TI Health – Positively Impacting Patient Outcomes through Precision Targeting and Data Informed Modeling

Marketing plays an important role in helping healthcare professionals to create, communicate, and provide value to their target market. Modern marketers start from customers rather than from products or services. They are more interested in building a sustainable relationship, than in ensuring a single transaction. They aim to create a high level of consumer satisfaction so that they return to the same supplier. By healthcare marketing, you can gain the advantage of your competitors by targeting and attracting potential patients. The objective of healthcare marketing is to inform and educate your target patient base. A good healthcare marketing strategy will use digital marketing to capture leads and patient information to develop drip campaigns to stay in front of existing patients.

TI Health is one such intelligent data-driven marketing and analytics company, focused on real-time healthcare event triggers designed to engage professionals and patients. The company aggregates weekly EMR, Diagnostic, and Telehealth fueled data feeds that power its proprietary, predictive analytics engine, and platforms. Its programs and products serve digital advertising across multiple devices and supply types, reaching your intended recipient when they are organically browsing brand safe content on the web or in-app. The company primarily focuses on early signal and event targeting using diagnostic data, diagnosis, distribution, claims and formulary market access information.

Best-in-Class Data-Driven Marketing and Analytics Solutions Offered

CTTV™: It is full-screen television video advertising served to Wifi or ethernet connected television devices – targeted to likely sufferer households. Connected TV allows you to get your commercial in front of millions of likely sufferers in the comfort of their home. Choose to focus on households where telehealth activity is high – filtered with additional HIPAA compliant propensity modeling to only likely sufferer devices.

ROOMrx™: TI Health delivers ROOMrx™ Mobile targeting using proximity radius to point of care locations, based on unique data partnerships and filtering layers. It helps mobile targeting to consumer devices at locations where you have high, medium, or low formulary approvals. You can target top practice locations where up to  specific ICD10 codes have been logged at the highest volume over the previous 12 month period. Provides high value POC locations where you have the highest writing HCPs for your specific therapies.

Medisafe: TI Health is the exclusive media partner for Medisafe. It is the leading patient medication adherence app. It has six million registered users and 600,000 monthly active patients on therapy. With the increasing difficulty in finding hand-raising patients, Medisafe brings your turn-key media placements with the option for exclusivity in your disease state or indication—allowing you to target known sufferers with banner, video and push notifications.

TI KEY™: TI Health delivers TI KEY™ Keyword & Contextual Banner or Video Targeting on Non-Medical Endemic Properties. It helps in delivery of branded or unbranded messaging based on a list of positive (or negative) keywords provided by the brand or customer, to reach consumers who are actively consuming content related to your brand’s message. Its ability to customize site list by content category in addition to targeting keywords so banners or videos only appear adjacent to content where your positive list appears.

The Visionary Leader

Erin DeRuggiero is the Chief Executive Officer of TI Health. She brings more than fifteen years of digital advertising and healthcare experience to TI Health, where she has worked extensively with leading pharmaceutical manufacturers and agencies to create palpable, positive impact across hundreds of brands.

Prior to TI Health, Ms. DeRuggiero co-founded SRAX, up-listing to NASDAQ two years later in 2012. Erin served as SRAX’s Chief Innovations Officer until the acquisition of the healthcare unit she pioneered in August 2018. Prior to launching SRAX, Ms. DeRuggiero served as Vice President of Innovation & Digital Strategy for the Lime Ad Network, a subsidiary of Gaiam, Inc, where she spearheaded strategic digital partnerships and publisher acquisition. Ms. DeRuggiero also served as the Chief Revenue Officer for JGG Consulting, a successful sales and new business development consultancy she founded. Erin graduated from Macalester College in St Paul, MN.

“We aim to reach healthcare professionals and consumers before a treatment decision is made through our best-in-class platform ad technology platform.”