SEBPO—Industry-leading professional services for advertising, media & tech

Marketing is a complex field. If you want to get a full grasp of marketing, you’ll need knowledge, expertise, and an understanding of how technology works. If you lack experience, closing the learning gap could prove costly because it could lead to failed campaigns and lost revenue.

Typically, the underlying goal of every company is to make a profit and maximize sales—on that we all can agree. But not all companies have the proper expertise in marketing, communications, SEO, or design to achieve that goal. This is normal, and that’s why more and more companies are choosing to outsource marketing.

SEBPO is one of the best companies to outsource your advertising, media, and technology needs. The company specializes in ad operations, creative services, data solutions, media planning, and quality assurance. SEBPO offers industry expertise and process governance so organizations can scale, innovate, and control costs.

In conversation with Kevin Kochan, CEO of SEBPO

Q. Why is transparency important when you outsource?

Transparency is the key to any successful outsourcing initiative. You cannot manage an outsourcing initiative without complete visibility. Consistent and transparent communication, thorough documentation, and continuous feedback are vital to building successful client partnerships. To ensure quality, consistent results, and timely deliverables, we assign a Client Success Manager (CSM) to each client for the duration of the partnership.

Mistakes are minimal, as SEBPO’s accuracy rate is 99.92%. SEBPO always notifies our clients of errors and our plans to resolve/address the issue. 

SEBPO is also transparent in billing; our structure is simple, with no hidden fees. As industry experts, we understand the need for overtime and extra effort beyond standard business hours on urgent projects.  As a result, any overtime is billed at the standard hourly rate, and we do not inflate pricing for rush requests.

Q. How do you deal with multiple projects successfully?

Highly trained teams and effective planning allow SEBPO to manage multiple projects successfully. Another unique way we handle multiple projects simultaneously is by providing dedicated teams to each of our clients. This ensures zero overlaps between projects or clients. We handle concurrent projects by ensuring our teams are adequately staffed to manage multiple tasks and large work volumes, factoring in holidays and sick leave.

To provide the most effective solution, SEBPO Teams have a minimum team requirement of three members. We’ve found that smaller team sizes do not provide adequate support for multiple priority projects concurrently or the option for time off. When clients are busier during peak season or have a heavier volume or larger projects, SEBPO factors in Bench resources that are dedicated to each team; these resources are fully trained from the outset of the partnership and can step in to accommodate as necessary and then ramp back down after the busy season.

Q. Why is campaign optimization important?

Advertising environments are dynamic and fast-paced; proper optimization ensures campaigns can succeed and meet their desired goals. Campaign optimization is vital to achieving established goals and an essential part of a successful campaign due to the dynamic nature of the advertising trading environment. Without analyzing campaign performance data and making optimizations, a marketer is missing out on cost efficiencies and learnings that will prevent them from developing a well-informed media strategy and reaching a campaign KPI.

Performing real-time analysis of the targeted inventory and competition from other demand sources is critical to making informed decisions and adjustments that maximize the campaign’s ROAS (return on ad spend) and increase customer engagement. SEBPO optimizes a campaign’s lifecycle in conjunction with rigorous pacing reporting.

Q. What does the SEBPO creative services team provide?

SEBPO is a strategic partner to our clients’ creative operations to boost output and improve turnaround times. SEBPO Creative Services Teams provide production and development services, including:

• Creative development
• Creative quality assurance
• Custom, standard, and native digital ad design and development
• Landing page design and development
• Modifications of assets
• Resizing and relabeling
• Static, rich media and DCO builds
• Tailored creative operations tasks and business processes as needed

Q. How are you proving to be the best by reviving a great culture in a company?

As a distributed workforce, we focus on communication and ensuring our employees feel included and involved with the organization. Our Executive Team is approachable and accessible to all employees and works diligently to exemplify team-centric messaging. This leadership style is intentional and fosters a sense of belonging in the workplace that affects employees from the top down. We realize that it can be challenging to stay engaged when teams mostly meet via Zoom. Therefore, we use a variety of ways to show our employees that they are appreciated, whether it’s in-person lunches, surprise swag, electronic gift cards, or giving employees off for Employee Appreciation Day. SEBPO believes in giving back to the communities around us and provides each employee one full business day annually to volunteer at a non-profit organization of their choosing. 

As a culture that expresses gratitude with actions and words, employees feel recognized and actively contribute to making SEBPO’s company culture amazing and unique. 

Q. How do you handle specific company requirements?

SEBPO's methodology integrates into our client's existing workflows, tools, and systems rather than forcing our clients to follow a secondary process to engage with our teams. We position ourselves as an extension of our client’s existing team. We recommend being integrated as any new internal team member would and held to the same high standards.

Providing top-notch outsourced media and marketing services

Kevin Kochan is the CEO of SEBPO. Kevin has grown the company from 22 to 1,500 employees since he started over ten years ago. Before SEBPO, he was a principal at a consulting company, HR at Benefitfocus.com, and Business Development and Sales at Modus, LexisNexis, and Xerox. Kevin is a true believer in the continuous improvement process and anticipatory service.

“We go above and beyond what other vendors are willing to do, and we do that simply because we understand that our client's successes are our successes.”