Sitecore deliversa digital experience platform that empowers the world’s smartest brands

One of the many struggles every growing company must face is choosing the best system to manage their business operations. At the beginning, purchasing several independent tools may seem cheaper and more effective than acquiring an entire software solution. As a consequence, a company uses various different applications that do not cooperate with each other at all, which makes it impossible for employees to work effectively and for the company itself to prosper.

Systems integration is crucial for any company to succeed. It ensures seamless data connectivity and reduces proneness to errors, improving both the internal workflow of your organization and the prospects of your company on the market. 

In 1998, five friends – Thomas Albert, Jakob Christensen, Peter Christensen, Ole Thrane, and Michael Seifert – founded Pentia A/S, a systems integration company focused on implementing websites built with Microsoft technologies. Thrane, after developing one website after another, decided to write a script to automate aspects of the process. He didn’t know it then, but he had just written Sitecore’s first code.

While implementing websites, the team began to imagine a better future for digital marketers: What if marketers could deliver meaningful and engaging online brand experiences without leaning on developers? The next year, they released the first version of Sitecore – a new way to manage digital content. In 2001, the Sitecore Corporation was founded, with Seifert as the CEO, and Sitecore began taking the content management system (CMS) market by storm.

A strategic path to international expansion

Sitecore opened offices in Copenhagen and Ukraine in 2002. But it was Sitecore’s early expansion into the US that set us apart from other Danish technology companies.

Since Sitecore’s inception, all software and documentation has been written in English. Thanks in large part to this intentional and strategic decision, Sitecore was able to expand to the US in 2004, the UK in 2005, and Australia in 2007.

The use of English wasn’t the only strategic decision Sitecore made early on. When it began, most of the major internet players were delivering content through static HTML pages. Led by a team of developers, Sitecore delivered dynamic pages and content from the start. It didn’t know it at the time, but this decision prepared the way for Sitecore to become the premier digital experience platform it is today.

Sitecore at present

As Sitecore’s technology expanded, so did its global presence. Following the opening of Australian offices in 2007, it opened offices in the Netherlands and Sweden in 2008, Japan in 2009, Canada and Germany in 2010, Singapore and France in 2012, Belgium, Malaysia, China, and Indonesia in 2015, Hong Kong in 2016, and the Middle East and India in 2017.

Today, Sitecore is leading the way in martech innovation — receiving an array of awards, market-leadership recognition from top analyst firms, and numerous recommendations from clients spanning industries, business models, and locations. Sitecore is helping marketing teams around the world own the experiences they create for their customers, constituents, and supporters.

Products offered

Sitecore Experience Platform:A powerful content management system (CMS) is just the start. Sitecore Experience Platform™ (XP) also combines customer data, analytics, and marketing automation capabilities to nurture customers throughout their journey with personalized content in real-time, across any channel.

Create unmatched customer experiences with Sitecore XP

• One platform to manage personalized content delivery across channels and at scale
• Multi-site and multi-lingual content management system (CMS)
• Central repository for all customer interaction data
• Headless architecture powers ability to create content once and display it anywhere
• Native analytics, testing, optimization, and machine learning capabilities

Sitecore AI:The first solution that automatically identifies visitor trends, creates customer segments, and modifies page elements to deliver personalized experiences.Image Similarity identifies similar assets for reuse and repurpose in different campaigns and channels.

Sitecore AI increases the power of Sitecore® Experience Platform™ and Sitecore Content Hub™ to deliver on the promise of personalization at scale. Image Similarity analyzes images to identify similar assets for reuse and repurpose, saving you the time and money needed to create new ones.

Sitecore AI automatically tests and selects the best content to create a custom experience for each customer, every time.

SitecoreConnectors: Sitecore is a rich platform with extensible integrations that preserve the connected experience for the next emerging channel.

Sitecore Connectors are prepackaged integration products that deliver out-of-the-box functionality so you benefit from the integration immediately. They also allow for customization to fit your specific needs.

Each connector is built on a framework that provides a blueprint for how to deliver data and functionality to Sitecore. This ensures Sitecore Connectors are not custom-developed, one-off integrations, but are highly usable, consistent, maintainable, and upgradable.

Sitecore Connect™ for Salesforce lets you truly personalize the experience – combine Sitecore with Salesforce CRM or with Salesforce Marketing Cloud.

Sitecore Connect™ for Microsoft Dynamics 365 for Retail delivers support for loyalty programs, gift cards, call center management, and order management while letting retailers analyze and personalize online experiences from Sitecore XP.

Steve Tzikakis, Chief Executive Officer

Steve Tzikakis is an experienced digital transformation technology leader with a strong track record for translating vision and strategy into world-class go-to-market execution, and the ability to bring together teams and ecosystems to drive rapid growth. Prior to Sitecore, he spent 13 years at SAP – the last five as President of EMEA South, Middle East, and Africa, which is an organization spanning 4,700 employees, 85 nationalities, 24 office locations, and 5 time zones. During his tenure in this role, SAP doubled its business in the region and currently has 23,000+ customers and 19,000+ partners across EMEA South.

“We empower brands all over the world to create stronger connections with their customers and build lifelong loyalty.”