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Business Excellence Awards 2020

LiveRamp aspires to make it safe and easy for companies to use data effectively

LiveRamp aspires to make it safe and easy for companies to use data effectively

LiveRamp is the leading data connectivity platform for the safe and effective use of data. Powered by core identity resolution capabilities and an unparalleled network, LiveRamp enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes. LiveRamp’s fully interoperable and neutral infrastructure delivers end-to-end addressability for the world’s top brands, agencies, and publishers. Data Connectivity enables companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.Built on core capabilities rooted in connectivity, data access, identity, and data stewardship, LiveRamp’s suite of enterprise software solutions enables data to be safely, easily, and securely connected for activation, measurement, and analytics.Data-driven customer experiences are critical to success. Yet, most organizations still struggle to unify, control, and activate customer data across all significant touch points.Data connectivity allows businesses to drive relevant, personalized interactions with audiences everywhere they interact—all in a secure and privacy-conscious way. Data connectivity links disparate data sets and applications, including data from different identity spaces. This enables collaboration among different parties with data controls, ensuring safe and effective activation across the broader ecosystem. With data connectivity, every consumer interaction can be relevant, addressable, and measurable.Ready to revolutionize your marketing and unlock value from data while still maintaining control? There’s one final step: choosing the right partner. You’ll want a partner that’s reliable, trustworthy, and privacy-conscious —and that’s exactly what you’ll get with LiveRamp. Their platform is powered by core identity capabilities and an unparalleled data network that is fully interoperable.

Security and Privacy

LiveRamp’s data ethics program ensures data is collected with appropriate permissions and protected with the right controls, and that every use of that data is evaluated and ethical. LiveRamp removes personally identifiable information (PII) and replaces it with pseudonymous record keys during our matching process so you can use data with confidence. To protect your customers, we have mechanisms to control data usage and require contractual obligations to maintain the anonymity of users.LiveRamp operates within a certified Safe Haven® environment and automatically applies the data protection requirements–memory translation, data center controls, and hands-off processing–for each supported use case and workflow.LiveRamp policies are supported by an in-house data ethics and compliance team that performs frequent privacy impact assessments and credential their clients, partners, and vendors. They also require every employee to undergo annual privacy, ethical data use, and security training. LiveRamp monitors the data policy landscape in all of the jurisdictions where they operate. Their data ethics program includes a combination of technical and administrative controls to effectively govern data ingestion and activation.

Identity graph

LiveRamp’s identity graph is the largest deterministic graph on the open internet, with more than 250 million consumers represented in the U.S., and many more worldwide—on par with the largest deterministic closed internet ecosystems.Identity resolution is rooted in deterministic matching to create targeted, people-based experiences. Powered by over 600 million unique online authentication events per month across  match network, their deterministic graph enables them to build robust customer profiles with the highest degree of accuracy.LiveRamp’s identity graph provides an omnichannel view of the consumer. Their offline data is based on touch-points from the real world that are deterministically and anonymously tied with online identifiers to provide a people-based omnichannel view of your target audience, enabling you to create personalized, meaningful experiences for the consumer.LiveRamp focuses exclusively on providing the strongest, universal person-based identifier that functions across the ecosystem and throughout the enterprise. LiveRamp does not buy or sell data or media, manage marketing campaigns, or implement measurement solutions, but instead provides the backbone of unified data to support these applications.

Building a Trusted Ecosystem:

In a trusted ecosystem, individuals express trust through authentications. The experience must be privacy-focused, transparent, and offer ongoing control of permission and preferences for how data is collected and used.Partnering with publishers and demand- and supply-side platforms, they transform online customer data into IdentityLinks—secure and trusted identifiers that enable addressability throughout the ecosystem. Minimize and eliminate dependency on cookies by buying media and measuring on IdentityLink. If you’re one of their 400+ brand customers, you’re already set up to do so.

Meet the leader behind the success of LiveRamp

Scott Howe is a self-described data geek who has spent his professional career working with amazing colleagues in software, marketing and data industries. Current CEO of LiveRamp (NYSE: RAMP), where they aspire to make it safe and easy for companies to use data effectively.

“Enabling companies and their partners to better connect, control, and activate data to transform customer experiences and generate more valuable business outcomes.”


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