CIO Bulletin

Rebel Interactive Group: Helping them connect their brands, products, and services to their customers and communities

Rebel Interactive Group is not for those content with the status quo. The company is rebel, after all. But, they are not careless. They rebel with purpose. Informed. Compelling. Precise. A team of brilliant, talented, award-winning subject matter experts that come together for a greater purpose: to inspire and empower clients to realize what they’re capable of.

Together, Rebel x your brand are a force multiplier. Together, the opportunities they define and the approach they craft will be revolutionary. Together, they will leave mark on the future.

YESTERDAY

Rebel Interactive Group was founded on the idea that there is a rebel living inside each of us, just waiting to be awakened.

TODAY

As a full-service digital marketing and advertising agency, Rebel constantly push boundaries, break down silos, and encourage their clients to unleash their inner rebel.

TOMORROW

Marketing is only part of Rebel’s story. They have created an ecosystem of brands that make up the Rebel Realm. They have tapped their strengths and passions to expand into verticals such as SaaS products, apparel, and education. And they’re just getting started.

Benefits of Rebel Interactive Group

At Rebel, they value the team members who make up their Rebellion. Without them, they wouldn’t be able to produce their unforgettable deliverables. Their benefits package provides Rebels with the support they deserve.

Benefits include but aren’t limited to:

Hybrid work model: Rebel always had a flexible, hybrid work model — long before the pandemic began. Rebels enjoy part of the week in their gorgeous office, and part of the week remote.

Commitment to learning: Learn about all facets of digital marketing working with clients in a variety of industries and sizes, coupled with a range of opportunities for professional growth outside your job.

Paid time off and holidays: Rebel has worked hard and you deserve time off. Enjoy PTO and holidays.

Team environment: Rebel’s collaborative work environment encourages employees to learn, grow, and challenge one another to be their best, most creative selves.

Career growth: Rebel is passionate and committed to expanding their industry knowledge through professional development workshops, networking events, and speaking opportunities.

401k plan: Build retirement savings or investment plan with a 401k.

Disability benefits: Rebel offers short- and long-term disability insurance.

Business intelligence & brand insights

Let’s go for a little ride…You should put your seatbelt on Rebel is going to ask some hard questions designed to challenge, educate, and illuminate. What’s in it for you? Actionable, insight-based recommendations that accelerate the growth of your business. And then, Rebel’s Business Intelligence & Brand Insights (BIBI) team co-pilots the creation, activation, and execution of business-model optimizations, market expansion opportunities, and/or advanced branding, marketing & advertising programs.

Search engine optimization

Great websites and content are meaningless if they can’t be found. An impactful search engine optimization (SEO) strategy isn’t just about search engines; it’s about understanding how people think and what drives their searches. Rebel considers SEO in the context of complete visibility. They look at the big picture to not only increase website traffic but also increase the quality of your content. Rebel’s SEO team develops strategies to get your brand in front of consumers, ahead of your competition, every time.

Development & technology

Technology affects every aspect of your business. The right technology choices can propel your business forward, while the wrong ones can stop your growth in its tracks. Rebel’s Development and Technology team looks at your business from both operational and holistic perspectives to develop solutions that work across your organization. Rebel understands that every action can have a long-tail impact and work to ensure that your technology results in fluid interaction for your team, your customers, and your vendors. Rebel’s strategic approach to technology selection, development, and implementation ultimately results in speeding your decisions, actions, and results.

Social media marketing

Social media gives you—and everyone else—a powerful megaphone. If you’re going to make an impact and truly stand out in a crowded space, look for a marketing partner who not only knows social media but also stays ahead of the curve to keep redefining and reimagining what’s possible. Rebel’s social media experts work alongside you to curate strategies that will make your brand shine in the social feed and leave a lasting impression on your followers.

Paid media advertising

The average consumer is served up to 10,000 advertisements daily. Woof. The digital landscape allows Rebel to serve these messages in a unique fashion, with real purpose. Rebel’s paid media advertising process begins with the consumer; understanding who they are, what they like, and what motivates them. Rebel analyzes data to understand the complex relationships between your target audiences. Using a variety of tools and resources that allows them to develop custom audience targeting and private marketplace deals, Rebel can target your audiences on all of the channels they trust. Armed with this information, Rebel’s team of experts builds strategic advertising solutions and campaigns that deliver meaningful ROI and help increase bid wins in your competitor space.

Video marketing & production services

Video marketing is a powerful tool that has the potential to captivate an audience. But, like any other medium, it requires understanding the audience and the best channel for effective, relevant messaging. Rebel’s production team has the experience to create long- or short-form video to entertain, educate, and inform your customers, regardless of the digital or social platform. That said, like any creative Rebel produces, Rebel’s video content is driven by data; by understanding where your consumers consume content, what drives them to consume, and what they consume. Rebel’s team uses best-in-class video equipment and captures content in their in-house studios — designed to amplify your message through lasting, rebellious, thumb-stopping visual impact.

CRM & marketing automation

When used properly, a customer relationship management (CRM) system can grow your business in the background. CRM strategies keep in touch with your customers and nurture them down the funnel. Rebel’s Marketing Automation team works to understand your needs and create an actionable implementation plan that will fully integrate your CRM with the efforts of your sales team to create a clear picture of where every prospect and customer is in their journey. You get the insights needed to communicate with them when it will have the most impact.

Q. Why is Rebel Interactive Group in demand?

Today, consumers are rarely more than an inch — or a second — away from their devices. Those devices are crowded with brands vying for attention, which means there’s a lot of noise out there (mute button notwithstanding).

With speed and attention span in mind, Rebel plans, implements, and evolves your digital experiences. In doing so, Rebel transforms digital from being a distraction into a powerful driver. Simply put: they improve your customer’s interaction with your company; they help you understand where you are today, figure out where you can be tomorrow, and then help you get there.

Allison Minutillo, President and Owner

President and Owner Allison Minutillo fully embodies Rebel’s core values: passion, curiosity, creativity, positivity, humble confidence and team empowerment.

Allison leads by challenging, motivating and inspiring Rebels to define and execute multi-channel marketing strategies and actionable plans that simplify complexity. How does she pull off that oxymoronic feat? Through her leadership, this has created a positive, problem-solving culture that stresses progress over perfection and reinforces Rebel’s dedication to client success.

In short, she gets stuff done with surgical proficiency and dizzying speed.

And she’s fearless. Throughout her meteoric rise in the company, she’s led Rebel — and its many clients by extension — through uncharted territories with her eye on business results at every step. A crusader of curiosity, Allison is “always in search of the next big thing, the next adventure and the next opportunity to learn something new.”

As busy as she is at the office, she manages her “crew of boys” (her husband and two young sons) at home, and finds time for running and a round of golf whenever possible. “I just can’t sit still,” she says. Which is a good thing for her crew — and for Rebel.

Hear Allison’s take on authentic leadership through Rebel Leadership Podcast. It’s sure to challenge the status quo and trigger your next ah-ha moment.