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50 Best Entrepreneurs to Watch in 2022

We bridge the gap between consumer desires and brand innovation: Prosperity Productions

We bridge the gap between consumer desires and brand innovation: Prosperity Productions

Brand reputation management is critical to growing a business. A positive brand reputation builds loyalty and increases customer confidence in your brand and product, ultimately driving sales and bottom-line growth.

In today’s cutthroat competitive environment, brand reputation management has become a bigger priority for companies, especially when online conversations about your brand take place on a 24/7 basis. On social media, online forums, blogs, news sites, search engines and other Internet sources, it’s important for your brand to be prominent and positioned as a knowledgeable, industry-leading resource and solution for your customers.

Our recommendation would be to opt for Prosperity Productions, they get inside the data, going beyond the obvious to help you make informed decisions that connect with consumers, build brand reputation, and boost engagement.

We got into touch with Lori Hamilton, Founder and President to dive deep into the company’s details

Q. Have you ever had someone give you a gift and you think “I know why you THOUGHT that was a good gift.” Versus when someone gives you a gift that is perfect for you and you are overwhelmed with the emotion of having someone who really knows you?

That’s what our company is all about. We help our clients uncover what’s really going on with their customers, what they do that is a gift (or thing of value) to them, and how to wrap it (marketing) so that customers see it as a gift. When you do that work with depth and insights, it creates a sense of prosperity for everyone involved.

When I first started my business, I knew that I loved marketing, communications and strategy.

I also thought that I loved project management. Turns out, I love the collaboration and teamwork of project management, but not the tasks.

Q. Have you always been entrepreneurial?

Funny thing, my great grandfather was a bootlegger, or an entrepreneur as we like to say in the family. My father also started his own medical practice and built a hospital in a poor community that had never had one. I guess you could say being entrepreneurial runs in my blood. At the same time, a great friend and colleague of mine once noted that there are job people and there are entrepreneur people. Once I started my own firm, I felt I had found my way and have loved it ever since.

Q. What would you say are the top three skills needed to be a successful entrepreneur?

As I say to my team “I have 100% of me 100% of the time. It’s a full supply, I don’t need more!” I think that leading a team is not a one-size fits all approach. Three things that I find most helpful are:

  • Listening with your whole self, not just your business self. People are people first and have their job roles second, knowing what people need to be successful goes beyond job skills
  • Being honest. I am not perfect. I don’t have all the answers, and if I try to act like I do, it sets up an environment of perfectionism which not only lowers creativity, but it means I will miss out on the honest feedback from my team that I need as a leader.
  • Have a sense of humor. We are all so very lucky to do what we do. I am very grateful for getting the chance to make a difference in the world by uncovering insights and innovation opportunities. Having a sense of humor reminds me and my team to take ourselves lightly even as we take our work seriously. And it makes work more fun!

  • Brian Grazer, (Ron Howard’s producing partner) found his way in Hollywood despite having a learning disability. How? He listens, he cares, he is clear about what he wants to do and how he wants to do it, but he also focuses on making everyone feel successful.
  • Lin Manuel Miranda. The way he wears success is a true inspiration. He has shared his fame and wealth not only with the many people who helped him create Hamilton (very unusual in theater), he also gives back constantly. From getting a grant to let NYC school children see Hamilton for free to supporting Puerto Rico in its time of crisis. He surrounds himself with people who are just as talented as he is and continues to be humble and grateful.

Q. As a leader, how have your priorities changed from when you first started?

Yes, when I first started, I was just focusing on getting business! I’ve since learned that your success can be your prison because your priorities may or may not be what other people want you to do. Now, I focus on our core strengths and passions, and I’m lucky enough  to work with clients who are not only like-minded but also like-hearted in terms of how they manage their teams.

Q. Knowing what you know now, is there anything you would have done differently when you were first starting out?

I think everyone has to find their own way. If I were talking to my younger self, I would tell her to follow her path and not try so hard to be perfect right off the bat. Learning and growing is a fluid process. Perfectionism is often the enemy of that process.

Q. What do you think is the most memorable moment in your career?

I had allowed myself to get into a super stressed out state to the point where I had adrenal fatigue and mono at the same time. As an entrepreneur, I didn’t feel comfortable sharing this because nobody wants to work with the business owner who isn’t “FINE!” What I learned from this experience was to change my orientation to work – to start with gratitude and to lean into the people who enhance my energy. It forced me to take a long hard look at the difference between what I could “stand” and what I really wanted to stand for.

Q. Will Prosperity Productions be expanding, bringing on any new services that we should be aware of?

We are always adding to our mix of techniques. Right now, we’re developing some fast-track approaches to get quick, straightforward answers to complement the deep insights work we do. At the same time, we’re using more digital tools to create the in-person, ethnographic approach we’re known for. Finally, we’re using combining our grounded qualitative research with sophisticated tools such as online communities, MAX/DIFF TURF analysis (which can show clients which combination of messages matter most), and turnaround online quantitative.

Greet the luminary

Lori has worked as a marketing strategist, researcher, and creative consultant for more than 20 years. Her work has generated over $3 billion in incremental business for clients ranging from Fortune 500 companies to startups.

Having worked across a wide range of categories and industries, her clients include Google, ConAgra, Intuit, Rubbermaid, Deloitte Consulting, CitiBank, MetLife, Accenture, Herman Miller, USG, Russell Athletic, Blue Diamond, Johnson Controls, Microsoft, Garanimals, Carter’s/Oshkosh, United Technologies, The Home Depot, Procter & Gamble, Kimberly-Clark, Pfizer, Johnson & Johnson, and Novartis.

Lori holds a B.A. in Linguistics from UCLA and has won 59 awards for creative and marketing excellence, including five Best of Shows and a Clio. She also uses her Juilliard and other professional theatrical training to create customized workshops that generate hundreds of ideas in a matter of hours.

“We go beyond the boundaries of traditional research, combining ethnography, ecosystems and video diaries with more traditional methods such as focus groups and quantitative research.”


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