30 Great Places to Work 2020
Business marketing used to be just about "fitting in" with everyone else. Today, it's all about standing out. It's about being bold, showing, and proving how you're different. If customers cannot see how you're different from the others, then you're invisible. The chances of sales exponentially increase with the exposure of the company. KEXINO is a company aimed at small to medium-sized enterprises to build marketing programs that create visibility, awareness, and differentiation.
Marketing is the only thing that can increase a company's recognition in the market. Your start-up or small business will live or die based upon the success – or otherwise – of your marketing. Even if you have the best product or service, the reality is no-one is going to beat a path to your door. No-one is going to search you out to give you their business. Marketing isn't a cost to doing business. Marketing is the business.
The KEXINO advantage
As your startup or small business operational marketing partner, KEXINO helps you develop effective inbound and outbound marketing content designed to increase lead generation and customer satisfaction. More sales are closed, leading to increased corporate revenue. The scope of Sales has expanded to a good website design, content strategy, and web materials (text, images, video, audio) for blogs, white papers, ebooks, infographics, social media, and more.
The Brand Value of a company takes time and consistency to build. It's not just designing a logo. It's about creating a portfolio of visual and textual assets that embrace the essence of your company's brand promise. The conversion rate, Corporate Video Production, Public Relations, and Social Media all aspects are taken care of by KEXINO.
Small Business Marketing
Whether or not you have worked with a marketing agency before, selecting the right partner for your small business can be daunting, overwhelming - and even a little scary. KEXINO offers the best marketing plans, which is the exact mix of marketing tactics you need to implement for your company. Each plan is carefully curated for your company.
Any marketing plan needs to deliver on a business result. A clearly-defined, measurable yardstick to determine how successful the marketing plan proves to be. KEXINO'S fee structure is different from many agencies you'll come across. They don't have a set price list since they don't believe one size can ever fit all. Moreover, they don't believe in providing a marketing package approach. If you're looking for a unique and differentiated marketing presence, then a 'package' is the exact opposite of what your business needs. Every business is different, so every marketing plan is different. But that doesn't mean the methodology and process that gets us there changes that much. Every one of KEXINO'S client engagements starts with the basic steps to get to a marketing plan. It is all about building clear targeting, creating very tight and distinctive positioning for these audience segments.
The more targeted you are, the clearer your positioning and differentiation, the easier it becomes to put together the tactical plan. Once you know who you're targeting - what they're looking for, how they expect to be spoken to, their shared attributes, etc. - the tactical plan almost writes itself.
It's not specifically about content marketing, advertising, social media, and all that stuff. Such marketing tactics are important, but there are other, more important things to think about. The goal should be to create messaging and communication that reaches the target audience group through communication channels most appropriate to them. Jumping straight into tactics such as ads, videos, social media, etc. is a waste of time, money, and energy if such channels are not where your audience expects - or want - you to be.
KEXINO is not "just another supplier" that creates branding, websites, ad campaigns, or whatever. They are much more than that. They are a business partner delivering advice, consultation, and recommendations. They provide intelligence, insight, and years of real-world experience to help you make the right decisions on growing your business effectively and sustainably.
Marketing Agency for Startups
Startups have a very particular set of business challenges – they are not like 'normal' organizations. Because of this, the marketing plan for a startup often looks very different from one for a conventional small or medium-sized business. Whether it is support with strategy, branding, design, SEO, CRO, onboarding, advertising, or PR, KEXINO'S startup marketing engagement services help you define strategy and develop a robust and scalable customer acquisition process - quickly and cost-effectively.
A 'startup' isn't just any old small business. Startups are primarily about rapid growth within a short period. The business concept needs to hold water - or be tweaked accordingly - to demonstrate its validity and investability. More often than not, the business plan is based on selling the product or service to many users. The process of defining, identifying, and reaching target audience groups needs to scale easily and elegantly. Depending on how the business is funded, the marketing budget to make this all happen may be restrictive - making the whole process that much more challenging.
As with every client engagement, KEXINO first works with you to build a robust and scalable marketing strategy based on your business plan. Together, they design a tactical plan to suit both corporate growth plans as well as budget. However, the services side of things is secondary. The goal is developing communication and messaging to defined audience groups that resonate to the point that advances the buying journey.
About the CEO
Gee Ranasinha is the Founder and CEO of KEXINO. He has a background in communication and content creation. He founded and ran a successful media production company (advertising photography and TV commercials, mainly) before getting involved in professional image capture systems from companies such as Sinar, Leaf, PhaseOne, and Dicomed in the days when professional-quality digital photography was in its infancy.
Gee then moved into the print and publishing industries. For seven years, he was the Worldwide Director of Marketing for a software company based in Germany. Clients ranged from printing companies, publishers, in-house corporate marketing departments, and government organizations, on the one hand, all the way up to globally-recognized companies such as Marvel, IKEA, Nestlé, and WPP. For the past twelve years, he has been heading-up the KEXINO team, an amazing group of 19 marketing experts located across nine countries. Gee was born, raised, and educated in London, UK. He now lives in Strasbourg, North-Eastern France.
"Engagements should only be taken when the value to the client exceeds the fee to the firm."