Knotch – Enabling Brands to Connect Content with Outcomes through Its Audience Intelligence Platform

Today’s content leaders are under pressure to scale their content operation. Pressure to grow audiences. Pressure to increase content quantity and quality. Pressure to gain alignment across siloed organizational structures. This can surface uncertainties about the best direction to take across people, process and platforms. Content intelligence enables organizations to increase the effectiveness of their content by analyzing texts, images and videos and revealing insights with artificial intelligence. Content intelligence contains different practices such as content audits, buyer personas, channel optimization, website analytics, social listening, and competitive intelligence to increase the quality of content. Content intelligence can provide data-driven suggestions for what content to share, when to share new content or update an existing one. Thanks to content intelligence, your organization will be able to analyze your competitor’s content to understand your competition’s high-level positioning vs. your own positioning.

Knotch is one such marketer-centric, independent content intelligence platform that helps brands connects their content to desired business outcomes. Knotch Consulting provides access to highly experienced content marketing leaders who provide practical guidance and proven recommendations. The company’s data-driven approach to content research, holistic data collection, analysis, and optimization is empowering the world’s most notable brands to fully understand their content. From content leaders and CMOs, to communication directors and brand managers, it makes them smarter through actionable insights. That’s why brands including Ford, JPMorgan Chase, and Salesforce trust the Knotch Content Intelligence Platform to power their content strategy.

Delivering Next Generation of Data-Driven Content Research and Analysis

Content Intelligence Platform: The Knotch Content Intelligence Platform is the modern way to connect your content to business outcomes. Its platform is comprised of 4 components purpose built for content. The Knotch Data Integration Engine and B.I.O.S. transform your content data into intelligence. Then this data is surfaced in the Market Research & Intelligence and Analysis & Optimization applications that the company’s customers use to uncover content insights for their business. Knotch Consulting provides strategic expertise to accelerate your content’s success in achieving business outcomes. It is a remote-first company and growing quickly, yet still staying true to its values of relentlessness, inclusiveness, and most of all transparency.

Market Research & Competitive Intelligence: It shouldn’t take you hours on Google to find out what content is trending and what your competitors are publishing. Knotch eliminates the bias of web search engines and the manual work required to conduct content research so you can spend time on what matters. Market research used to be burdensome and time consuming. With Knotch you can work exponentially faster and more precisely than traditional methods. Manually staying on top of every piece of content your competitors publish and analyzing its performance is unfeasible. The company makes it possible, and effortless.

Content Analysis & Optimization: Stop using legacy web analytics and relying on publishers to get the data and insights you need to understand how your content is performing. Knotch is the single way to collect and analyze a complete 360-degree content dataset across all of your content channels. You shouldn’t have to wait weeks for insights after you publish a piece of content on your owned hub or launch a campaign with a publisher. With Knotch, you see your content’s performance when it matters. Your content needs to generate high-value customer actions. With Knotch you can dynamically guide your audience to the next step in their customer journey.

The Charismatic Leader at the Helm of Knotch

Anda Gansca, Co-Founder, also serves as the Chief Executive Officer of Knotch.

“Knotch provides the content-related solution by making our highly trusted industry experts accessible to help answer your questions and provide a sound roadmap.”