Insightland is an international SEO company powered by women

In 2018, Insightland decided to start something on their own. They wanted to create a place where they can do what they feel best at! They always felt that leading their own team and transferring knowledge is what they enjoy the most. This is how Insightland, an SEO company with qualified SEO experts on board, began. It was founded as a part of Hexe Capital, the union of several companies providing services for business.

From the start, Insightland wanted to support women in the SEO industry. As women tend to be underestimated, especially in technical positions and in those which require technical knowledge, the company wanted to change this. Women as managers and leaders are undervalued because they are considered delicate, empathic and non-assertive. Changing this became Insightland’s mission, and they are still proving that female-owned businesses can thrive. Expert SEO services built by female experience!

In 2021, Insightland decided to acquire Hexe Data, an analytics company.  

With this acquisition, they have expanded their team and service portfolio with advanced analytical competencies and opened up to new markets and customers from around the world. But above all, it offered them the opportunity to get to know and understand women, their way of thinking, seeking information, making decisions, preferences and needs even more deeply and thoroughly. Women who, contrary to popular belief, rely heavily on hard data, expertise and logic and are an extremely important, influential, and often key player in the decision-making process, in many industries.

In long-term business strategy, Insightland’s focus on analytical aspects was a natural step in the company’s development and a consequence of the increasingly sophisticated needs and expectations of their customers. This allows them to offer a more comprehensive range of support, with even deeper and more extensive analytics, insights and data-driven strategies. This represents a great value that enables the company’s customers to plan their activities, expand their businesses and optimize their revenues even more effectively.

Q. Who is Insightland?

Insightland is the specialist with over 10 years of experience in SEO & ANALYTICS services, highly-skilled in content creation and optimization. Digital natives with extensive expertise in e-commerce strategies, especially those targeted at women.

Professional SEO service & data analytics company with experts on board with a good eye for details, who understand your business’ challenges and goals. A team with international experience who have had a chance to work with and for the best players from Ecommerce, Fintech, Retail and other sectors.

They are an SEO & analytics company who knows ecommerce challenges inside and out and can help your business thrive.

Content marketing

Insightland offers unique SEO-optimized content written by copywriters with different specializations and interests. Each content assignment is preceded by a detailed research of a given industry and area, as well as a needs analysis of the user to whom the content is addressed. The company creates content for:

• Websites
• Blogs
• Category pages in online stores
• Product pages in online shops
• Microsites
• Sales landing pages
• Articles for external publications

All the company’s content is optimized for different types of key phrases:

Popular: with a high search volume

Long tail: with a lower search volume but a better match to the user query

Seasonal: reaching search peaks in a specific time

Local: regarding a specific country, city, district or street

Question keywords: used most frequently in a local context or in a voice search

Insightland’s copywriters cooperate closely with their SEO team to keep them up to date with any changes in Google’s and other search engines’ algorithms concerning content.

Link Building

Insightland offers link building based on high-quality SEO links. Each campaign has a well-thought-out and prepared strategy, so that the quality and number of links, as well as the type of link used, are taken into account. Depending on the current link profile of your website and the specifics of your industry, the company obtains links from the following sources:

• Services for the publication of articles with SEO links,
• Own industry-related microsites,
• Blogs related to the industry in which you operate,
• Website catalogues,
• Other identified valuable sources.

Insightland does their best to obtain high-quality SEO links that will build a strong and valuable domain profile for Google and other search engines.

Before starting any project, the company first analyzes the current link profile of a given domain in terms of the number of backlinks and linking domains, the quality of the links and their sources, as well as the forms of linking used so far. With this knowledge, we can create effective link building strategies without the risk of overloading the domain with SEO links.

Technical SEO

Insightland offers an in-depth technical analysis of websites for correctness in relation to search engine guidelines. They diagnose errors and potential risks associated with the optimal use of technical solutions on websites that may have a negative impact on SEO effects. Based on this, they create detailed SEO recommendations for implementation together with ready-made solution proposals. The SEO technical analysis includes the following areas:

• Redirects and canonical analysis
• Page speed optimization
• Crawlability and accessibility verification
• Metadata implementation
• Other technical errors detection

Insightland uses crawling tools during the technical SEO analysis of a given website; however, most of the work is done manually. As a result, all the recommendations are developed taking the business aspects and individual specificity of a given website into account.

SEO recommendations concerning the elimination of diagnosed errors or suggestions for other technical improvements are presented in the form of detailed guidelines, so you do not have to look for solutions to a given problem on your own.

Analytics services

Insightland forms a close-knit team of specialists with many years of experience combining advanced analytical and marketing competencies and a deep understanding of business challenges and needs. All of this allows them to not only provide valuable and reliable data, but also useful insights to help their customers make key business decisions.

Insightland offers ANALYTICS services that include:

• Analysis of users’ behavior on the website
• Preparation of the analytical environment
• User segmentation using the RFM methodology
• Optimization of promotional efforts based on attribution models
• Development of analytical dashboards

Attribution

By using state-of-the-art analytical methods, we can precisely determine which sources contribute to success (understood as a transaction) throughout the customer journey and to what extent. This allows Insightland’s customers to make rational decisions with the least possible risk of error regarding the inclusion/exclusion/modification of specific channels or campaigns. They make decisions based on real ROAS or average CPS.

Development of management analytical dashboards

Each of the company’s proprietary and customized management analytical dashboards is created based on a detailed analysis of their customers’ needs.

In a clear and legible form, they present results at any level of granularity, according to any defined time ranges, which enables capturing and analyzing both short- and long-term trends.  

Meet the leaders in charge

Katarzyna Iwanich, Co-Founder of Insightland

Katarzyna is an accomplished development executive. She brings more than 9 years of managerial experience gained in both B2B and B2C companies like Ringer Axel Springer, 4finance and Lemon Sky. As a Co-Founder of Insightland, she keeps quality and consistency in our services. Always prepared for high expectations and new challenges. Consistent in proving that female experts can succeed in the SEO industry and inspire bold actions in ​​e-commerce.

Privately, Katarzyna is an agent of change dealing with dog adoptions and local animal charity campaigns.

Irena Zobniów, Co-Founder of Insightland

Irena is an SEO expert, which brings more than 10 years of experience in creating and implementing SEO strategies and driving companies’ online success. She has cooperated with a wide variety of ecommerce and Fintech businesses but her greatest focus is on female-oriented companies and brands. As a Co-Founder of Insightland, she transforms her precision and attention to detail into projects that meet the needs of businesses. Always focused on the final result.

Privately, as a fitness trainer, she’s an advocate of hard work and pushing one’s own limits.

“Insightland uses their expertise to understand your business’ challenges and bring traffic to your website.”