Local marketing is challenging. Vivial makes it simple.

Modern marketing is rapidly evolving in the face of accelerated technology development and changing consumer habits. In this fast-paced world, businesses need marketing to differentiate them from the competition and lay the groundwork for future success. But few business owners have the time, or desire, to keep up with the marketing evolution. Instead they look for a marketing partner they can trust.

Enter Vivial. Vivial is highly recommended to help local businesses build successful marketing strategies using its multi-channel solutions. These online, social and mobile solutions connect brands of all sizes with potential customers, while engaging and informing current customers.

With over a century of experience, Vivial is a pioneer in the marketing technology (martech) industry. The company employs over 1,000 marketing experts across 20 major U.S. cities, from Dayton to Honolulu, Los Angeles to New York City, and abroad in the United Kingdom, Netherlands and Greece.

Vivial works with hundreds of thousands of local, national and enterprise clients across 6,000 industries, providing a full range of marketing solutions, including: content marketing, social media management, text messaging services, mobile friendly websites and the latest local search products to ensure high rankings on Google and other search engines. Simply put, Vivial makes the complex world of digital and mobile marketing, simple. When asked about the company’s approach toward growth, Jim Continenza, Chairman and CEO of Vivial said, “With a heavy dependence on new technologies, changing consumer behaviors and preferences, the marketing technology industry is constantly evolving. And while today martech revolves around content marketing, social media, texting, and location-based services, it remains a relatively undefined and fluid space. It’s imperative that we always listen to the customer for their needs first, remain agile and work smarter to compete in a constantly changing digital and mobile landscape.”

He added, “As the martech industry continues to evolve, Vivial is constantly looking for opportunities to develop, innovate, build and acquire entities that will allow us to meet the needs of our customers.”

Vivial’s latest product introduction, the Mobile Optimizer, does just that. Combining the power of their Marketing Platform with their enterprise-grade mobile network and technology, Vivial is the first in the industry to provide a fully integrated online, social and mobile solution.

• Online Presence: The Vivial Marketing Platform enables businesses to manage and grow their online presence by correcting and locking business information across the internet. Coupled with targeted content marketing, which includes the creation and distribution of articles on a monthly basis, Vivial enhances businesses’ relevancy, thus increasing their Google rankings.

• Social Media: The Vivial Marketing Platform also enables businesses to manage multiple social media profiles from one convenient dashboard. This fully loaded dashboard also empowers local businesses to request, monitor and respond to reviews on Facebook and Google.

• Mobile Marketing: Vivial is the only provider offering text messaging in addition to digital marketing services. Leading the industry in mobile technology growth, Vivial is one of a select few companies with direct connections to the top U.S. mobile providers. These strategic relationships, coupled with Vivial’s enterprise-grade network and technology, ensure messages are delivered within seconds of sending.

Vivial’s multi-channel solutions are proven to connect brands of all sizes with potential customers while engaging and informing current customers. Vivial has successfully brought the solutions, once only available to Fortune 50 companies, to local and regional business owners.

But Vivial doesn’t stop at just offering the right product. To ensure the highest customer satisfaction, on-demand support is included in every Vivial solution. That means business owners have an Account Coordinator to oversee the entire program, from monthly performance monitoring to project management. In addition, business owners have access to a team of content writers, editors, social media strategists and mobile experts to plan and develop a well-rounded marketing plan.

Continenza proudly says that his employees are truly his company’s best asset, and every person works hard to build a positive culture throughout the company. Continenza attributes the company’s success to the passion and determination of its employees, “If you’re not having fun at work, you’re doing it wrong.”

Vivial has employee-centric programs such as:

• Flexible work schedules, such as a 4-day work week

• 401K, with company matching

• Comprehensive medical, dental and vision insurance

• Strong commission plan for sales representatives

The future is very bright for Vivial. “In an industry of rapid change, falling behind is not an option. Vivial plans for continued investment and expansion of our Marketing Platform and mobile technologies,” Continenza concludes.

Jim Continenza, Chairman and CEO of Vivial is an innovator in the martech and mobile technology industries. Responsible for the strategic vision of the company, he is deeply committed to his customers’ experience and is advancing the martech industry by making the complex simple and offering a straightforward suite of integrated solutions.

Outside of Vivial, Mr. Continenza serves on several boards, including Chairman of the Board for Eastman Kodak, Neff Corp., Merrill Corp., Sorenson Communications, and Tembec Corp. Mr. Continenza holds a BS degree in Business Administration from the University of Wisconsin.

“Our mission is to help businesses achieve their goals. Whether that is with our easy-to-use and affordable local online marketing technology or our enterprise-grade mobile messaging solutions, we make connecting and engaging with customers simple.”

“For decades Vivial has made it our business to understand the needs of local and regional businesses and translate that knowledge into solutions aimed at generating a maximum return on investment.”