Pickaxe: Delivering custom designed solutions for a business without the fluff

Today people want a one-stop solution to all problems, thus companies like Pickaxe emerge. From strategy to execution, they help clients to solve their most difficult challenges, deliver best-in-class data warehouses, analytics and automation, launch amazing new products, and radically improve martech stacks to optimize every dollar spent. Pickaxe brings a deep understanding of business and technology, with a team that helps bring focus and clarity to clients’ problems and opportunities. A pickaxe is a diverse group of makers, strategists, developers, data scientists, designers, and more. It is a modern, boutique consultancy built for a data-driven and fast-moving world.

Q. What makes Pickaxe the best company to work with?

According to Pickaxe, building trust with customers is critical to success. Their words and tools are accurate. They care about their customer's success and are dedicated to making their business, work, and lives better. They believe in delivering useful solutions. They focus on delivering truly functional results.

Pickaxe’s experienced team can help to drive results, build new technologies, launch new products, and improve legacy systems. They help companies implement the world’s best martech stacks. Their Marketing Systems Optimization practice includes everything from improving attribution to fixing data silos, and from aligning KPIs to resolving reporting conflicts from ad networks. They can help the customers to improve how to acquire and retain customers, how one can engage them through omni-channel messaging, and how to learn and grow. They can help to make sure that the customers’ data and martech systems are optimized, attribution is handled properly, and their approach to measurement and media mix is benchmarked against best-in-class marketing and data system design. Pickaxe help companies solve their biggest data challenges, and find new opportunities to grow through data science, econometrics, statistical analysis, and more. Their team has the technical knowledge to do the job, from querying languages to how to setup processes and workflows in a warehouse and how to create visualizations for the data.

The pickaxe is also the creator of the Pickaxe Insights Platform - the leading codeless data platform powered by AI. Automated analysis, insights, anomaly detection, and predictions, all in one easy-to-use platform that will speed up every aspect of a business. From enriching data in a data warehouse to generating beautiful dashboards that company execs will love, Pickaxe's Insights Platform will help to leave spreadsheets and complicated markup languages behind forever. Core Services we provide: Program Management, Product Strategy, Product Launches, MarTech Optimization, Media Mix Modeling Data Systems Audits, Management Consulting, Strategy Consulting, Marketing & Data Automation Data Science on Demand Data Analysis Data Engineering, and Architecture.

Pickaxe helps companies to solve their biggest data challenges, and find new opportunities to grow through data science, econometrics, statistical analysis, and more. This company has a unique understanding of key business problems, from marketing to product analytics, from audience segmentation to content investment. A company needs more than just big data, it need more than just math, it needs a team that understands how to drive results. Whether a company need to expand their data capabilities, develop custom ML models, or analyze big sets of data, Pickaxe approach every question with a strong business background and focus on context and outcomes. There isn't a single approach that works for every problem, so Pickaxe, collaborate with the client to deploy and run custom models for their specific business challenges. Pickaxe can help their clients to predict even the most complicated relationships in their data, including understanding what granularities can be predicted, how far into the future, with what level of accuracy, and based on which inputs. Their business focus helps them to ensure that data is cleansed, joined, and processed in ways that make an impact on the business. Pickaxe makes sure that the company's internal knowledge and metadata is baked into their models. For them it does not matter the data source, they can help their client to access data in a way that makes it immediately actionable, and available in all the places it is needed. They are more than just data engineers. This company knows how to ensure the data their client need is structured, prepped, and delivered just how they need it, when they need it, and where they need it. Thus, they can help to find the big answers hidden in customers’ data, and tell the future. Pickaxe can help to expand data capabilities, develop custom ML models, and analyze big sets of data. Their advanced machine learning approach includes combining clients’ first-party data with all of their paid media performance so they can get the most accurate picture of ROAS and CPA and create the optimal budget.

The pickaxe is the operator, P&L owner, and maker. They know that every problem requires a solution that understands every business. They help companies build for the future. Their strategy practice includes everything from identifying market opportunities to road mapping for the future, from building a vision that the whole company can get behind to building the needed organization. Pickaxe automatically keeps track of all of the changes in data, and always shows the user extra context so they know exactly what's happening with their business. Pickaxe Insights already have been trained with the business sense to know what's important to the client’s business from day one. Pickaxe generates predictions on every single metric and they're always available at users’ fingertips.

With the help of Pickaxe, marketing and business teams don't need to have special skills just to ask questions and get answers. All of your data is converted to an easy-to-query, friendly schema that everyone on your team will understand. No SQL, no coding, and no markup are required to get the data one needs. Pickaxe’s query tool automatically pulls the right data from the right source for the right context. Pickaxe created a model that benchmarks how marketing campaigns ramp up from the first initial hours through the first few days of every new campaign, and also measures how Channel, Network, Audience type, and budget allocation impact performance of the campaign. With minimal signals they use those benchmarks to predict and compare how well a new campaign performs, giving their customers the fastest way to determine how well every dollar is working towards their goals. Pickaxe helps their clients to shorten the learning phase and launch successful campaigns quickly with the greatest impact. And most importantly, their models aren’t limited by the size of the marketing budget, it works on small budget campaigns as well as large!

Meet the Leader

Joshua Dern is the CEO and Co-founder of Pickaxe. He has over 20+ years of leading digital strategy, content, and transformation in emerging technologies at leading major media corporations and building startups, Joshua loves figuring out the hard stuff. Formerly he was SVP/GM Social Media @Viacom Media Networks/MTVN, CPO @Bedrocket Media Ventures, award-winning product head @Huge for HBO GO, TMN, and more, and former VP Digital @Atlantic Records / WMG.

Joshua lives in the intersection of design, content, technology, and strategy, and he's proud to have overseen so many products that people love and use every day. In his off time you can find him skateboarding, mountain biking, making silly movies, and otherwise spending time with his dog Shmee, and his wife and son.