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July Edition 2023

Cio Bulletin

StreetLight, transportation analysis platform
Prime Appearance – Elevating Aircraft Excellence and Setting a New Benchmark for State-of-the-Art Detailing and Maintenance Services with Precision and Expertise

Prime Appearance, a distinguished subsidiary of PrimeFlight Aviation Services, stands out as a leader in the aviation detailing industry. With a mission to provide superior aircraft cleaning and maintenance services, Prime Appearance has set a high standard by using aircraft-approved processes and materials. Every service offered is executed to meet the highest expectations of clients, ensuring that both aircraft interiors and exteriors remain in pristine condition. With over 30 years of industry experience, Prime Appearance continues to deliver exceptional quality, helping clients maintain the appearance, performance, and value of their aircraft.

An Expanding Network Built on Expertise

As part of the PrimeFlight Aviation Services network, Prime Appearance benefits from the backing of The Sterling Group and Capitol Meridian Partners. This strong support positions Prime Appearance to grow and evolve alongside the needs of the aviation industry. The company’s leadership team brings over 40 years of combined experience in aviation services, providing a hands-on approach to managing operations and driving success. This extensive network of aviation professionals is committed to growth, innovation, and excellence in the services they provide.

Customized Interior Programs Tailored to Needs

The comfort and cleanliness of an aircraft's interior are paramount for Prime Appearance. The company offers a comprehensive range of interior detailing services tailored to the unique needs of each client. Utilizing only OEM-approved cleaning products and processes, Prime Appearance delivers unmatched performance, ensuring that aircraft interiors are immaculate and inviting.

  • Full-Service Interior Detailing: Provides a meticulous cleaning of the entire aircraft interior, leaving no detail overlooked.
  • Interior Departure Clean: Ideal for quick-turn flights, ensuring that aircraft interiors are refreshed and ready for the next journey.
  • Specialty Leather Restoration: Restores the quality and appearance of leather interiors, breathing new life into worn surfaces.
  • ClearCabin Antimicrobial Services: Offers a long-lasting protective barrier against common bacteria and viruses, promoting passenger safety.
  • Carpet Cleaning & Fabric Protection: Utilizes advanced technology to clean carpets and protect fabrics, ensuring long-lasting cleanliness and durability.

Prime Appearance prides itself on delivering exceptional service that enhances the overall experience for passengers.

Exterior Detailing with Precision

Maintaining the exterior of an aircraft is just as critical as the interior. Prime Appearance provides an extensive range of exterior detailing services designed to protect and enhance the appearance of aircraft. Whether performing hand-wipes on all surfaces or applying protective treatments, the team ensures a spotless finish every time.

  • Dry Washing & Wet Washing Services: From partial wipe-downs to comprehensive exterior washes, Prime Appearance delivers a spotless finish with precision.
  • Brightwork Buff & Polish: Removes minor scratches and oxidation, ensuring the brightwork gleams like new.
  • Paint Protection Treatments: Protects the aircraft’s paint from environmental wear and tear while enhancing its shine.
  • Specialty Restoration Services: Uses proprietary processes to restore various components of the aircraft’s exterior, ensuring it remains in top condition.

Attention to detail sets Prime Appearance apart, ensuring that every aircraft not only functions well but also looks exceptional.

Comprehensive Paint Services for a Superior Finish

Prime Appearance provides OEMs with a range of specialized paint services, delivering superior finishes that offer both aesthetic appeal and corrosion resistance. The team uses the latest materials and technologies to ensure that the painting process is efficient without compromising on quality. Services are available at select locations, with a strong focus on minimizing downtime while providing impeccable results.

  • Exterior Paint Touch-ups & Stripping Services: Ensures that the aircraft’s exterior remains flawless, from touch-ups to complete paint stripping.
  • Marking & Placard Replacements: Replaces old or worn markings, maintaining compliance with aviation regulations and a polished look.
  • Erosion Boot & Tape Installation: Installs protective coatings on critical areas such as the radome, pylon leading edges, and antennas to enhance longevity.

The painting process is streamlined to ensure minimal downtime while achieving an exceptional finish.

Aircraft Cleaning Supplies Designed for Aviation

Through its subsidiary, Aircraft Cleaning Supply, Prime Appearance offers high-quality cleaning supplies tailored specifically for the aviation industry. These products are designed to deliver maximum cleaning power while being environmentally friendly. Whether for leather upholstery, interiors, or exteriors, Aircraft Cleaning Supply provides solutions to keep planes looking their best under any conditions.

The aviation-compliant products are thoroughly tested to ensure they meet the unique needs of the industry while minimizing environmental impact.

PrimeFlight Aviation Services: A Broader Network of Support

As part of the PrimeFlight family, Prime Appearance benefits from a comprehensive aviation service network. While Prime Appearance focuses on the general aviation sector, PrimeFlight Aviation Services offers a wide array of services to air carriers and airports. This includes ground support equipment (GSE) maintenance and facility cleaning, as well as cargo and passenger services.

  • GSE Maintenance Services: Provides motorized and non-motorized GSE services, as well as refurbishment and facility maintenance.
  • Facility Maintenance & Passenger Services: Ensures that terminals, lounges, and other facilities are maintained to a high standard, enhancing the passenger experience.
  • Aircraft Appearance Services: Includes exterior wash and detailing services that extend the life of aircraft paint while brightwork polishing ensures a professional look for fleets.

Being part of PrimeFlight Aviation Services allows Prime Appearance to offer a broader range of support services, from cleaning to GSE maintenance.

A Vision for the Future

Prime Appearance continues to expand its presence in the aviation services industry, driven by a commitment to excellence, innovation, and customer satisfaction. The company’s approach to aircraft detailing goes beyond mere cleaning; it’s about maintaining and enhancing the value of clients’ assets, ensuring that every aircraft serviced meets the highest standards of quality and reliability.

With decades of experience and a passion for precision, Prime Appearance is setting new benchmarks in the art of aircraft detailing, ensuring that every flight reflects excellence.

Charlotte Cheatham | Executive Vice President and COO

Charlotte has held roles including SVP of Operations for Signature Flight Support, and SVP of Marketing and Customer Service for Landmark Aviation. She boasts more than 25 years of leadership, operations, integration, marketing, and customer service experience and earned her BS in Business Administration.

"At Prime Appearance, we don’t just clean aircraft—we elevate their performance and appearance to the highest standards, ensuring every detail reflects excellence."

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