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Most Innovative Companies 2022

A premier technology distribution company delivering outstanding solutions: TechnoBind

A premier technology distribution company delivering outstanding solutions: TechnoBind

The TechnoBind business model is focused on identifying and partnering with vendors who are focused on plotting the future. This means taking into the market best of breed disruptive technologies based on TechnoBind’s use-case based approach and defining the next-gen IT deployments. This unique approach has taken TechnoBind to the forefront, representing some of the most innovative technologies in India. As we move toward a digital future, cloud computing has now been looked at as something which is here to stay – it is ubiquitous. In terms of scalability, speed, performance, and flexibility, the cloud has a lot to offer both individuals and organizations of all sizes. The pandemic only helped to reinstate the same. Cloud first is becoming a default stance when embarking on new projects and initiatives. And for the Digital Native Businesses, anyways cloud was the only option. Cloud is also the go-to option for customers the technology innovations like AI and ML, helping companies stay ahead of the competition.

Cloud Adoption - Challenges and Opportunities

Deriving optimal benefits from any IT migration to the cloud, be it AWS, Azure, Google, or IBM, with an overarching transformation strategy is not a simple task for any organization to navigate. Typically organizations face multiple challenges in the aspects of cloud evaluation, cloud migration, management, backup, security and access control, automation, and optimization. From the myriad offerings from market giants like Microsoft, Amazon, and Google to smaller niche players, evaluating the best option for one's needs seems easier said than done. A cloud reseller can provide the ultimate guidelines and insights with a bespoke approach on which cloud providers should go as per their needs, purpose, services, commercials, SLAs, and other crucial factors.

These challenges offer us sellers in the IT domain large opportunities. Right from helping customers evaluate which cloud and the associated why’s and how’s to optimizing cloud costs for an evolved cloud customer and thereby helping him get a handle on his monthly bills – there are opportunities galore. Also, many businesses lack strategy, when it comes to rapid or immediate cloud adoption like it happened during the pandemic. It can lead into a cloud sprawl trap, where they lose control over the cloud computing resources, exceeding the control over a planned budget. Smart cloud solution platforms here have the opportunity in automating cloud migration through ML and automation that can help in scaling, applying the most efficient mix of instances and pricing models, and eliminating overprovisioning and waste. Cloud investments are expensive but it will be worse if companies fail to optimize the resources they have invested so much into, or fail to review their ROI on these investments. Cloud automation platforms can help reduce complexities and optimize costs for customers, by providing actionable cloud cost analysis and reporting, and providing optimization plans for maximum resource utilization. Again, with raging cyber-attacks, businesses are in constant fear of cloud security and losing access control to sensitive data. Cloud partners can guide the customers in adopting the best solutions here that can help to govern security operations autonomously, provide real-time, unified visibility into security threats, and vulnerability data, and enable remediation for assured security.

Technobind are very excited about this market opportunity and are working on building a continuum of tools and solutions which will help partners address these challenges for their customers.

Entry Level Storage Solutions

Today, every business aspires to become data-driven and data-empowered. Irrespective of how big or small the organization is, being data-driven is a matter of survival in the new digital economy. Data is at the core of creating & delivering new customer experiences, improving top lines & profitability and innovating continuously. Storing data in the right way is critical as ever, so that it can be accessed and analyzed to drive informed decisions. But are storage requirements of all organizations the same? Certainly not. Storage approach for an SME definitely cannot be same as its large enterprise counterpart. The data storage journey of small and medium businesses starts small and gets complicated as they grow. Most of them start with seemingly simple and straightforward storage needs. A significant number of them do not have an internal IT staff, dedicated budget or the basic infrastructure to start with.

Most of them start by leveraging SaaS-based storage options because their storage needs, at that point, seem quite manageable. But before they can predict, their storage needs start to grow exponentially, making SaaS no more a viable or cost-effective option. That’s when the idea of having an in-house data center emerges. Once again, the data storage requirements seem well under control as they invest on one or two servers and run one or two applications on them. But data is a hard beast to tame! Before an SME could realize that their storage requirements are much bigger than they initially anticipated, they would have added a greater number of servers and applications. They will have already created silos of internal storage causing inefficiencies in cost, performance and scalability. There are several entry-level storage solutions that SMEs can leverage as a more sustainable option—something that allow them to start small and scale as they grow without sacrificing on security or performance. Technobind has over two decades of experience in providing various data-related solutions of enterprises of all sizes and industries. TechnoBind has been addressing the varying storage requirements of SMEs and large enterprises through its partnership with storage vendors who are at the forefront of innovation. Entry-level storage is thus a strong area for Technobind.

Meet the leader behind the success of Technobind

Prashanth GJ, CEO of Technobind is an award winning, innovative Senior Sales & Business management executive with 16 years of progressive leadership experience in different dimensions of IT including Software & Hardware across End Points, Server, Storage, Security and Virtualization domains. Prashanth is well versed in successfully building & turning around businesses, enabling technology & solution sales; through strong techno-commercial skills, collaborative teamwork, relationships with business partners, channels & customers. Prashanth is responsible for creating the unique niche of India’s very first IT Specialist Distributor focused on Data.

“Migrate workloads and applications across infrastructures - to Cloud or a Virtual environment with minimal or no downtime for increased business agility.”


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