CIO Bulletin

NetReputation.com provides high-class online reputation management services for individuals and businesses

In a world where the first thing disgruntled employees, irate customers, or people with political agendas do is flood the web with negative reviews, online reputation management (or ORM) has become more important than ever. Every business ought to pay more attention to it since the best way to connect with your main audience in this digital age is by building a trustworthy brand presence online.

NetReputation.com is a high-growth technology company that provides high-class online reputation management services for individuals and businesses.

In conversation with Adam Petrilli, Founder and CEO of NetReputation.com

Q. What makes NetReputation relevant in today’s times? Could you give us some context?

My experience as a business owner inspired NetReputation. I was running a growing business that was performing well with customers. But despite our glowing testimonials, we found ourselves constantly battling a few bad items on the web. These items were outshining the extensive positive feedback we had online. And no matter how much time and effort we threw at it, we were struggling to overcome their impact. But beyond monitoring and black-hat fixes there was nothing to deliver the fix we needed. I realized I was not alone and that many people and businesses were facing those issues. Now those issues are more pervasive and common than ever before. NetReputation is relevant because that experience led us to create the processes and technologies essential to online reputation management that are having a huge impact on people’s lives, careers, relationships and businesses.

Q. How do you help people and businesses take control of their online reputation?

Managing lousy search results, news stories, and fake reviews can be a demanding, time-consuming job, and when you’re running a business, it can be a real strain on your patience and bottom line. NetReputation has the processes and technologies to help businesses and professionals protect online brand integrity without dedicating time and resources elsewhere. Our proprietary reputation repair and maintenance solutions deliver results. They provide the peace of mind entrepreneurs, executives, and brands need to focus on the future.

Q. Could you tell us in brief about you Reputation Management process?

NetReputation.com's success is built on a proven, proprietary process of in-depth analysis, comprehensive program development, keyword and content creation, multiplatform publication and technology use, and ongoing management customized to each client's needs. The process includes content removal and suppression, review and social media management, search engine optimization, and other digital and traditional marketing communications tactics.

Q. What is the importance content removal from the internet? How do you help with this?

My experience taught me negative information online often outweighs positive information, and even when there is plenty of positive information, negatives stand out. We provide the opportunity to promote positive information, suppress negative information and restore reputations on an ongoing, long-term basis. Negative information online must be balanced with positive information on a consistent basis. At NetReputation, we have the processes, technologies, and expertise to ensure the best results in promoting positive information online. We provide companies with an expert digital reputation resource that delivers results, levels the digital playing field, and restores their competitive edge.

Q. How do you protect your client's privacy online?

NetReputation.com's success across numerous industries is built on a proven, process customized to each client's needs that includes content removal and suppression, review and social media management, search engine optimization, and other digital and traditional marketing communications tactics. At NetReputation, our goal isn’t just to remove harmful content and leave things as is. We build robust solutions that protect brands for months and even years.

Q. Do your solutions cater to all industries?

There are very few -- if any -- industries we would not be able to help with their online reputation. We work with clients in diverse industries including legal, construction, automotive, VIP individual, real estate, medical and cryptocurrency among many others. Because we are a results-driven firm, we provide clients in numerous industries a genuine opportunity at achieving online success and deliver complete solutions that empower a better reputation and higher visibility over the long term.

Q. What defines the work culture at NetReputation?

We have a great team, and it’s our people that have powered our recent growth and success as a world-class ORM organization. There’s a real sense of employee buy-in here, which has consistently generated outstanding results for our clients. What sets us apart is our relentless commitment to innovation. Constantly improving processes and finding faster, more efficient ways to deliver exceptional outcomes is what keeps this company moving forward. I believe it’s also the driving force behind our excellent customer satisfaction rates. Our commitment to research and development is unparalleled in our space. We’ve had so many clients come to us after hitting a dead end with other ORM firms. Our team is constantly exploring new options, so we’re able to find solutions our competitors often miss. Innovation is in the NetReputation DNA. It shapes our approach, processes, technologies, and, ultimately, our ability to deliver on our promises. We are also a results-driven firm, and we don’t rest until we have the tools and processes to improve results and provide the client a genuine opportunity to achieve online success. We deliver complete solutions that empower a better reputation and higher visibility over the long term. At NetReputation, our goal isn’t just to remove harmful content and leave things as is. We build robust solutions that protect brands and compelling online connections for months and even years.

Q. How was your experience working through the pandemic? Could you tell us about it?

The pandemic changed our lives and our economy in profound and long-lasting ways. It further entrenched the internet as an essential tool for daily lives and businesses and made online reputation information more important than ever before. Our team adapted admirably, and our team members based in Florida made the transition to work from home without problems and those members of our team who were working on a remote basis were already set up for the new paradigm. That adaptability allowed us to continue to serve our clients increased reputation management needs without interruption and work closely with them through the challenges we faced.

Q. What is the company's vision for the next five years?

We will continue our leadership in ORM and technology that serves our clients without fear of innovation and finding new solutions. We have a relentless commitment to innovation and to . Constantly improving processes and finding faster, more efficient ways to deliver exceptional outcomes so our ability to provide ORM solutions that are both effective and long-lasting is going to improve. We will also continue to find solutions our competitors often miss. Innovation is in the NetReputation DNA. It shapes our approach, processes, technologies, and, ultimately, our ability to deliver on our promises.

Brief about Adam Petrilli

Adam Petrilli is the Founder and CEO of NetReputation.com, which he built from the ground up starting in 2015. Petrilli is known for his results-driven leadership style and building innovative digital strategies that empower individual and business success on the web. After several years in technology entrepreneurship, Adam founded NetReputation.com in 2015 an award-winning pioneer and leader in Online Reputation Management (ORM). NetReputation.com delivers customized strategies and customer-centric support that builds brands, supports sales and enhances reputations.