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30 Leading Companies of the Year 2021

Palmara Health uses research-driven formulas and science-based ingredients

Palmara Health uses research-driven formulas and science-based ingredients

Personal health and wellness has never been more important. According to the Nutrition Business Journal (NBJ), supplement sales increased by 14.5% in 2020 from the prior year hitting a record $55.75 billion. This accelerated growth highlights consumer interest in the natural products space, with individuals seeking out quality and trustworthy products. We introduce you to Palmara Health, formerly known as Natural Cure Labs LLC.

Palmara Health is a leader in research-driven supplements. Every ingredient, formula, and blend has been thoughtfully curated and checked by the firm’s dedicated team of professionals. Palmara Health products are formulated, blended, and bottled in the USA using the finest ingredients. Materials are laboratory tested for purity and screened for contaminants. Formulas are free from artificial fillers, common allergens, gluten, or animal products. All capsules are manufactured in GMP compliant facilities which meet the highest quality standards.

We got an opportunity to talk to Damon Sununtnasuk, CEO, to dive deep into understanding the company

Q. Why did you pick this arena of business? What do you see is lacking in the industry and how are you filling the gap?

Immune health is a critical and highly personal space – whose significance has only grown in recent years. When seeking out natural products, it was clear that the industry was challenged by inferior ingredients, synthetic additives, and a lack of research. In 2015, Natural Cure Labs LLC (now operating under the brand Palmara Health) set out to change the industry for good. 

Palmara Health is on a mission to support estimated 58 million adults who suffer from “medication insecurity” with high quality natural supplements focused on immune support. Our research-driven products are expertly formulated to support and maintain immune health through clean-label and naturally derived ingredients.

Q. What important role is your dedicated team playing in providing the best service?

We partner with practitioners and community leaders to help educate the public about the importance of personal health choices. We empower our team to support individuals and communities with education, product, and coaching services to help support these personal wellness goals. Our intent is never to push a “hard sell”, but instead to enable individuals with information to make educated health choices. 

Q. Tell about your obsession with the quality of the product.

Quality is in our DNA – and is one of our core values. Our products begin with the finest ingredients, sourced from US providers whenever possible and are always vegan, non-GMO, and gluten free. Each formula is supported by a dossier of research assembled by one of our medical or industry experts, and blended in the USA in a certified GMP manufacturing facility. All products are sent to ISO17025 accredited laboratories for extensive testing to ensure customers are getting a quality product which is safe. Furthermore, all literature – from product labels to supporting literature – is audited by our team of compliance professionals. We operate with the highest quality standards which is reflected in our incredibly loyal customer base.

Q. How does your company contribute to your customers’ success?

We primarily focus on enabling customers to make educated decisions about their personal wellness goals. Our staff of medical and industry professionals research, curate, assemble, and produce science-based articles about every ingredient and formula. We strive to help individuals understand and appreciate the science behind the capsule before putting anything into their body. Transparency and trust govern our customer relationships.

Educate us about your award-winning supplements.

Palmara Health supplements are manufactured under three guiding principles which manifest themselves in every product, service, and experience we offer. These principles are quality, safety, and trust. As explained in an earlier response, our commitment to quality and safety is unwavering as exemplified in the painstaking sourcing, manufacturing, and testing protocols we have in place. In turn, this helps us earn and maintain the trust of our clients, many of which have been with the company since its inception in 2015.

These principles have materialized in the form of significant industry recognition, including “Company of the Year” by the American Business Awards, “Best Natural Products Manufacturer” by KHM Media Group, and “Health & Wellness Nutrition Manufacturer of the Year” by Corporate LiveWire in 2021 alone.

Enlighten us about your dedication to research before manufacturing a product.

Every formula begins with research. Our team of medical and industry professionals assemble a dossier of human clinical studies which support each ingredient that goes into our award-winning formulas. These formulas must pass strict academic, quality, and testing checks before being approved for one of our proprietary blends. Instead of chasing industry trends or pursuing the latest health fad, we let science guide our investments and allow the results to speak for themselves.

Q. You not only focus on human supplements but also on animal dietary supplements, talk something about it.

According to industry data from PetPoint, pet adoptions were up 27% in 2020, with millions of families welcoming new dogs into their homes. Recognizing this, we extended our research and manufacturing expertise to introduce a new line of supplements made exclusively for pets. Operating under the brand VitaTials, our premium pet nutrition offers the same quality, safety, and trust you expect from our supplement range but for your new furry companions.

Q. Do you have any future business plans? If yes, kindly brief us about it.

Natural Cure Labs LLC (and in turn Palmara Health and VitaTails brands) will continue to champion the compliant, transparent, and trustworthy manufacturing of natural products. We aim to extend our award-winning portfolio to include additional markets and channels to provide immune support-focused products to as many people (and pets) as possible.

Greet the luminary

Damon Sununtnasuk serves as the Chief Executive Officer of Natural Cure Labs LLC, operating as Palmara Health and VitaTails brand supplements. He has an internationally decorated career in health, technology, and entrepreneurial leadership and his work and travel has taken him to more than 70 countries across six continents. He is the founder and president of multiple award-winning companies, including an industry-recognized strategy consulting firm with a global client base.

Damon earned his Bachelor of Science in Business Administration (Magna Cum Laude) from the University of Florida and his Master of Business Administration (First-Class Honors) from the University of Cambridge, England.

“Palmara Health products are formulated, blended, and bottled in the USA using the finest ingredients.”


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