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MarketOne Adds Confidence and Certainty to Your Demand Generation

MarketOne Adds Confidence and Certainty to Your Demand Generation

Founded in 1998, MarketOne is today a leading global agency in B2B demand generation. Through a unique combination of strategic advisory plus scalable, efficient digital and teleproduction services, MarketOne helps B2B marketers grow revenue and build a high performing, predictable sales funnel.

Headquartered in Waltham, MA with offices in London, Tokyo, Toronto, Melbourne, Singapore, Bangalore, and Barbados, MarketOne brings both a global and local perspective to its clients around the world.

MareketOne is a global demand generation agency that does the kind of marketing that delivers quantifiable sales outcomes. It aims to be the first and only partner the clients turn to when they have a number to hit. The company serves sectors like technology, advanced manufacturing, business information and financial services where multiple decision makers purchase complex products over a long buying cycle, often through a multi-tier channel.

The company works with marketers seeking to increase engagement, operations teams searching for efficiency gains, sales people who demand results and the business leaders who want it all. MarketOne strives to make each successive buyer interaction – whether online, over the phone, or face-to-face – more timely, relevant and effective.

The Walham-based company believes in helping people to buy is the single best way to sell. A better buying experience drives differentiation, improves conversion and encourages advocacy. By treating marketing as a business process, like any other, MarketOne makes this happen. The company believes that with commitment and time, it’s entirely possible to engineer measurable, repeatable, predictable outcomes.

Most clients are seeking an outcome which is why they combine MarketOne’s capabilities to meet their business needs, whether that’s acquiring more leads, onboarding new customers, or ensuring every seat at an event is filled. Knowing that they have a single partner who can help with everything from business strategy to technical implementation, digital production to making the calls, gives them confidence everything will work together.

The vertical integration of MarketOne’s capabilities brings a level of cohesion and visibility that is impossible with separate suppliers. The company removes duplication and doubt and brings the certainty of reliable metrics and predictable results.

A Solid Platform for Marketing Success

They say it takes 10,000 hours hard graft to become an expert. With half a million hours already under its belt, MarketOne is confident that it knows marketing automation better than most.

The company has more than 60 people certified in Oracle Eloqua, Marketo and other marketing automation platforms and regularly work within Salesforce, NetSuite and MS Dynamics. MarketOne has integrated any number of third-party, cloud-based tools for event management, web personalization, data look-ups, remarketing and social media. And the company can work with existing systems, or serve it all up as a managed service.

MarketOne knows marketing automation. But it also knows the context in which it is used, so it approaches deployment and integration with the needs of marketers in mind. It develops a plan to extract value from your investment. MarketOne provides all the training. It ensures that it’s built to scale. And because MarketOne covers the full stack of demand generation services, more often than not they are the ones on the hook to build the pages, send the emails, serve the ads and make the calls.

“MarketOne migrated our email systems to Eloqua, and set out a first-year marketing transformation roadmap that was both flexible and achievable. We’ve made huge advances in customer experience,” said the Director of Direct Response Marketing at Lenovo.

It Takes a Conversation to Convert

For over 16 years MarketOne’s live chat and teleservices have been helping clients to improve conversion rates, qualify leads and increase sales.

MarketOne’s proven, data-driven methodology ensures that it presents the right messages in the right way, with experienced, multi-lingual teams based around the world able to engage, persuade and convert prospects of all levels. Its reporting structure enables consistent benchmarking and comparison of performance between regions, so you don’t just get the results, you can prove them.

They might be talking, they might be typing. Whatever the customers are doing, they want the right experience – and that’s not easy if the outreach team is disconnected from the rest.

MarketOne’s full-stack approach is better because it’s joined up. They know what other messages the client has seen. And when MarketOne gathers information, it learns from it and passes it on. MarketOne works within a CRM system, they work with the sales teams. MarketOne is an integrated, intelligent service that combines smart technology with experienced, multi-lingual people, delivering consistently measurable performance.

“MarketOne has been instrumental in managing overflow lead generation across APJ, managing thousands of raw leads each quarter with a high ratio of lead to opportunity conversion and sales acceptance,” said the Director of Lead Development Team, VMware.

Recognized for its Work

In April this year, the new B2B Marketing US Agencies Benchmarking Report was published. MarketOne was declared as Top 25 US B2B Marketing Agency. Coming in at #17 (though highest placed in the ‘Demand Gen’ category), this compliments MaketOne’s recently confirmed position as 4th International Marcomms Agency, as per the UK Agencies Report 2021 published earlier this year.

Late last year, Ernst & Young LLP (EY US) announced that Fred Ewald, CEO of MarketOne International was named an Entrepreneur Of The Year® 2020 New England Award finalist. Now in its 34th year, the Entrepreneur Of The Year program honors entrepreneurial business leaders whose ambitions deliver innovation, growth and prosperity as they build and sustain successful businesses that transform our world. Fred was selected as one of the finalists by a panel of independent judges. Entrepreneur Of The Year is one of the preeminent competitive award programs for entrepreneurs and leaders of high-growth companies.

Working with a Technology Company

The CMO of a data-driven technology company approached MarketOne with the challenge of using marketing and teleservices to grow global sales. They had realized that they didn’t have the resources or lead generation processes to achieve their sales and marketing goals worldwide. In fact, they were diluting inside sales reps’ time by generating meetings with unqualified prospects.

Through consultation with MarketOne, they established the following criteria for success:

  • Develop new relationships, in net-new accounts
  • Assess differing markets using conversation-based reporting
  • Understand which leads to prioritize and which leads to nurture
  • Focus on targeting ideal accounts and titles by region
  • Pre-qualify leads in order to effectively manage telequalification, teleservices and sales volume

MarketOne worked with this client to identify goals, adjust strategy and align inside sales teams around the world. The key driving factors in solving this problem and scaling globally were:

  • Developing a sophisticated, scalable lead management process to prioritize volume
  • Putting in place a global telequalification and teleprospecting team with a rich understanding of regional business models and needs
  • Applying conversation-based lead qualification and delivery that enabled sales to keep focused on revenue
  • Focusing on the generation of incremental, regional MQLs to maintain international sales consistency

In the very first year of the progam, MarketOne’s teleservices delivered 664 MQLs, 197 converted opportunities, 89 closed won deals, and $14,500,000 in total client sales revenue.

The Leader

Fred Ewald, Founder and CEO

Fred founded MarketOne in 1998 in Waltham, Massachussets. Over the following 18 years he has steered the international expansion of the company, applying his expertise in business operations, finance and IT. Prior professional experience includes a role as VP of Operations at Impole Corp. and positions at Arthur Andersen and Siemens Nixdorf.

“MarketOne knows marketing automation. But it also knows the context in which it is used, so it approaches deployment and integration with the needs of marketers in mind.”

“The company works with marketers seeking to increase engagement, operations teams searching for efficiency gains, sales people who demand results and the business leaders who want it all.”


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