When it comes to the latest tech in ecommerce, there's a whole new layer to it. Have you heard of Front-end as a Service (FaaS)? No? Well, that's the latest technological offering when it comes to ecommerce. Taking FaaS to new heights in Mobify- a company that prioritizes customer experiences.
Mobify was launched to do things differently. The company believes that one shouldn’t be forcing ecommerce functionality through a Content Management System (CMS). Similarly, you shouldn’t have to force content through an ecommerce platform. And to do things uniquely, Mobify set out to connect these systems to a new Front-end as a Service that gives a ‘customer-first’ experience. Once the systems are connected, it’s capable of bringing both to their highest capabilities.
Headquartered in Vancouver, Canada, Mobify was founded in 2007. If you’re looking to build a modern, customer-first shopping experience, Mobify is your go-to partner. It’s not just about Front-end as a Service, but it also includes Accelerated Mobile Pages (AMP), native apps, and Progressive Web Apps (PWA). When you combine all of this, the end-user experience is certainly highlighted. For instance, the FaaS enables leading global brands to embrace a superior PWA experience on mobile. This can be further extended to other digital gadgets including tablets, desktops, etc.
Over the past decade, Mobify has proved that it works as a seamless extension of ecommerce and IT teams. Popular global brands like Debenhams, Crabtree & Evelyn, Lancôme, Lilly Pulitzer, US AutoParts, Hobbycraft, PureFormulas, and Carnival Cruise Line rely on Mobify for new digital innovations. All of these brands and other popular retailers use the Mobify Platform to drive immediate revenue. The end result is a friction-free shopping experience with Mobify. It’s found that the firm can reduce friction up to 43% than the previous generation mobile sites.
A new layer of potentiality
With Mobify, you have the potential to unlock agility. There’s a new layer of separation when you introduce Front-end as a Service. Today, a customer has access to millions of data and information. A rate at which a customer’s expectations and preferences change is very fast. In such a scenario, a retailer requires to focus on new web technology to retain customers and give them an excellent customer experience. When you require a heavy redeploy of a monolithic CMS or ecommerce platform, keeping pace with these fast changes is nearly impossible. With Mobify, you can enable your teams to do frequent UX testing and deployments, and at the same time, bring out a fast and mature organization.
For any business organization, providing the best customer experience is of utmost importance, not just for today, but for the future as well. Mobify believes that a “Front-end as a Service will future-proof your customer experience investments.” This is achievable by disengaging the backend from the front-end. The advantage here is that when the time to re-platform comes, it’ll not affect the customer-facing experience. When large websites need to redesign every couple of years, a continuous iteration and quick adoption of the latest web tech is possible. You don’t need to start over right from the scratch!
There are a strong set of values that Mobify follows. They are the company’s success mantra! Let’s take a look at it:
At Mobify, the customer is always the first priority. “We know our customer and always act in their best interest,” Mobify notes. Here, the customer means everyone- the end-user, a customer, a partner, or a Mobifyer.
Mobify is quite synonymous with ‘being exceptional.’ Whether its work, development, communication or even among the people at the workplace- Mobify is exceptional and strives for excellence and quality in everything that’s done here.
One of the best features of Mobify is that the company will go to ends to find creative and innovative solutions. Plus, when it comes to taking risks, Mobify isn’t afraid to do so. Mobify says: “We own the challenge, the solution, the feedback, the decision, and the outcome.”
The Mobify environment
Behind these innovative solutions is a team of hardworking and inspiring team. And to keep the spirits high, Mobify takes care of its people. When it comes to their career, Mobify is committed to encouraging its people to bring out their best and reach new heights in their personal and career growth. Employees are welcome to take advantage of in-house executive coaching and leadership sessions. They can even learn more with the Education Benefit.
Mobify believes that wellness of mind and body are important for the overall growth of individuals as well as the company. Whether its dental or healthcare plans, Mobify has got its people covered with comprehensive employee benefits. That’s not all. There are weekly kettlebell, yoga, and meditation sessions to keep you in tip-top physical and mental shape.
This bubbly and thriving environment is bright, open, and has easy and accessible workstations- including hammocks, couches, and standing tables. You’ll feel like home at Mobify with a well-stocked kitchen and pleasant outdoor spaces.
Leading the Future
Igor Faletski, Co-Founder and CEO
As CEO and co-founder, Igor has successfully scaled Mobify from three people working in a downtown Vancouver apartment to the global leader in mobile commerce and engagement solutions for retailers. With a strong background in computer science and software engineering, Igor is a passionate spokesperson for the future of mobile and its positive impact on society. He is frequently quoted in media outlets such as Forbes, Harvard Business Review, Mashable, and VentureBeat. In his spare time, Igor trains as an open water swimmer aspiring to one day cross English Bay from West Vancouver to Kitsilano.
“We know our customer and always act in their best interest - whether that is our customer, the end user, a partner, or a Mobifyer.”
“We own the challenge, the solution, the feedback, the decision, and the outcome.”