With over two decades in Digital Marketing, George Roletter, CEO of New Media Roots, is spearheading the company with a positive outlook and achieving business expansion

New Media Roots is cognizant of the overwhelming nature of the digital marketing landscape for business owners. Annually, there are emerging opportunities and increasing complexity that necessitate evaluation by business owners. The incessant solicitations from marketing companies exacerbate this situation, leading most local business owners to either take on marketing tasks themselves or, regrettably, invest their hard-earned money with limited results. For a local business owner, establishing trust is a formidable challenge. New Media Roots operates as a results-driven digital marketing company offering services such as an SEO Check-up, The SEO Recipe all-inclusive package, and SEO Training.

In their capacity as business owners, they empathize with the difficulties of initiating, expanding, and efficiently managing a company in the intricate and highly competitive digital landscape of today. The creation of New Media Roots was motivated by a desire to alleviate some of these burdens and, more specifically, to assist businesses in acquiring new customers who utilize digital platforms and devices to discover local products and services.

SEO Check-Up

When a website is not producing new customer leads consistently then it is basically a brochure in a store in the middle of nowhere. Meaning, if a new potential customer or current customer must know of your business name and URL to find you, then it is an ongoing cost with little value. Yes, it is important to provide a positive image and information about your business on the website. However, the website can be considered a vehicle that can deliver new customer leads every single day. If your website is not delivering new customer leads consistently, then an SEO Check-up is a great place to start. The goal of the SEO Check-up is to help a business simply understand the search optimization value of their website today, aspects of optimization to execute for improved lead generation, identification of geographic opportunities at scale, a prioritization of the most important work, and new opportunities to accelerate the businesses’ growth. Basically, after the SEO Check-Up, the business is in the know.

The SEO check-up includes an overview of SEO optimization, an analysis of your business website, a geographic review of your service and customer area, a keyword analysis for targeting purposes and recommendations on how to fix your website and gain higher search ranking. You will have everything you need to ensure your website generates leads. You and your team can do the work, or you can contract New Media Roots to execute the search optimization recommendations for you. Let us get a closer look at each element included in the SEO Check-Up. With all the information provided in the SEO Check-Up, a business may be overwhelmed. This may make it difficult to know what to do first or what to make a lower priority. It would be best that a business executes all the identified optimization aspects. If this is possible, that business will see the most benefit from their work. Not all businesses have this luxury and can only do some of the work over a longer period.

The SEO Check-Up recommendation for improvement and opportunities is intended to help companies who are not able to execute all the optimization aspects in one effort. New Media Roots will provide priorities for all the optimization aspects so a business can execute over time. With this approach, the execution may be more cost effective. The results will also mirror this approach and improve over a longer time horizon. New Media Roots SEO Check-up will specifically identify optimization issues and outline how to fix them.

The SEO Recipe

A master SEO service is required to get consistent leads from your business website. The SEO Recipe is a master SEO service. Search engine optimization could be one of the most abused service Industries ever. Do they have your attention now? Seriously though, why would New Media Roots make this statement? The reason is SEO is one part art and one part science. The art part is the style and strategy of an SEO recipe. This is very subjective and requires a lot of experience to master. The tactics New Media Roots execute are the science.

From the user’s perspective, it is simply acting like a user and searching Google and Bing. They want to see how the business’ website appears for many different search terms. User perspective includes search for the business’ name, searching for the business’ products or services and competitive analysis. Searching the business’ products and services with local geographic keywords is also included in The SEO Recipe.

The SEO Recipe code and content development is the removal or addition of code and content to ensure fast loading pages and rich, unique content pages. Using tools and other methods, a website loading speed can be dramatically improved. Utilizing writers and content aggregation tactics, content will be created and published to enable strong authority of subject matter. New Media Roots do not ignore these two important items. The SEO Recipe uses over a decade of experience and a proprietary formula to ensure high rankings and consistent lead generation.

George Roletter | President & CEO

George Roletter has spent over 20 years creating, developing and optimizing businesses relying heavily on digital marketing strategies and tactics. George is an entrepreneurial leader in-tune with his passion, committed to optimism, a strategic risk taker, and can deliver business growth. As an owner of businesses himself, George has deep empathy for business owners and the challenges of cash-flow, market competitiveness and sustained growth.

Prior to founding New Media Roots Inc., George was Vice President, Digital Products and Services at Equator, an Altisource business unit. George led the Real Estate Agent business as well as leading strategy, product and marketing development of Equator’s consumer home search website. Prior to this, George was Vice President, Product Marketing for Surfline.com and led all marketing, customer service and premium subscription products. Prior to Surfline, as Vice President, Website Operations, George ran product development, user interface, content, media and marketing for Autobytel.com. Before Autobytel, George was the Executive Director, Website Products for America Online (AOL) after earning his degree from Michigan State University.