Most internet companies providing their services for free earn profit from their users by acquiring and using their data. This has become a common practice for companies providing free services which do not charge any premium, like Facebook, Instagram, Twitter, etc. But oftentimes, these services have been criticized for catching excess of data and sometimes even data leaks.
However, there are companies that aim to shield users’ privacy but also allow the free services to flourish by keeping the details anonymous. One such company is Incognia, which is a privacy-first innovator in location technology. It enables the use of anonymized location data to increase account security, reduce fraud, and deliver private location context-aware services. Incognia’s location technology uses network signals and on-device sensors to deliver highly precise location information without capturing any PII. By building an anonymous behavioral pattern unique for each user, Incognia provides location context and creates a private digital identity for account security.
Companies with mobile apps and connected devices use Incognia’s anonymized location information to deliver private location context-aware services, frictionless user ID verification, background authentication, risk assessment, and fraud detection, all while protecting user privacy. The company, founded in 2014, is headquartered in Palo Alto, with teams in the San Francisco Bay Area, New York, and Brazil. Today over 60M+ devices leverage its location technology. Like a fingerprint, a person’s movements through the world are unique. The company has envisioned a way to use this location behavior to create a unique anonymous identity that provides a balance between privacy and security.
Incognia enables real-time address verification and device integrity checks for increased account conversion and reduced fraud on mobile. Incognia’s location behavioral biometrics helps fintech, banks, and retailers recognize trusted users in real-time. Incognia location behavioral biometrics verifies the user and device behavior for instant identity verification.
Incognia matches current user location with a user-provided home address to reduce the time of approval, increased conversion rate, fewer false positives, and fewer manual reviews. For developers, Incognia also provides a lightweight mobile SDK and intuitive APIs to make it easy for you to add location and device intelligence to risk assessments throughout the user journey.
Incognia’s location behavioral biometrics provides superior defense against ATO and SIM swap fraud, adding no friction to the mobile experience. Requiring no additional action by users, Incognia works silently in the background to identify anomalies in user behavior that indicate high-risk logins and attempts at ATO and SIM Swap fraud.
Incognia’s location behavioral biometrics and device intelligence offer the strongest signals for risk-based authentication on mobile, improving recognition of trusted users without adding friction to the user experience. The company’s location behavioral biometrics provides a new and highly effective defense against fraudsters. Using in-depth user location behavior and device intelligence, Incognia offers enhanced risk assessment for mobile user logins.
Incognia uses real-time location behavior to recognize trusted customers, increase conversions and reduce fraud for contactless, in-store, online mobile payments. For ensuring secure mobile payments, Incognia location behavioral biometrics verifies user location and device behavior for reduced fraud.
Incognia uses location intelligence to recognize trusted customers and stop fraudsters. The company’s location behavioral biometrics uses network signals and on-device sensors to build a digital identity, or location fingerprint, for each user, based on their unique location behavior.
Some of the use cases of Incognia’s services are:
About the Founder and CEO
André Ferraz is the CEO and Founder of Incognia. He is a tech entrepreneur who is an expert in location technology and a strong advocate for user privacy. He founded his first company while he was a university student in computer science and has since launched two successful companies: Inloco Media, a location technology company based in Brazil, purchased by Magazine Luiza, and most recently Incognia, a mobile identity company based in Palo Alto, CA. Incognia has developed a mobile identity solution that removes fraud and friction from fintech and mcommerce mobile apps, driving mobile revenue growth while driving down fraud costs.