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October Edition 2020

Mailchimp - Marketing smarts for big ideas

Mailchimp - Marketing smarts for big ideas

Digital Marketing has been evolving at a rapid pace over the past few decades. We have seen different types and variations in digital marketing from SEO, SEM, Content marketing, email marketing, social media marketing, etc. But when it comes to email marketing, Mailchimp is one of the largest service providers. Since 2001, it has been growing rapidly to become one of the largest email marketers. However, it is not just an email marketing company, as it has expanded into many other related services like landing pages, digital ads, social media advertising, etc.

Mailchimp is a marketing automation and email marketing service based in the US. It operates under the trading name of Rocket Science Group, an American company founded in 2001 by Ben Chestnut and Mark Armstrong. It started as a premium service but later started offering users with fermium option in 2009. After this, its users grew significantly from 85,000 to 450,000. Mailchimp has remained owned by its co-founders and has not accepted venture capital funds.

In 2016, Mailchimp ranked No. 7 on the Forbes Cloud 100 list. In February 2017, the company was named one of Fast Company's Most Innovative Companies of 2017. It was reported that Mailchimp would be opening offices in Brooklyn and Oakland, California. In March 2020, Mailchimp acquired the London-based media and magazine company, Courier, in March 2020. The magazine has a readership of 100,000 readers in more than 26 countries.

Email marketing for businesses

Mailchimp is one of the largest email marketing service that has tested and proven tools and ways to make your business profitable. It has beautiful templates, easy to use interface to make you a pro in sending emails to your customers. Engaging your audience with professional-grade emails is very crucial as building brand value is an extremely long process. And Mailchimp makes sure you maintain the quality of the mails with its easy to use drag and drop templates. Whether you’re just starting or you're already a pro, Mailchimp's easy‑to‑use email builder has the tools you need to grow your business.

Landing Page creator

Mailchimp lets you create beautiful landing pages for your website. A well-designed landing page improves the chances of people clicking through your website and buying or using your services. You can start with a custom domain and get your business online and bring your free website and landing pages under one domain to keep your brand in harmony. Mailchimp has a collaboration with Square to provide you with integrated payments and sell an item right from your landing page; no e-commerce store required. Mailchimp lets you feature a top seller or promote your latest collection with product imagery pulled directly from your connected e-commerce site. You can also run your own giveaway to collect email addresses and turn potential customers into loyal ones. Mailchimp allows you to publish unlimited landing pages for free.

Landing page users have seen the growth rate for their Mailchimp audience increase by an average of 36%. Mailchimp allows you to set up your landing page to automatically tag contacts based on their interests when they sign up, so you can keep your audience organized. Mailchimp’s drag-and-drop builder makes it simple to create your own landing page. And, your landing pages are automatically optimized to look great on any device.

You can also combine landing pages with your other marketing efforts to create a complete brand experience for your customers. You can design a landing page to showcase products or promote a special offer, then drive traffic to the page with social ads that target existing customers or new people. Mailchimp also has a mobile app that lets you create a simple, one-click landing page where you can share updates about your business, drive traffic to your social accounts, and connect your payment platforms. And since it’s easy to share the link with your mobile contacts, you’ll always be able to get the word out.

Digital Ads

Mailchimp’s powerful targeting options make your brand’s message travel faster with digital ads. You can reach the right people on Facebook, Instagram, and across the web with Google’s ad network. With Google remarketing ads, you have the leverage to turn site visitors into customers by retargeting them with display ads.

When someone visits your site, a lot can happen between browsing stuff they like and placing an order. With Google remarketing ads, you can bring back people who leave the moment they’re ready to buy. Mailchimp lets you design and run your ad in a few clicks, for thousands of different ad sizes to display across more than 2 million sites in the Google Display Network. It also helps you create ads from your best-selling products. Retargeting ads help you generate more revenue than other types of advertising, and they give a boost to all the other marketing you already do. Another advantage of retargeting ads is that it helps you track how your ads are doing in terms of revenue, first-time buyers, products sold, ROI, and more.

Combining Google remarketing ads with the other marketing channels you already use helps your brand’s message travel faster. Mailchimp gives you all the tools you need to create integrated campaigns, so you can talk to customers at every step of their journey. Apart from Google, Mailchimp also offers Facebook and Instagram retargeting ads that combine the power of social media ad targeting along with retargeting ads.

About the CEO

Ben Chestnut is the CEO of Mailchimp, the email marketing company with 15 million users. In 2016, he was recognized as Ernst & Young's Entrepreneur of the Year. According to Atlanta Business Chronicle, in August 2017, Chestnut was awarded "Most Admired CEO". On October 2018, Forbes noted that Chestnut was now a billionaire. He has studied physics at the University of Georgia, and industrial design at the Georgia Institute of Technology. According to the Forbes, Chestnut is also a billionaire.

“Mailchimp helps small businesses do big things, with the right tools and guidance every step of the way.”

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