Integrated Insight – Empowering businesses to thrive through innovative strategies grounded in consumer insights and data analytics

Integrated Insight is a distinguished management consulting firm known for its innovative approach to business transformation through optimization and growth strategies grounded in consumer insights and data analytics. Founded by former executives from the Walt Disney Company, the firm has established itself as a leader in the industry, specializing in New Business Strategy, Business Optimization, and Consumer Insights services. Committed to prioritizing the consumer perspective and employing a comprehensive approach to business analysis, Integrated Insight serves as a trusted advisor to numerous global brands and not-for-profit organizations. Their expertise lies in delivering measurable and sustainable strategies that drive tangible results, ensuring long-term success for their clients.

Empowering New Business Strategies with In-Depth Insights

Integrated Insight is a leading provider of specialized expertise in conducting market, competitive, and site selection analyses, enabling businesses to make strategic decisions and excel in competitive markets. Leveraging extensive experience acquired during their tenure at the Walt Disney Company, the firm offers a distinctive viewpoint and tested methodologies for every project they undertake.

Their comprehensive approach ensures that businesses receive tailored insights and recommendations to navigate complex market dynamics effectively. By integrating real-world experience with cutting-edge analytical techniques, Integrated Insight empowers clients to identify opportunities, mitigate risks, and achieve sustainable growth.

Precision in Identifying Market Opportunities

Integrated Insight leverages its extensive experience and market research capabilities to size potential markets comprehensively. By analyzing diverse audience segments, including consumers and B2B partners, the firm identifies the optimal target audience and hones in on the sweet spot—those most likely to become early adopters of the client's offerings. This precision enables clients to focus their resources effectively and maximize their market penetration strategies.

Strategic Geographical Assessment

With a strategic approach to site selection, Integrated Insight goes beyond surface-level opportunities to identify locations that align with clients' long-term business objectives. By prioritizing consumer preferences and considering factors crucial to sustained success, such as accessibility and market demand, the firm ensures that recommended sites offer maximum potential for growth and profitability.

In-Depth Competitive Analysis

Integrated Insight conducts comprehensive evaluations of the competitive landscape, providing clients with valuable insights into competitor offerings, pricing strategies, and market positioning. By understanding the strengths and weaknesses of competitors, clients can refine their own strategies and capitalize on untapped market opportunities, driving sustainable growth and competitive advantage.

Methodical and Insightful Analysis

Integrated Insight follows a systematic approach to market, competitive, and site selection analysis, comprising three key phases:

Discovery: The firm collects extensive data on potential markets and competitors, gaining insights into consumer preferences and competitor strategies.

Analysis: Leveraging advanced analytical techniques, the Integrated Insight team identifies trends and opportunities within the data, providing clients with actionable insights.

Delivery: Clients receive a comprehensive assessment of the market and competitive landscape, along with strategic recommendations for site selection based on consumer preferences and market dynamics.

Strategic Pricing and Promotion Solutions for Enhanced Profitability

Integrated Insight offers comprehensive pricing and promotion strategies designed to optimize profitability and capitalize on market potential. With a focus on leveraging consumer insights and data analytics, the firm empowers businesses to set pricing with confidence and achieve double-digit improvements in profitability.

Precision in Pricing Strategy Development

Integrated Insight utilizes advanced data analytics and consumer insights to develop holistic pricing strategies tailored to each client's unique needs. By analyzing market dynamics and consumer behavior, the firm ensures that pricing decisions are made with confidence, maximizing profitability and competitive advantage.

Decades of Experience in Pricing Strategy Execution

Backed by decades of experience in pricing strategy design and execution, the Integrated Insight team provides clients with the expertise needed to take calculated risks and navigate complex pricing landscapes. With a proven track record of success, clients can trust in the firm's ability to drive results and facilitate strategic growth.

Identifying Opportunities for Rapid Results

Integrated Insight conducts early analysis to identify quick wins and opportunities for immediate impact. By capitalizing on these early wins, clients can start realizing the benefits of their pricing strategy before final recommendations are delivered, accelerating their path to profitability.

Optimize Your Value Proposition: Strategic Marketing and Promotion

Recognizing the importance of effective marketing and promotion in pricing strategies, Integrated Insight emphasizes the optimization of value proposition across channels. By aligning pricing with marketing efforts, clients can enhance market appeal and drive consumer engagement, ensuring the success of their pricing strategy implementation.

With a comprehensive approach to pricing and promotion, Integrated Insight enables businesses to unlock their full potential and achieve sustainable growth in today's competitive marketplace. By combining data-driven insights with strategic expertise, the firm empowers clients to make informed decisions and capitalize on market opportunities with confidence.

Joni Newkirk | CEO

Joni Newkirk is a leading expert in the performance dynamics of consumer facing service industries, and a thought leader in the development of successful business strategies. She has over thirty years of experience leading multi-faceted organizations and managing large scale projects and excels in finding viable solutions to complex situations.

Prior to founding Integrated Insight, Joni spent 20 years with Walt Disney Parks and Resorts, rising to the position of Senior Vice President of Business Insight and Improvement where she was responsible for managing and driving over $8 billion in revenue for worldwide theme parks and resorts, Disney Cruise Line, Disney Vacation Club and Adventures by Disney. She oversaw industry leading decision analytics and consumer insight practices within the areas of Market Research and Consumer Insights, Forecasting, Pricing, Revenue and Profit Management, and Industrial Engineering, helping lead the Parks and Resorts division to record revenue growth year after year.

Prior to joining Disney, Joni held management positions in planning and development at both Lockheed Martin and Orlando Health. She has served as chair of the Travel Industry Association research committee, and on the advisory board of both the University of Central Florida Rosen School of Hospitality Management and the University of Florida Eric Friedheim Tourism Institute. Joni has a BA in Statistics from the University of Florida and a MS in Industrial Engineering from the University of Central Florida.