CIO Bulletin

Delante – Driving more organic traffic and helping clients consequently to increase sales through SEO and performance-based marketing

You’ve probably heard a hundred times that Search Engine Optimization (SEO) is a vital digital marketing tool. But do you really know how SEO works? Even if you have a basic understanding of what it entails, you may still not have a solid grasp on this complex and multifaceted process. SEO is made up of multiple elements, and knowing what they are and how they work is a key to understanding why SEO is so important. In short, SEO is crucial because it makes your website more visible, and that means more traffic and more opportunities to convert prospects into customers. Check out the SEO tools you can use for optimal ranking. It’s also a valuable tool for brand awareness, building relationships with prospects, and positioning yourself as an authoritative and trustworthy expert in your field.

Delante is an international SEO/ SEM Agency based in Poland. It works with companies around the world to make their websites visible online and boost conversion through custom made optimizations both on- and off-site. It all started in 2014 when Delante was founded. For the last seven years, the company has tackled tons of different industries and carried on with strategies for markets in over 20 countries around the world. With that experience, in 2019 they noted 200% company growth and grew from three people team to a strong team with 50 professionals on board! Delante's priority in everything it does is to its clients’ benefit. That’s why it doesn't go for rigid strategies for all. Instead, the company puts themselves in the client’s shoes to understand the business it will be working on and come up with a tailored strategy that will grant the best possible results for the website. Companies that cooperate with Delante are assigned one dedicated SEO specialist to coordinate the project who’s always there to dispel any doubts.

Leveraging Best-in-Class SEO Services

SEO Audit: Regardless of your SEO activity status, an SEO Audit will help you find out what your website needs. Even if you don’t have an SEO strategy yet, the audit document is guaranteed to provide you with precious information. Delante’s SEO Audit will give you a detailed analysis of all the elements on your site. With that, they’re able to detect any errors that limit your site’s potential, assess implemented optimizations and its strengths as well. A good SEO audit approaches a website from different angles giving you a full picture of what can be done to improve its performance. Delante's SEO Audit is always done manually. They are not just a list of problems to solve – each report includes thorough recommendations and conclusions based on obtained data. Also, don’t worry; their reports have a user-friendly layout with clear and illustrative charts. They care deeply about transparency, so you will understand everything that they found out about your site!

SEO Consulting: An SEO consultation means devoting time entirely to you and your website. If you have questions regarding your SEO efforts or you’re not sure how to further optimize your webpage, you can always consult their SEO specialists. They will resolve all your doubts, prepare a strategy, give advice, and suggest how you can leverage SEO in the most effective manner. SEO consultations are for everyone who is responsible for optimizing their own website, or works in an SEO department and want to double-check whether their efforts are bringing the websites closer to the top of the search engine results. Such consultations will also be a good choice for you if you need some support in terms of SEO, but don’t want to sign any contracts with an SEO agency just yet. Whether you’re already working with SEO and aren’t seeing any effects, you simply don’t know how to start, or you’re stuck and need some advice to take your efforts to the next level – you should definitely take advantage of their SEO consultations. You’re the one who decides how exactly Delante can help you. You know your website inside out, its history, and previous SEO-related activities like no other. They, on the other hand, will provide you with the knowledge, experience, and proper tools to take your SEO efforts to the next level. The consultations are held with one of their two specialists, depending on the area of expertise you’re interested in. The format of the consultation will be tailored to your preferences – they can have a call, exchange emails, or talk via Skype or in person, in their office. They will devote this time to analyzing your website carefully and answering all your questions.

SEO Copywriting: Since Google introduced the Panda algorithm update in 2011, high-quality content became one of the central elements of SEO. The search engine’s focus is now placed on the high relevance of what’s included on your website and the value it can bring to the user. While the majority of websites engage with active content creation, not all of them find it effective. It’s because to fully use the potential of written content it needs to be optimized. SEO Copywriting is a direct answer to the search engine’s needs for high-quality texts. Well-written and SEO optimized, packed with information and relevant keyword entries make it easier for Google crawlers to find your website and show it to the decisive users. In Delante they believe in the power of a well-composed content strategy. TheirSEO copywriting service combines SEO knowledge with well-written pieces of different varieties. Each containing relevant long-tail keywords, chosen according to your business focus points, can significantly contribute to better conversion and traffic on the site.

Leadership | Delante

Matt Calik is the Managing Partner of Delante.

Jacek Blaut is the Managing Partner of Delante.