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Building a Meaningful Relationship by Connecting People with brands they trust: Iterable

Building a Meaningful Relationship by Connecting People with brands they trust: Iterable

The more a customer engages with and interacts with a company, the more likely they are to purchase. By connecting with customers throughout multiple channels, a business can slowly build a relationship with the customer and improve upon commitment. Engaging a customer on various media builds up trust and credibility while also serving as a potent reminder to the customer that its products and services exist.  Today, many customers use multiple channels: email, social media, websites, blogs, podcasts, and more. They get their information through third-party advertising, direct mail advertising, radio advertising, and television advertising. They are incredibly aware of advertising, and they’re very savvy. Marketing has to hit a customer at the right time, with the right message when it matters most: when the customer needs or wants that product. Executing a multichannel marketing strategy means heightening the chances that advertising will reach the right customer.

Iterable is a cross-channel platform that powers unified customer experiences and empowers marketers to create, optimize and measure every interaction throughout the customer journey. With Iterable, brands create individualized marketing touchpoints that earn engagement, solidify trust and galvanize loyal consumer-brand relationships. It is the first and only unified Customer Experience Platform that enables you to leverage all your customer data, and easily execute real-time messaging across channels seamlessly. From day one, its founders recognized that Iterable’s core purpose revolved around people—to enrich the relationships between consumers and brands, to empower the marketers who create experiences, and to unite a team of people capable of bringing such a vision to life. These are the key moments that have defined Iterable and continue guiding us along its journey.

Providing Best Cross-Channel Marketing Solutions

Growth Marketing: It's an approach to attracting, engaging, and retaining customers that's focused on relentless experimentation and an intense focus on the unique, changing motives and preferences of your customers. By building and delivering highly tailored, individualized messaging aligned to your customers’ needs, you'll be able to optimize your organization's growth rapidly through a multitude of channels, especially the ones that matter most to your customers. Take a deeper look at what it means to be a growth marketer, and theye’ll highlight some common opportunities where a growth marketing team can optimize the user experience.

Multi-Channel Marketing: Multi-channel marketing connects the numerous customer steps taking place across a brand’s digital assets in real-time as part of a lifelong, holistic customer journey. Multi-channel marketing leverages multiple communication channels—email, mobile, direct, social media, and more—to unify the numerous interactions a customer has with the marketing messaging they receive. With Iterable multi-channel marketing strategy, you can get a clear view into each stage of the buying cycle by eliminating guesswork and generating insights into each customer interaction. As a result, you can tailor messaging and communications strategies to reach each customer at the point when they are ready to engage with you, and how they want to do so.

Customer Engagement: Customer engagement is a brand’s direct indicator of the experience they’re providing. Indicative of metrics concerning customer interaction (clicks, opens, conversions, and more), customer engagement describes the ongoing relationships you’ve developed with each customer. Strong customer relationships result in high levels of earned affinity, trust, loyalty, and increased customer long-term values. With Iterable marking these marketing touchpoints can help you to measure the health of your customer relationships, which can help you predict factors including customer retention, customer loyalty, and customer lifetime value.

Direct Mail Marketing: These days, it's easy to dismiss direct mail marketing as irrelevant—after all, just about all your customers are online, and it's much more cost-effective to scale a mass mailing through email marketing than it is with a printed mailer. But the fact remains that, as part of a strategic multi-channel marketing campaign, direct mail is still a crucial tool for driving brand engagement. Direct mail marketing leverages physical mailers delivered to consumer addresses in support of a brand’s marketing efforts. Direct mail can carry highly customized, printed messages to consumers to support different lifecycle marketing use cases.

The Leader Upfront

Andrew Boni is the co-founder and Chief Executive Officer of Iterable. Prior co-founding Iterable he worked with Google on AdSense. He studied Computer Science and Business at Boston College.

“Our customers use our cross-channel platform for many different reasons. Through it, we can help you achieve your goals.”


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