Innovation Excellence Awards 2022
Cio Bulletin
As our world has become increasingly mobile-oriented, the role of the mobile advertising agencies has expanded. Doing it yourself in the world of mobile is a non-starter. The landscape is too dynamic, and deep expertise is required in a number of very different fields. Before design and marketing strategies are in place, all businesses must decide whether they want to implement a mobile-first approach. This is a critical decision that will affect virtually every step of your company’s overall strategy. Your product’s UI and UX design will depend on your device priority, just as your marketing spend will be shaped by being mobile-centric.
Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. The company likes solving the clients’ tough digital challenges and firmly believes that creative thinking, advanced technology, and data, are the main drivers of success at scale. Moburst is on a mission is to innovate creative solutions that connect brands with highly targeted audiences that convert into loyal users. Hundreds of companies, from startups to global brands, such as Google, Discovery, Uber, Samsung, Dropbox, and Reddit have leveraged their services to enhance their products and maximize their KPIs.
Crafting Outstanding Digital Experiences with Creative Solutions
Mobile Strategy: Moburst empowers companies to take on different challenges on a daily basis, keeping up with the dynamic nature of the ever evolving world of mobile. Through building a strong mobile customer journey, the company will help you master the toughest challenge of all - understanding your audience. They will tailor a unique mobile strategy fit for your brand, be it through an app, a responsive website, mobile campaigns, app consulting, partnerships, new monetization models, and more. Maximize your paid media spending efficiency with iOS 15, and your ability to create up to 35 App Store product pages. Drive specific audience segments on different channels to more relevant messaging, screenshots, and preview videos. Give users search results tailored exactly to what they’re looking for, and generate higher conversion rates.
Product Consulting: Moburst’s team of product experts use their vast knowledge of user behavior and psychology to help you navigate the process, refine your product and maximize your resources. Together they create a seamless engagement process to boost your mobile user experience. It includes: marketing strategy, past data analysis, competitor research, industry benchmarks and budget control. The company unleashes your app’s core functionality, define your KPIs and understand your users and their engagement with your app.
App Store Optimization: Mobile users are constantly looking for new apps and with over three million to choose from, App Store Optimization (ASO) has become more important than ever. Moburst has used its vast experience and understanding of both app stores to formulate a unique method for boosting app discoverability. Their first-in-class technology and dedicated experts are here to get your app to the top Take advantage of the new ASO opportunities in iOS 15 and increase your app’s organic downloads. Now experiment with up to four sets of App Store page variants and dramatically improve your conversion rates. Optimize for keyword rankings, icons, screenshot galleries, and preview videos, with more creative and testing flexibility than ever before.
Design & Development: Receive development and design expertise that will take your business to a whole new level. The company’s mastery of both art and data helps to get you noticed and remembered. Their site building expertise helps you determine your company’s goals, and delivers custom solutions that make your vision a reality. They harness the power of custom code and intelligent development strategies to streamline your backend for a smooth and optimal UX.
Influencer Marketing: The experts find the right influencers for your campaign, analyzing their followers’ base, and only engage with the influencers who have the highest true engagement rates. With experience managing tens of thousands of campaigns, Moburst specializes in getting your message to the right people, in the right place, at the right time. The familiarity with all FTC rules and guidelines ensures your campaign ends up on the right radars, while making certain it stays clear of the wrong ones.
Gilad Bechar |Founder & CEO
Gilad is in charge of getting things done, as long as there’s chocolate within reach. At the helm, he is responsible for leading the development and execution of Moburst’s long term strategy and all executive management matters affecting the company. An entrepreneur at heart, he holds a wide range of experience in the field of mobile marketing and products—a reason why he is frequently asked to serve as a mentor to rising startups at Tel-Aviv University, The Microsoft Accelerator, The Technion, Unit 8200 and for strategic Moburst clients. Prior to Moburst, Gilad has held executive positions at prominent mobile companies, including: CEO and Partner at Mobilano, an Israeli mobile ad network, CMO for Callapp, a TechCrunch Disrupt Finalist startup that was chosen as one of the six most promising mobile startups worldwide, Vice President of Media at OnTheMob, an Israeli mobile agency, and Mobile Marketing and New-Media Academic Director at Tel-Aviv University.