League: The digital health platform at the forefront of CX transformation

In a market where brand loyalty and customer retention are increasingly important competitive differentiators, improving healthcare customer experience (CX) is a strategic priority. In a market proliferating with consumer choice, strategies to improve patient experience are key to building brand loyalty, retaining customers, and driving profitability. Technology and data are central to the industry’s capacity to effectively adopt customer centricity at scale and operationalize a consumer-centric CX model within service models. Healthcare providers are leveraging existing technology platforms, and integrating with newer purpose-built experience management technology platforms and advanced data analytics capabilities to automate service workflows to provide personalized engagement, increased collaboration, and greater organizational efficiency across traditional customer service functions.

League is one such platform powering next-generation healthcare consumer experiences. Payers, providers, consumer health partners and employers build on League’s platform to deliver high-engagement, personalized healthcare experiences consumers love. Millions of people use solutions powered by League to access, navigate, and pay for care. Another critical element of an effective CX is that it proactively recommends the appropriate “next best action.” By leveraging machine learning (ML) and artificial intelligence (AI), League can better anticipate the needs of consumers and encourage regular interactions.

League enables healthcare companies to deploy vibrant interactive marketplaces that give patients and members feedback, rewards and in-app acknowledgments. When applied thoughtfully, this not only increases interactions but also improves the revenue per patient and member for the organization.

League Connect 2023: Enhancing CX value through partnerships

Healthcare executives have long fallen back on a do-it-yourself approach to develop, deploy and manage technologies in-house. But as consumers are increasingly demanding greater personalization — with options akin to Netflix, Peloton and Uber — healthcare organizations cannot meet that demand alone.  As such, many are forming partnerships to transform the experiences they deliver to consumers, health plan members and patients. Such strategic partnerships between healthcare and tech, in fact, have proven critical to driving customer and patient engagement, managing data, modernizing care delivery and other initiatives.

Despite so much innovation underway, and while healthcare has experienced a wave of point solutions, having so many products both benefits consumers and creates new levels of complexity in the already disjointed, fragmented digital health experience. To overcome this challenge League launched League Connect 2023, a global live stream event, to discuss how best to leverage partnerships and emerging technologies, share and reduce investment risk and accelerate speed-to-value. It focuses on complexity of delivering omnichannel health experiences has disrupted this mentality and created an environment where organizations are now expected to partner with a range of different companies in order to be successful. This panel will discuss how healthcare organizations can best navigate this new landscape and forge partnerships that will help them succeed in the era of digital transformation.

League Developer: Code the Future of Health

Leverage APIs and SDKs to develop engaging and personalized health experiences supported by League’s FHIR-native and interoperable platform. League leverages contemporary technology architectures that support rapid integration, API connectivity and interoperability across different digital point solutions. Accelerate CX transformation with the rapid deployment of a digital front door platform built to connect data sources. Amplify impact and reach millions of consumers with seamless integration into the industry’s leading CX platform. Payers and providers have worked for decades establishing a unique brand identity that speaks to their commitment to health outcomes. As new companies enter the market with digital-first consumer mindsets, healthcare organizations need to consider how their CX can be a differentiator when it comes to acquiring new patients or members.

Healthcare organizations that excel in creating a “best-in-class” CX make it easier for individuals to interact with them, widening their funnel and increasing accessibility to new customers. It also creates a “digital destination” for individuals to explore and connect with your brand and functions as a differentiator in a crowded and increasingly competitive marketplace. The League Developer Program allows technology teams to easily develop and launch their own unique solutions. Stand up a new application that connects online and offline offerings into a branded, unified experience in fewer than six months. Choose from configurable modular components that can be embedded into your existing applications to amplify engagement.

About | Michael Serbinis

Michael is the CEO and founder of League. Before founding League in 2014, he had a long and distinguished career as an entrepreneur, engineer, pioneering technologist and investor who have transformed the way people live, learn, connect and do business.

Most recently, Michael was the founder and CEO of digital reading company Kobo, which quickly became the only global competitor to Amazon’s Kindle. Before that, he founded, grew, and sold cloud storage pioneer DocSpace to Critical Path—a messaging service that ran one-third of the world’s email. His transformative technology has earned him awards, sponsorships and jobs from NASA, Rockwell Aerospace and Intel.

Today, Michael is a member of the Board of the Perimeter Institute for Theoretical Physics, the Board of the Creative Destruction Lab, the Board of Trustees at the Ontario Science Centre, and YPO. He also mentors and invests in the next generation of global tech disruptors through Three Angels Capital, which he founded in 2014.

Mr. Serbinis holds a Bachelor of Science in Engineering Physics from Queen’s University and a Master’s of Science in Industrial Engineering from the University of Toronto.

“Healthcare leaders know they need 365 engagement to establish themselves as a digital destination for care. The League platform is designed to achieve this vision”