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Business Excellence Awards 2020

Roofstockmakes investing in single-family rental properties radically simple

Roofstockmakes investing in single-family rental properties radically simple

Roofstock is building the world’s leading real estate investment marketplace. Their mission is to make ownership of investment real estate radically accessible, cost-effective and simple. Roofstock’splatform lets everyone from first-time investors to global asset managers evaluate, purchase and own residential investment properties with confidence from anywhere in the world. Since launch, Roofstock has surpassed $2 billion in transactions and continues to disrupt the industry with its cutting edge technology and innovations. At Roofstock, they are leveling the playing field by combining the smartest people in the business with the power of artificial intelligence and the efficiencies of institutional scale. Roofstock is building a vibrant, proactive and cost-effective marketplace for real estate investing where the transparency of information is only matched by the ease of transaction. It's a new model where everyone can participate, from anywhere, at any time. Because they believe that building wealth through real estate should be nothing short of radically simple.

Clunky, opaque, inefficient… the process of buying and selling investment properties was badly in need of a rethink. Frustrated, Gregor Watson, founder of multiple financial and investment firms and a long-time investor in the real estate space, reached out to Gary Beasley to brainstorm. Gary had invaluable perspectives on technology and deep industry experience at various successful real estate, hospitality and tech companies and leading two companies through IPOs. They soon invited Rich Ford to the conversation. Rich had more than 20 years of M&A and capital raising experience, and was a pioneer in the single-family rental investing space.With their combined experience along with Silicon Valley’s top tech talent and investors, they built a vibrant marketplace where investing in real estate is as easy as investing in stocks.Innovation is a way of life. Roofstock hasbuilt state-of-the-art technology that’s revolutionizing the way real estate is bought and sold alongside a dedicated team that provides unrivaled customer service. From proprietary Neighborhood Ratings and comprehensive property certification, to industry-leading Roofstock Guarantee, Roofstock has enabled anyone to invest with the tools, information and services they need to be successful.

Find the right investment property for you. Here’s how to buy on Roofstock:

  • Use custom filters to tailor your search by list price, desired return, location and more. Sign up for alerts and be one of the first to get notified when a matching property becomes available.
  • Review details and learn more about the property.
  • Making an offer is free. If your offer is accepted, Roofstock charges a marketplace fee equal to 0.5% of the contract price or $500, whichever is higher.Make an offer at full list price and proceed through checkout. This will take a property off the market so no one else can buy it.Make an offer to see if you can get a better price. You’ll be notified when the seller makes a decision.
  • Roofstock’sservice and transaction team guides you through escrow until the place is officially yours.

Meet the leader behind the success of Roofstock

Gary Beasley is the CEO and Co-Founder of Roofstock. He is the driving force behind Roofstock’s goal to power the future of real estate investing. Gary brings a valuable perspective on using technology to disrupt incumbents through his deep industry expertise leading various real estate, hospitality, and tech companies.“Disrupting a historically fragmented segment is no small feat - but well worth doing. Critically challenging the way that things have been done and solving for it are pieces of the puzzle, but staying motivated and constantly thinking of ‘what’s next’ is how you truly succeed.”Gary has a proven track record of starting and launching successful companies, having led two companies through IPOs: ZipRealty as CFO and Starwood Waypoint Residential Trust (now a part of Invitation Homes, the largest single-family rental home REIT in the United States) as co-CEO. In addition, Gary was instrumental in acquiring and integrating more than $800 million of resort properties for KSL Resorts and also served as CEO of Joie De Vivre Hospitality, then the second-largest boutique hotel management company in the United States.Gary was named a 2019 Top 50 Fintech CEO by Financial Technology Report and HousingWire’s 2018 HW Vanguard. He earned his BA in Economics from Northwestern and holds an MBA from Stanford, where he regularly participates as a guest speaker.

“Provides strong, stable cash flows even through economic cycle”


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