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BigTapp: Turn Hidden Insights, Foresights into Action Value

BigTapp: Turn Hidden Insights, Foresights into Action Value

In today’s increasingly aggressive business environment, you need to make decisions faster than ever. BigTapp is a Singapore headquartered global company that focuses on providing Big Data & Analytics solutions that help its customers do just that. The company provides Big Data & Analytics solutions on Cloud using a SaaS model that harness poly-structured data from a myriad of sources at the right latency, derive Insights and convert the Insights to appropriate business Actions.

BigTapp’s Big "InFo ActiV" platform enables creation of Business Analytics applications and deploy on Cloud to enable rapid realization of business benefits. A suite of Big Data Business Analytics applications developed using the platform under the overarching theme of Customer Value Management enables BigTapp’s customers to get immediate business benefits. BigTapp has a strong team of Data Scientists and Domain Experts who provide Consulting and Managed Services that ensure the realization of business benefits using Big Data.

Big "InFo ActiV" platform

Big Data provides great opportunities for businesses along with great challenges. Primary among them is the ability to harness poly-structured data from a myriad of sources at the right latency, derive Insights and convert the Insights to appropriate business Actions. A greater challenge is to envision business use cases for using Big Data Insights, both for incremental value and transformational/disruptive business models. BigTapp’s Big "InFo ActiV" platform enables creation of Business Analytics applications without getting dragged by these challenges. Engineered to be highly scalable and built for Cloud, it is available on a consumption based pricing model, ensuring a higher ROI given the relatively lower investment costs. BigTapp’s CVM Analytics is one of the Business Analytics applications built using the Big "InFo ActiV" platform. Key capabilities of the platform are:

  • Harness poly structured data from various sources at real time or near real time and fuse with curated data to connect the dots
  • Derive Insights and Foresights either on-the-fly (streams) or at the right latency as appropriate for the business need
  • Visualize Insights and Foresights using an intuitive interface
  • Institutionalize Actions that create business value using a Campaign Management or Business Rules or CEM component of the platform

Consulting Services

Big Data goes beyond your organization’s internal information and its data warehouse system. To truly take advantage of this opportunity, one must understand and determine the value in the data that flows internally and externally. BigTapp’s seasoned Consultants can help create a Big Data Strategy Map, so one knows exactly what kinds of data one needs to consider and how much value is possible. BigTapp’s structured diagnostic approach quickly determines how organizations can best leverage Data Solutions, Predictive Analytics, and Directed Best Action Tools and determines how a business can realize its highest return on its Information assets investments.

Every company has unique and valuable data. But how much is it worth, and how do you leverage that data into outsized returns? BigTapp’s Data Scientists and Domain Experts can help understand the equity in data and work to turn the data that is already present into enhanced profit. BigTapp team has enabled data service solutions for some of the most sophisticated companies across many industries.

Venkata Narayanan, Founder & CEO

Vastly experienced by age but young at his thoughts is the best way to describe Venkata Narayanan the Founder and CEO of BigTapp. With around 30 years of experience in his professional life in the field of management and consulting led the way to start BigTapp with a strong vision. Having spent the last 20 years in analytics, Venkat is a firm believer of using Insights based on data to drive decision making at all levels in the organization. This belief is the driver of the Insights to Action paradigm of BigTapp. Having observed frustrated business users who faced challenges using traditional analytics platforms to implement business strategies and achieve business goals, he envisioned BigTapp as a single platform to achieve the Insights->Foresights->Action->Business Value paradigm.

Venkat founded Business Intelligence & Analytics specialist Knowledge Dynamics in 1997, which was subsequently acquired by Satyam (Tech-Mahindra) in 2005. He held various management roles and was last Senior Vice President & Head of Strategic Initiatives in Tech Mahindra.

Venkat has broad experience in delivering Business Intelligence & Analytics solutions for strategic and tactical applications. Venkat has worked with both consulting and end-user organizations and has been responsible for IT solutions planning and delivery. For nearly two decades he focuses on providing Business Intelligence solutions to maximize the competitive advantage of organizations. His extensive has taken him to consulting assignments in the USA, Middle East, South Africa and Asia Pacific.

Customer Testimonial

“As a supplier of IoT location intelligence devices that brings transparency and automation to out-of-home media, we needed a very scalable and fast content-delivery network for providing advanced analytics solutions for data processing. After comparing multiple service portfolios, BigTapp’s Big Data analytics and Customer 360 profiling (including business-driven customer journey mapping) solution built on AWS Cloud using a SaaS model gave us the final push, especially considering the high performance - competitive pricing benefits. For a growing Tier 50 winning enterprise like ours, we’re truly happy with the scalability and reliability of BigTapp provided envisaged architecture with AWS services to cater to differential customer base.” – Moving Walls Pte ltd

"BigTapp’s Big 'InFo ActiV' platform enables creation of Business Analytics applications without getting dragged by these challenges."


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