Tillo – Helping businesses to supercharge growth through an innovative platform that uses the power of digital gift cards

If customers are excitedly waiting for loyalty points and digital coupons in their inboxes, then you are going on the right track. But are they motivated enough? Are your customers as engaged as you’d like them to be? Is there something more that you can do? Well, the answer is “Consumer Incentives.” It’s a long-known fact that incentives work as the biggest motivation and engagement boosters. So, why not offer your customers excellent incentives for every value they bring to the company. Simply put, consumer incentives are rewards given out to the ‘customers of a business’ for brand-building purposes. It is an effective way to build customer loyalty and increase sales. Consumer incentives can include reward points, cashback, store credits, branded sway, gift cards, bonuses with free purchases, etc. While completed purchases are an essential part of these, businesses also give out incentives to customers for many other simple activities.

But it turns out that merely doling out points for completed purchases is not enough to incentivize your customer. Instead, you need to have a systematic incentive structure that maximizes the draw for consumers while giving you the most benefits at an optimum cost.

Tillo is one such firm that enables businesses to supercharge their growth through an innovative platform that uses the power of digital gift cards to connect consumers to the brands they love. Their platform resolves two business headaches simultaneously, allowing you to tap into new revenue streams to acquire new customers and reward loyal fans. Tillo is quick and easy to deploy, with the fastest growing network, having processed over £1billion worth of gift cards. They work with over 2,000 brands, in 16 currencies, across 35 markets and thanks to their outstanding platform, constant innovation and excellent service they rarely lose a customer. Tillo ends the battle between loyalty and acquisition, helping businesses supercharge sustainable and profitable growth. Tillo connects the world’s most popular retailers and businesses looking for exciting ways to reach employees and customers through one award-winning API platform with unrivalled user-experience. Tillo works with over 2000 brands in 16 currencies across 34 markets.

Choice Links

Tillo knows that delivering choice is difficult and time consuming. So they made it easy. They removed the need for a time consuming and expensive user interface build by doing it for you, enabling you to send 100s of brands as easily as a single gift card. Choice Links let your customers choose what works for them. Just decide the value and enable the recipient to redeem across 100s of brands with a single Choice Link. Customers are like a box of chocolates - unique. Ensure that there’s something for everyone by adding a greater variety of brands to your Choice Link so they can choose their favorite brand, and feel more delighted. Customers often want to spend on more than one brand. With Choice Links, customers have the flexibility to split their link value across multiple brands to maximize their gift, without needing to place multiple orders. From making sure the recipient gets a personalized email to ensuring the Choice Link matches your corporate identity, make it feel like more of a gift and convey your brand’s personality.

How does it work?

• The customer receives their Choice Link via email with the total value and the link. They can start selecting their favorite brands and deciding how much they’d like to redeem against that brand.
• There’s no basket so it’s quick and easy for customers to redeem their Choice Links value. They can just go back to the gift card list and select the next brand they’d like to redeem against.
• Users don’t have to decide straight-away how they want to spend the total value in one go; they can continue to return to the Choice Link and partly redeem against the total value over time, provided it’s before the expiry date.
• Use the “Your Giftcards” as a digital wallet to reveal each of your gift card codes when you’re ready to spend your gift cards.

Reward Pass

Put the power of choice in your recipients’ hands with their open-loop prepaid Mastercard that works at over 32 million locations worldwide. Whether shopping at home or abroad, in-store or online, Reward Pass can be used wherever Mastercard is accepted. Recipients can choose to redeem their Reward Pass balance as either a physical or a digital Mastercard. Reward Pass can be customized to match your brand guidelines, and personalized with photos and messages.

Alex Preece | Co-Founder & CEO

You could say that Alex Preece has always had a daredevil streak. Having started his career in the British Army jumping out of military planes in Bosnia and Iraq, he has since become a serial entrepreneur, co-founding and selling multiple companies, before growing his current multi-million-pound venture.

Recognising the potential of the humble mobile phone to connect millions of people, in 2010 Alex and his business partner Gareth created Local Daily Deals to offer consumers the best deals from local businesses. It was acquired by Moneysupermarket.com within a year.

Five years ago they started Brighton-based digital gift card platform Tillo and it has quickly become the market leader.

"Tillo connects the world's most popular brands with businesses looking to reward their customers and incentivize their employees."