StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV and audio ads

Give your agency the power to build on great ideas. StackAdapt understands the business of agencies and the nature of advertising—beyond technology. With tailored implementation and rollout, a dedicated account team, and best-in-class training and support, a partnership with StackAdapt is the best way to build a bigger book of business.

Q. What is StackAdapt?

StackAdapt is a self-serve advertising platform that specializes in multi-channel solutions including native, display, video, connected TV, and audio ads. StackAdapt's state-of-the-art programmatic platform is where some of the most progressive work in machine learning meets cutting-edge user experience. StackAdapt is designed around the three core pillars of programmatic—planning, executing, and analyzing. StackAdapt is ranked as the number one DSP on G2. For five consecutive years, StackAdapt has been recognized as a high performer and the highest-ranking DSP in customer satisfaction by G2, and also placed on the Top 100 Software Products list, and the Highest Satisfaction list for 2020, 2021 and 2022. StackAdapt has been named one of the 2022 Ad Age Best Places to Work.

Expertise at all levels

As an industry-leading programmatic advertising platform, StackAdapt empowers hundreds of digitally-focused companies to deliver outcomes and exceptional campaign performance everyday. They think that they are in a unique position, given their work in machine learning and data science, to understand the complexity of human behavior.

StackAdapt believes their research will help them master the art of problem-solving, invent technology that helps solve some of the world's greatest challenges, and advance human existence by transcending their inherent limitations.

Proactive Strategy and Expertise

Dig really deep into your existing clients, new brands, industry trends and market data. StackAdapt's team of analytic experts and internal research tools will help you deliver unique insights, develop inspiring pitches and deliver world-class campaigns.

Create, activate and optimize campaigns with confidence and ease

Multi-Channel Targeting: Leverage native, display, video and audio to reach individuals across mobile, desktop, tablet and connected TV. Drill into performance data with multi-channel targeting and tracking.

Inventory and Marketplaces: Access to scaled, high-quality supply across all of the channels where your audiences consume media.

Strategy Tools: No need to spend time creating multiple campaigns to execute multiple tactics. The company’s suite of Strategy tools include bid factoring and creative tactic capabilities.

Explore Features: Understand campaign effectiveness, driven by StackAdapt’s industry-leading machine learning and AI.

Machine Learning and AI: Machine learning and AI are at the core of StackAdapt’s technology, automating performance decisions so your campaigns can do much more, at scale.

Reporting 2.0: A consolidated view of the company’s reporting stack with customization and scheduling capabilities. Integrations with TapClicks, Google Data Studio, Supermetrics and Funnel.io.

Actionable Insights: Lift and location-based intelligence partnerships to go the last mile to measure conversion contributions.

Industries that StackAdapt caters

Government: As a marketer in this space you need to leverage the digital opportunities that will result in keeping the community abreast of what's happening, from recycling programs to economic development activities and public service announcements. And that means adding digital into your marketing mix so you can reach bigger audiences with smaller budgets and deliver measurable outcomes.

StackAdapt provides digital media expertise and technology solutions for government, public service and political campaign strategies.

Financial: For financial services marketers, the portfolio of offerings is deep and broad. It is also more competitive and open to disruptors. Spanning both B2C and B2B, coupled with a year-round money-minded consumer who is craving independence in their financial decision making, there is a lot of opportunity to level up on the customer experience.

The company provides digital media expertise for retail banking, mortgages and loans, financial planning and investing, insurance, and tax service campaign strategies.

Healthcare: For healthcare marketers, running a successful digital campaign is met with unique challenges and strict nuances. Like all digital advertising, healthcare campaigns need to reach the right audiences with captivating creative and informative messaging, but there is the overarching element to remain compliant with the Health Insurance Portability and Accountability Act (HIPAA).

StackAdapt provides digital media expertise for B2C pharmaceutical, healthcare and over-the-counter, and B2B pharmaceutical campaign strategies.

Retail: Consumer action, such as footfall traffic, is the measure of success in the retail industry. Connect the digital world to real world offline behaviours by leveraging a location intelligence vendor.

Understand and Target Your Audience

Budget Travellers: Frugal, smart, mostly young and looking for the best value options. They look for accommodation that provides easy access to public transportation and attractions.

Attract Attention and Engagement: With the luxury of being a very visual industry, consider incorporating compelling ad formats to attract attention and engagement. Video plays a big role for travellers and innovative formats—native stories work well to capture those "getaway" moments.

The B2B Buying Process

The B2B buying process has always been complex. Understanding how and where today's business buyers get their information is critical to reaching them with the right content they need to make decisions. No longer will lower funnel only tactics suffice for achieving your bottom line. Buyers conduct research online anytime, anywhere and any way they want. Your SEM, ABM and walled garden strategies need a boost from programmatic.

B2B ads could be your best bet

B2B ads are often flat in comparison to B2C—but they don't have to be. Employing similar tactics as consumer ads can better attract attention and increase engagement. A countdown ad is a great way to create a sense of urgency for events, whether it be an upcoming webinar, industry conference or free trial offering of your software.

Plan Campaigns For Performance

Devise the best plan before launching your programmatic advertising campaign. Envision a campaign that feels like the real customer experience. Plan for performance—achieve your KPIs.

From Ad to Placement, Real Previews

Unique to StackAdapt, their Ad Previewer enables you to see how your display, video and native ad creatives will appear on select domains. Don't fly blind before you launch.

From Concept to Creation, With Creative Studio

Depending on your campaign goal, the Creative Studio can help tailor creatives to meet your desired KPI. Leverage the expertise of Creative Strategists who work across several verticals, to help your campaign deliver and leave a lasting impression.

Execution of campaigns is easier now with StackAdapt

Execute Campaigns With Ease: Execute your programmatic plan within an ecosystem that
includes native, display, video, CTV, audio, and in-game. An intuitive UI makes workflow and optimizations a breeze.

An Ad Ecosystem With Endless Possibilities: StackAdapt has created the highest quality ecosystem of media partners and publishers. Leverage scalable supply across all of the channels where your audiences consume media.

Right Customer, Right Time, Right Channel: Reaching relevant users on all devices and channels requires implementing a holistic targeting strategy. Leverage native, display, video, CTV, audio, and in-game to reach individuals across mobile, desktop, tablet, TV, and video games.

• Lead users down the funnel to conversion by layering channels to align with their customer journey.
• StackAdapt’s Conversion Journey shows first-click device, last-click device and attribution for the conversion.
• Drill into performance data with multi-channel tracking and insights.

Feature highlight

Contextual Targeting Solutions That Get Results: With StackAdapt's contextual advertising solutions, it's now possible to place your ads next to great content on relevant websites to create personal user experiences.

Choose the Right Contextual Targeting Solution: Placing ads in the right context can lead to 4-10 times more user engagement. Contextual targeting with Page Context AI in the StackAdapt platform actively competes with behavioral targeting as a top performer for getting clicks and conversions.

With Page Context AI and Keyword Rule Targeting in StackAdapt, you're in control of identifying where you'd like to appear across the web. You build a contextual strategy, input phrases and keywords, and StackAdapt will place your ads on webpages with content that's relevant to your campaign.

Ildar Shar, CEO

“Discover the Best Programmatic Advertising Solutions for Your Industry with StackAdapt.”

“StackAdapt's state-of-the-art platform is where some of the most progressive work in machine learning meets cutting-edge user experience.”