Marketing is pivotal in today’s scenario because the online representation of products and services help companies grow exponentially. Tradedoubler, Stockholm-based marketing, and technology solutions company has been helping advertisers and publishers connect with their customers and grow since 1999.
Tradedoubler offers its marketing programs in over 80 countries and has more than 260 employees on its payroll who excel in driving innovation for their clients' success. The company drives results through high-quality traffic, expertise, and technology. What makes the company stand out is its strong presence in the European market and also the way it offers both a network and a technology solution. It has generated as much as €1.4 billion in incremental revenue for over 2,000 clients in its network that consists of 180,000 online and mobile publishers.
Wins the Performance Marketing Diamonds CEE 2019 Award
The Chamber of Digital Economy organizes The Performance Marketing Diamonds CEE competition every year to recognize the best performing marketing projects in the CEE region. Tradedoubler won the Performance Marketing Diamonds CEE 2019 award in the category of “The Integrated Campaign Of The Year”. The recognition came as Tradedoubler introduced Tefal IXEO’s product family to the Polish market.
Tradedoubler’s campaign for Tefal IXEO was chosen by the jury as it showed the company’s offering that went beyond just managing the affiliate programs. The company’s multi-channel and innovative campaigns have produced great results for its clients and the jury appreciated this 2019 effort.
A Great Singles’ Day 2019
The past few years have seen the Chinese Singles’ Day turn into a global shopping phenomenon. It started out in the Nanjing University in 1993 but was popularized globally by Alibaba in the early 2010s. Today, the shopping extravaganza is as big as Black Friday. CNBC reported that this year, Alibaba broke the Singles’ Day sales record as it minted $38 billion in the 24-hour window.
Singles’ Day is also a big day for Tradedoubler as the day sees many of its customers participate in the sales. This year was special for Tradedoubler as it was able to generate 57% more Order Value (OV) for our customers on Singles’ Day 2019 in comparison to 2018 and 144% more OV compared to 2017. The OV was even more impressive in every country across Europe as it saw a substantial increase (over 62%).
The company noticed that the highest growth order value grew came from Italy, Poland, and Spain. In Italy especially, the OV increased a fantastic 270% year over year. The smartphone AOV year over year in Italy saw 309% growth.
Meet the Leader
Matthias Stadelmeyer, President and CEO
He has held several leading positions in Tradedoubler since 2007, including Sales Director and Head of Technology in Germany, Regional Director for market unit DACH and Vice President Sales. He became the CEO of the company in 2014 has been instrumental in remodeling the business. He began his career as a Team Leader for Online Marketing at CANCOM IT Systeme AG, Munich.
He is a thoroughly experienced strategic leader with a strong background in sales and technology. His expertise in blockchain, data technology and digital marketing has made him a sought-after keynote speaker.
“Next to qualitative Account Management and Sales generating niche publishers, I’m pleased that I can reach also new audiences with their Display solution. The results were positive and showcased in a good looking dashboard.” – Martin De Jong, International Digital Campaign Manager, Groupe Pierre & Vacances - Center Parcs
“Tradedoubler’s white-label solution has all the necessary tools to internalize our activity. Reporting, commissioning and billing tools are a significant time saver.” – Matthieu Laberibe, Partnership Manager, OUI SNCF
“I’ve been working with Tradedoubler for the last 10 years through different companies and countries. They’ve managed to achieve what, in my opinion, is the most difficult level of service an affiliate network can bring, they are real partners who care about your business and make your goals their own.” – David Ibáñez, Head of Affiliate & Partner Sales, StubHub International
A New Berlin Office
November saw Tradedoubler open yet another office in the German capital. The new office brings the company closer to their customers. The customers will now gain from the specialists at the new office in the areas of publisher management, business development of direct clients and agencies.
“We empower our advertisers and publishers to grow their business with world-class performance marketing and technology solutions.”
“Tradedoubler is a global affiliate marketing network with 20 years of expertise in digital marketing innovation. Our market leading technology platform enables us to offer tailored performance solutions based on your exact needs – all over the world!”
“For advertisers and publishers, who want to grow their business, Tradedoubler offers performance marketing and technology solutions powering a unique network of connections.”