Postlight Brings Strategy, Design, and Engineering to Deliver Platforms and Experiences That Drive Digital Transformation

Building web and mobile products is risky. Fewer than one-third of software projects ship on time. But Postlight is proven, with deep expertise building and shipping digital prototypes, platforms, and products. They have done it again and again for clients like Time Inc., VICE Media, Goldman Sachs, Insight Catastrophe Group, and many others.

Postlight has built prototypes to prove out ideas—then build large, scalable digital platforms that support simple, elegant consumer products. There’s no magical, one-size-fits-all process. The company deploys small teams of smart people—product managers, engineers, and designers—who think hard, work fast, and tell the truth. That’s it.

Founded in 2015, Postlight's partners are experienced entrepreneurs and thought leaders. The company's leadership team speaks plainly about what it takes to build great digital products, and guides the creation of platforms that change the industry.

Power Your Platform with Scalable Parts

Modern businesses run on robust digital platforms, servicing millions (or hundreds of millions) of users — and billions of transactions per day. Postlight architects platforms for scale. They built API-first platforms to meet complicated business and data challenges for its clients. They often deliver both REST and GraphQL-based APIs, which in turn power desktop and mobile clients. Postlight never loses track of the end user.

• API Design: Postlight sees an API as a product that serves developers — a growth-enabling tool that makes it possible to build better products quickly. The company also makes maximum use of off-the-shelf solutions. The Postlight team has deep expertise at orchestrating multiple APIs into a single unified platform: whether Salesforce, WordPress, or Auth0.
• Application Infrastructure: Modern client applications in large organizations keep growing more and more complex over time, as new frameworks and approaches are layered on top of what came before. Postlight helps you cut through the complexity to build simple applications that work hand-in-hand with the APIs that power them. The result is an amazing and vastly simplified user experience.
• Cloud Architecture and DevOps: Modern applications live in the cloud and increasingly use smart, containerized, and “serverless” architectures that are optimized for fast deployment speed and lower operating expenses. We expertly build on and deploy to a variety of cloud platforms. This is true when we create an app with a one-size-fits-all platform like Google Firebase, and also when we deploy massive, scalable and custom APIs across many AWS services for millions of users.
• Data Science: Once you measure something, you can understand it. Postlight applies this simple principle to its product strategy and product development work daily. The company instruments applications and APIs to gather as much data as possible, and makes that data accessible and visible to all end users. Postlight can expertly integrate mobile and desktop experiences with analytics platforms like Google analytics or Omniture.

Product Strategy

A digital product is greater than the sum of its parts. At Postlight, product management and strategy lead teams and guide decisions. Postlight works with its clients to understand goals around delivery, growth, and revenue. In partnership, Postlight defines the product strategy that will meet needs, and then some.

Postlight delicately balances high-quality engineering, world-class design, and a relentless focus on scope management and speed. As a result, Postlight is known for delivering great platforms and products, on time and on budget, and ready for the marketplace.

Competitor Analysis and User Research: Understanding the user is the first step in developing a product roadmap. Postlight works with its stakeholders to understand their goals and share in their knowledge of customers. They study market research and review analytics from current products and web platforms.

For competitive analysis, Postlight looks closely at competitors’ paths now and over time. How do they see and serve their customers? Where are they heading? Then the company conducts direct user research and often define personas. Finally, Postlight presents its findings to leadership, to build a shared understanding of exactly who their software targets and serves.

Requirements Analysis: Requirements analysis no longer means picking a set of technologies and hoping for the best. As platforms have grown, so have third-party integrations, which allow you to extract the most value from software.

A modern application will work across an organization, providing users with the expected experience, but also link to analytics platforms, marketing automation, logistics and ERP, or CRM systems. Postlighht helps you understand the entire system, and guarantee that the software they deliver proactively serves each stakeholder group and its needs.

Product Architecture: Defining a product’s architecture requires tremendous insight into user behavior, technology platforms, user experience, and front-end design. Postlight's product managers are unique in their capacity to understand a product from the foundational code to the end-user experience, from JavaScript frameworks to font choice.

Critically, Postlight understands where friction can enter a platform: for example, what if marketing automation software or a Salesforce integration slows down the mobile app experience? What if a website’s lack of efficient caching means that a critical global market is underserved? They are experts in defining the optimal product architecture for digital platform and product development.

Product Management: Product management drives Postlight's software effort. The company's product managers are your point for any overarching questions or feedback. They are also responsible for making sure the teams are in sync and that commitments are met.

For product management, documentation is communication. Requirements and specifications are drafted so all teams can rely on them as a source of truth. Product managers will be heavily involved in API and data spec drafting, quality assurance, and user interviews and research.

About the Leader

Gina Trapani, CEO

Gina Trapani is a technology leader who has been building software and companies for two decades. She is best known for founding Lifehacker, the blockbuster tech and productivity blog acquired by Univision in 2016. She led Lifehacker’s editorial team for its first four years, and authored Lifehacker the book (Wiley 2007), which is in its third edition.

"The company's leadership team speaks plainly about what it takes to build great digital products, and guides the creation of platforms that change the industry."