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An active conversation platform enabling companies to immediately act on the information consumers share via conversations: Invoca

An active conversation platform enabling companies to immediately act on the information consumers share via conversations: Invoca

The accelerating digital transformation pace presents an ever-increasing range of communication channels, where each option must find its place in a cohesive customer journey. People expect brands to engage with them as individuals, with personalized and tailored content to their unique needs and interests. Successful businesses treat their customers as an individual segment of one. Enriching engagement through personalized messaging, voice, and video can dramatically improve consumer approval; accelerate growth, and business profitability. The key to success is understanding each channel's strengths and how each interaction can contribute and drive business value as a part of a seamless overall customer journey. At the right time, using the right channel to the right individual will dramatically improve customer engagement.

Invoca is one such firm whose active conversation intelligence platform enables marketing, eCommerce, sales, and customer experience teams to understand and immediately act on the information consumers share through conversations. Through its deep integrations with leading technology platforms, revenue teams can turn conversation data into an automated action to enhance every digital touchpoint and human interaction, leading to better experiences, more conversions, and higher revenue. Invoca is trusted by the top brands like Dish Network, Mayo Clinic, Mutual of Omaha, PODS, and SunTrust Bank.

Indigenously built active conversation platform by Invoca

AI-Powered Call Tracking and Analytics: Invoca connects inbound calls to the digital journey, helping marketers gain much-needed visibility into the campaigns, keywords, and ads that drive high-value calls. The value of call data begins and ends with its accuracy, actionability, and relevance to your business. Once a call is placed, Invoca's award-winning Signal AI speech analytics technology goes to work. Predictive models analyze your spoken conversations to classify call outcomes like purchases made, appointments set, or applications submitted, all customized for your business. This conversation intelligence can then be pushed into the marketing platforms that matter to you, whether it's Google, Facebook, Salesforce, or any of the hundreds of Invoca Exchange out there.

Signal AI: Signal AI gives you an unprecedented view into conversation data from high-intent consumers such as purchases made or promotion inquiries. Quickly gain new insights from tens of thousands of conversations and take action on them in real-time to drive more revenue-generating calls, boost conversion rates, and optimize the buying experience. Compared to conventional call analytics tools, Signal AI provides more in-depth insight into the unique conversations happening between a businesses' buyers and agents, often uncovering conversation patterns and behaviors that you didn't know existed with consumer-level data that can be made actionable across platforms like Google, Salesforce, and Facebook in real-time. Signal AI gives marketers an unprecedented view of conversation data from high-intent consumers.

Independent Call Tracking and Analytics: Customers are connecting with businesses by phone more often than ever before. If you buy or sell calls in the insurance, lending, home services, travel, or education industries, you know exactly how valuable these leads can be. While call conversions have been notoriously difficult to track, Invoca's AI-powered call tracking & analytics makes it possible to monetize calls like clicks with full visibility and attribution for valuable call conversions. Invoca's pay-per-call platform integrates seamlessly with your performance marketing tools so you can start monetizing phone calls like clicks.

Automated Conversation Intelligence Solution: Invoca simplifies and automates conversation intelligence for businesses with multiple dealers, agents, or franchise locations. This always-on feature automatically detects phone numbers across all of your company's websites so you can decide which numbers to promote and track. Easily map each Invoca platform user to their store location and so that everyone from the store manager to the CMO gets precisely the data they need. Add, remove, or update Invoca platform users across all locations with a single, self-service file upload.

The leader behind the glory of Invoca

Gregg Johnson is the Chief Executive Officer of Invoca. He is a seasoned digital marketing and SaaS leader with over fifteen years of extensive experience bringing products to market in emerging categories, leading large teams, and working with the world's best enterprise brands. Most recently, Mr. Gregg led Salesforce Marketing Cloud's social marketing product line, where he integrated $1 billion of M&A investments into the Salesforce product portfolio. Earlier in his career, he was a consultant at Boston Consulting Group and worked in sales, marketing, and product roles at several startups. He holds a Master's degree from Johns Hopkins School of Advanced International Studies and an MBA from the Wharton School of Business.

"Invoca helps to gain a multiplier on your marketing performance by connecting every consumer conversation to the digital journey."


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