV and video advertising platform that transforms the video experience across devices and empowers advertisers to create, deliver, and measure highly-personalized, data-driven advertising. The firm uses data to enable the personalization, delivery, and measurement of ads across the broadest breadth of digitally enabled channels in the market, including TV, video, display, social, and OOH. Innovid serves a global client base of brands, agencies, and publishers through over twelve offices across the Americas, Europe, and the Asia Pacific.  

Robust Omni-Channel Solutions and Services Offered

Marketer Solutions: New devices, channels, platforms, publishers, and privacy concerns have complicated omni-channel ad serving. Innovid helps simplify your global delivery approach with instant validation and automatic encoding to unique publisher requirements in more than 70 countries — all from a single asset. As audiences make the switch from linear to streaming TV, Innovid’s built-for-television approach helps marketers confidently follow suit. With open platform integrations, an infrastructure approach to identity, and optimization-based insights, they make it easy to deliver, personalize, and measure across digital’s fastest-growing channel. Innovid’s approach is built into its primary ad serving platform, allowing marketers to execute advanced strategies internally and externally through synchronization with leading identity management solutions.

Ad Serving Solutions: To say omnichannel ad serving is hard is quite an understatement. Remove the hassle of cross-device, cross-platform ad serving with instant validation and automatic encoding that meets publisher specs in more than 70 countries all from a single asset. With thousands of publishers worldwide with their unique specs, ensuring ad integrity is always a challenge. Guarantee the highest possible quality for your ads with a platform that is compatible with publishers, minimizes tedious tasks, and protects against fraud, all while supported by global ad industry experts.

True Omni-channel Support: The company's experts not only understand the intricacies of how to make an omnichannel campaign successful in every market but can also navigate the entire process for you. The team will position you for the best possible results from strategy-building and implementation to creative personalization and assessing campaign quality. The easy-to-implement workflows, triggers, and machine learning technology remove tedious tasks so you can refocus efforts on higher-impact strategic areas.

Measurement Solutions: When it comes to TV, identifying where audiences overlap can be a daunting task. Innovid and Roku teamed up to help you understand your daily de-duplicated reach across connected TV (CTV) and linear TV buys so you can optimize media spend and avoid audience fatigue. Easily optimize your advertising campaigns from a single dashboard that provides a broad range of comprehensive delivery, performance, and engagement metrics. Marketers can leverage impression delivery trends (by day, week, and month), delivery, performance views (by device, publisher, and creative), and MRC-accredited metrics to achieve the best possible results. Feel confident in your ability to enable and extend campaign analysis with an extensive view of the most critical metrics across best-in-breed data partners. With an open, integrated platform, dashboards will incorporate data such as viewability, brand safety, real-time ad blocking, and audience measurement. Additionally, as a trusted Google Measurement Partner fully integrated with Ads Data Hub, you can access viewability metrics reporting for video and display from YouTube, DV360, and other Google supply sources.

The Leader Upfront

Zvika Netter is the Co-Founder and Chief Executive Officer of Innovid. He was selected by TIME as one of the “Tech Pioneers Who Will Change Your Life.” He was also named as a World Economic Forum “Technology Pioneer,” and as one of “Europe’s Young Entrepreneurs” by Businessweek. He was named as a 2016 SmartCEO Magazine Fast 50 CEO and featured in Business Insider’s 19 Most Interesting Ad-Tech Startups of 2017.

With more than 20 years of digital media experience, Zvika sets the strategic direction for Innovid and oversees product innovation, strengthening the company’s industry position, strategic partnerships, and business development and investor relations. Zvika has authored numerous patents and served as an elite computer unit in the Israeli Defense. He also co-founded the non-profit organization GarageGeeks, an innovation hub with more than 8,000 members and one of Israel’s largest hacker spaces. Zvika has spoken on stage at several prestigious industry events including IAB Innovation Days at Internet Week, IAB Digital Video Marketplace, The Israel Conference, and ILovation.

“Innovid is a connected TV and video advertising platform that transforms the video experience across devices and empowers advertisers to create, deliver, and measure highly-personalized, data-driven advertising.”


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