Helping Financial Services Companies Modernize Software Applications: Praxent

The pace of digitalisation in financial services had been accelerating for a number of years now, but the pandemic has sped it up even further. We’ve recently seen the emergence of FinTech as a Service platform (FaaS), a rise in digital-only banks, wider use of biometric security systems and the rise of autonomous finance. Of course, it’s FinTech that’s leading the way when it comes to digital transformation. Finance, by its very nature can be complex to the average layperson. It’s your job to simplify it and to make it as clear as possible. The key is not to overwhelm your users with tasks, and to ensure that they are guided, step-by-step through what they need to do.

Praxent is a fintech design, engineering, and implementation partner. Its award-winning team of expert digital strategists, human-centered designers, and software developers are highly motivated by challenge. Its passion is to look holistically, see clearly, and act continuously to create value with you. Over the past 20 years, the company has successfully delivered over 300 software transformations and helped hundreds of businesses provide a more modern, intuitive digital experience to their customers.

Revolutionary Fintech Design and Implementation Services Leveraged

UI/UX Design: As a leader in financial services, you strive every day to serve all of your “users”—be they employees, brokers, clients, or customers—well. This used to be as simple as offering more or better features than your competitors. Now, innovation-led big-tech brands have changed the rules of the game by offering personalized products that anticipate a user’s every need, which has led to increased customer expectations and new competitive pressure. By providing the same level of experience for your users as the digital platforms where they spend most of their time. In order to do this, you need to be able to intuitively understand your users’ needs, wants, and demands and design an experience that seems like it’s custom-made for them. Whether you’re planning to build new software or rebuild or modernize your existing software, designing a good experience for your users is vital. Praxent UI/UX design agency work with you to conduct research that results in working prototypes, so you know exactly how to design an exceptional experience at every stage of your customer journey.

Design Sprint: The Design Sprint was developed by Jake Knapp in partnership with Google Ventures, which has perfected it with more than 150 companies, including Google, Slack, Uber, Airbnb, Dropbox, McKinsey, and the United Nations, since 2010. Whether you’re planning to build a new digital product, or innovate an existing product and launch to a new market, testing it in front of actual users before you invest in building it, is invaluable. Let Praxent conduct an in-person or remote four day Design Sprint workshop, so you can align around designing, prototyping, and testing your best idea, risk free. The Praxent team designs and builds an interactive prototype based on the chosen solution. Its agile process enables us to turn around a high-fidelity prototype at lightning speed.

Custom Software Development: Your business is literally hinging on this investment. There’s not one department that’s not impacted by the decision to design custom software; therefore, there’s not one department head who’s not highly opinionated about what it should look like, how it should be built, how much it should cost, and how soon it should deliver. The last thing you want to do is hire a rocket scientist, build the rocket, and send it to the moon, only to find out when it crashes that the rocket wasn’t built right. And you never get to the moon. And you still have to pay for the rocket scientist and the rocket. And you still get fired at the end. Praxent is a team you can count on for the life of your custom software development project—from conception to completion to knowledge transfer to post-launch support—and the life of your business.

The Leader Upfront

Tim Hamilton is the Founder and Chief Executive Officer of Praxent. He founded Praxent 19 years ago on the belief that technology has the power to unlock human potential. Over that time he has worked to build a service-minded team of designers and technologists who have delivered over 300 digital innovation projects for clients such as Sysco Foods, NRG, Keller Williams and many more. Tim is actively involved in the strategy and operation of the firm with a passion for perfecting the process of software development and building a world-class culture. With degrees in MIS and Economics from UT Austin, Tim has extensive experience with digital innovation and business management.

“If you have built software applications that no longer meet your customers’ expectations, we can help you modernize them so you can remain relevant against born-digital competitors.”