Leavened – Leveraging State-of-the-Art Precision Measurement and Advanced Analytics Platform for Unparalleled ROI and Campaign Effectiveness

In the dynamic world of marketing, creating an effective campaign requires a strategy finely tuned to each business’s distinct goals. Amid the numerous strategies available, one fundamental aspect remains critical: accurately measuring the impact and effectiveness of marketing efforts. This measurement capability provides vital insights into campaign performance, highlights areas needing improvement, and informs strategic decisions on resource allocation and budgeting.

Leavened is at the forefront of marketing measurement technology, distinguished by its team of expert data scientists skilled in both marketing strategies and advanced analytics. Their cutting-edge platform is designed to boost marketing return on investment (ROI) by enabling businesses to plan, measure, and optimize their marketing efforts with real-time consumer behavior insights. This innovative approach tackles common challenges such as time constraints, high costs, and transparency issues, empowering businesses with actionable data to refine campaigns while they are still active.

Unlike traditional methods that rely on cookie-based tracking and often fall short in providing comprehensive insights, Leavened utilizes a sophisticated Marketing Mix Modeling (MMM) approach. This advanced technique harnesses detailed advertising investment data to accurately measure the incremental impact of marketing activities on revenue. By analyzing this data, businesses can identify the most effective media channels and make informed decisions to optimize future media investments.

Marketing Mix Modeling: A New Approach to Marketing Mix Models

Marketing Mix Modeling (MMM) is the most efficient, affordable marketing attribution and optimization tool available. The Leavened Iterative Hypothesis Testing Engine (LIHTE) is more than a traditional MMM. LIHTE is a high-velocity MMM that enables fast, objective, exhaustive testing of marketing hypotheses. Leavened democratizes MMM so the decision-makers and marketing experts can directly engage with the process. Start making decisions within days, not months, with this innovation in MMM accessibility.

Why test a few models when they can test millions of models within a few hours? Through the power of cloud computing and iterative hypothesis testing, Leavened removes modeling bias and empowers marketers and brand leads to test everything. The Leavened Iterative Hypothesis Testing Framework drives insight across all channels without the burden of expensive resources. Start benefiting from the suite of Leavened solutions today. MMM applies proven industry techniques for analyzing the impact of advertising on sales so you can optimize spend by tactic. And unlike multi-touch attribution solutions, it can show you the impact of online and offline marketing tactics as well as account for promotions, competitive data, economic indicators, and more.

Unlike most MMM solutions, Leavened does not operate any black boxes and has made their entire product library available via a cloud-based SaaS solution. Brands, agencies, and analysts alike can access any of their solutions to best serve their clients and campaigns. Access a library of knowledge and decades of experience with their one-on-one training to ensure you get the most from the Leavened platform. Leavened also offers fully managed and partially managed models for those that wish to outsource their measurement solution entirely. The innovation of Iterative Hypothesis Testing allows Leavened to offer viable MMM solutions at a fraction of the cost. Brand, agencies, and analysts can receive further cost savings through bundling or leveraging their self-managed options. Reach out to thier team for a free trial and a pricing structure that best fits your needs.

Leavened delivers more than insights, it transforms your business. With Leavened, you'll learn what your media is really doing, plan more impactful campaigns, and optimize to the greatest incremental sales. It was built by media experts and data scientists specifically for ROI-driven marketers. Within days, you’ll have the insights you need to deliver tangible results.

Sara Moorthy | Managing Partner

Sara is a founding team member at Leavened focusing on product development with more than 20 years of experience in performance marketing, media, and data analytics. Sara helps her clients develop strategic marketing plans, design marketing infrastructures to support the measurement of marketing, and establish tools for campaign measurement.

Prior to starting at Leavened, Sara has worked as a strategic planning and analytics lead at DraftWorldwide (Now FCB), Y&R/Wunderman, McCann Relationship Marketing, and Publicis. In 2006, she co-founded a digital and CRM agency in San Francisco, which was later purchased. Her clients have included Google, GoPro, Sprint, Microsoft, Intuit, Hewlett Packard, Adobe, Electronic Arts, and Toyota. Sara has won many awards for her past work, including an Addy from the American Advertising Federation, a “ONE Show” Interactive Award from the ONE Club which champions excellence in advertising and design, an NCDM Database Excellence Award, and several ECHO awards from the International Direct Marketing Association.

Sara graduated from Indiana University’s Kelly School of Business with a Bachelor’s of Science and earned a MBA and a Masters in International Business from Pepperdine University.

“At Leavened, we don't just measure marketing; we transform it. Our advanced analytics and Marketing Mix Modeling ensure your campaigns deliver maximum impact and ROI, turning insights into strategic advantages in a rapidly evolving market.”