Alexa Bringing Data, Technology, and People Together to Help Investors Make Better, More Informed Decisions: Addepar
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Bringing Data, Technology, and People Together to Help Investors Make Better, More Informed Decisions: Addepar

Bringing Data, Technology, and People Together to Help Investors Make Better, More Informed Decisions: Addepar

“We believe that everyone should be able to understand the assets they own, where they’re invested and how they’re performing, at any given moment.”

The world of finance is in the midst of a seismic transformation. Large pools of capital dominate global financial markets. Yet many firms are forced to rely on outdated legacy systems that can’t scale, and the most pervasive financial technology, globally, is still Excel. As a result, many asset owners are challenged to answer the most basic questions and take timely action on their investments.

Addepar is a wealth management platform that specializes in data aggregation, analytics and reporting for even the most complex investment portfolios. Founded in 2009 by Joe Lonsdale, who currently serves as an active Chairman of its Board of Directors and General Partner at 8VC, the company's platform aggregates portfolio, market and client data all in one place. It provides asset owners and advisors a clearer financial picture at every level, allowing them to make more informed and timely investment decisions. Addepar works with hundreds of leading financial advisors, family offices and large financial institutions that manage data for over $2.5 trillion of assets on the company's platform. In 2020, Addepar was named as a Forbes Fintech 50 company and honored as a member of the CB Insights Fintech 250.

The company is headquartered in Silicon Valley and has offices in New York City, Salt Lake City and Edinburgh.

Addepar: Synopsis

Helping you Build Personal Relationships at Scale

In the world of financial advice, speed, clarity and foresight aren’t just nice to have, they’re a necessity. Yet tools are insufficient: wealth management firms need more productivity, scale and reach to remain competitive. And client expectations are rising, as people demand a more genuine, more human relationships from those they do business with.

The Addepar Advantage: Work without limits: any data, unlimited scale, tailored to your needs and your clients’ expectations. All delivered in a single platform that’s powerful yet simple to use.

Aggregate every asset in one place: Addepar easily and continually aggregates all financial accounts and investments and enhances them with relevant market and third-party data to provide you with a consolidated view of your clients’ wealth across institutions. The platform is flexible enough to track any asset that can be owned.

High-quality data you can trust: Addepar has direct data feeds to a variety of data sources. As data comes into Addepar, it is normalized and grouped for analysis. The platform’s automated verification checks process incoming data, across all asset classes for inconsistencies and potential gaps in data accuracy. When a data verification issue is detected, Addepar will automatically flag the account for the Data Operations team to investigate, diagnose and resolve.

Real-time analysis of any portfolio: Addepar’s data model represents all financial transactions and holdings in a unified data structure. Instantly analyze and visualize any portfolio, taking into account complex ownership structures, multiple asset classes and multi-currency scenarios. On-demand calculations let you analyze down to the smallest transaction or across the most complex portfolio, within seconds. Drill down on what matters most at any moment.

Reporting the way you want it: An intuitive user experience enables you to visualize and communicate relevant insights to your clients on the fly. Flexible reporting tools give you the power to “drag and drop” and quickly create tailored reports that update in real-time. You can use pre-built, out-of-the-box templates or create custom content, all branded to your firm’s specifications.

Modern APIs for integrated workflows: Seamlessly connect Addepar to your existing systems to get the most from your data. Its flexible APIs help you efficiently automate workflows and drive your business-critical applications. Pre-built integrations are simple to deploy, with no coding required. If there’s another integration you need, you can quickly create it to your specifications with its custom integrations.

Tough on security: Trust and transparency are cornerstones of Addepar's security program, and security consciousness is a fundamental component of Addepar’s operational excellence. Addepar is entrusted to protect the data of some of the largest industry-leading financial institutions.

Importantly, it’s easier than ever for firms to adopt Addepar. Whether you have limited resources or a broad array of advisor teams, the platform has a solution to meet your needs. It offers options that optimize for speedy implementation as well as the tools, templates, and training to quickly move you forward.

Eric Poirier | CEO

Eric Poirier serves as the Chief Executive Officer of Addepar. Eric continues his career trajectory of solving intractable data and scale challenges in the financial sector with innovative technology. Prior to joining Addepar, Eric spent nearly seven years at Palantir Technologies, a multi-billion dollar software company that allows organizations to make sense of large, disparate datasets. He joined the company in 2006 as one of its first 20 employees, and continually shaped the core technology there while building the finance business, which now represents half of the company’s revenue base.

Before Palantir, Eric worked in Lehman Brothers' Fixed Income Analytics group where he focused on modeling, simulating and visualizing data across a broad range of debt and credit instruments. It was here that Eric first became passionate about solving the industry’s massive data integration challenges by re-imagining large-scale technology and infrastructure solutions.

Eric co-founded his first technology business when he was 15, scaling mission-critical websites with high performance requirements, winning eBay, Priceline and Novartis as customers. Eric graduated from Columbia University with a B.S. in Computer Science.

“We provide wealth managers with real-time portfolio reporting and insights required to make and implement better investment decisions. By helping people achieve the best possible outcomes, we aim to get more assets flowing into more impactful investments and ideas, benefiting our society as a whole.”


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