Combining 20 years of digital marketing innovation and expertise, Tradedoubler offers tailored performance solutions based on your needs

In this digital era, more consumers head online to research and buy products in the comfort of one's own home. This surge of the internet has instilled a concern for business owners to investigate how digital marketing can help their business grow. You might probably be aware that you need a website to build a business online, but having just a website does not give you the competitive edge required to grow your business online. Your website needs an effective marketing strategy to bring in customers to your website. If no one can find your website, how are they going to buy from you? The only way to bring in customers to your site is by utilizing the right marketing techniques like SEO, PPC, content marketing, social media marketing and much more. Online marketing is cost-effective as it helps to create custom-tailored campaigns to reach the exact audience with the same interest. A campaign can track the defined goals and helps with analytic data which can be vital to scale and optimize the campaign in a better way. Digital marketing tools and techniques help business owners with meaningful insights to know their competition and opportunities to grow the business. Founded in Sweden in 1999 and listed on the OMX Nordic Exchange, Stockholm, in 2005, Tradedoubler is a leading international performance marketing company that drives results through high quality traffic, technology and expertise. It is the only company that offers both a network and a technology solution. In 2018 Tradedoubler generated € 1.4 billion incremental revenue for over 2,000 clients across its network of 180,000 online and mobile publishers. Tradedoubler operates performance marketing programmes in more than 80 counties and has 260 employees.

Affiliate marketing

Affiliate marketing is a type of performance-based marketing in which a retailer rewards one or more publishers (referred to as “affiliates”) for each visitor or customer brought by the publisher’s own marketing efforts. The publisher is usually rewarded for a pre-defined action, such as a sale, a newsletter registration, a download or a click. Essentially, publishers act as an outsourced sales team for the advertiser, promoting their products and getting rewarded, most often, on a percentage of the basket value. Tradedoubler’s global proprietary platform delivers reliable tracking and commission payments anywhere in the world. With Tradedoubler’s innovative web-platform, you can streamline day-to-day programme management activities and create more dynamic content to drive higher conversion. Tradedoubler proprietary technology solutions provide you with a comprehensive range of tools built around your specific needs and which enables you to easily generate revenue through links, banners or coupon codes and provide easy to use reporting capabilities to analyze and optimize performance in real time.

Influencer Marketing

As an influencer or digital creative, you reach and inspire a large audience with your content. Tradedoubler has acquired Metapic, a popular platform for product recommendations that helps advertisers and digital creatives to grow through reader engaging content. With Metapic digital creatives transform their passion into profit. Intuitive tools help you create beautiful content that generates revenue. Join international brands like Microsoft, NA-KD, Accor Hotels, Zooplus and many more. Take advantage of an international footprint that has allowed these customers to run hundreds of international programs. Your business can benefit from Tradedoubler’s international expertise. Simplify and leverage the complex landscape of languages, cultural differences, economies and traffic, partnering with local Tradedoubler experts who have in-depth market knowledge and speak 24 languages.  Benefit from a totally flexible service delivery, adapted to mirror your desired working structure, providing multiple or single points of contact as desired.

Metapic 

Metapic, a Tradedoubler company, is a product platform connecting digital creatives, blog readers and e-commerce. The idea is to make affiliate marketing more accessible, visual and fair. The popular platform for product recommendations is helping advertisers and digital creatives within premium lifestyle media to grow through reader engaging content. Founded in Sweden in 2014 the company has attracted 40 000 users and it is Tradedoubler’s recommended goto source for influencer marketing. With Metapic digital creatives transform their passion into profit. Intuitive tools help you create beautiful content that generates revenue. Recommend products with attractive collages, images or text and get paid for every click! Tagged posts increase engagement and make it easier for the reader to find recommended products. As a blogger, you reach and inspire a big crowd with each post. Metapic helps you easily enrich your content with helpful product links to well-known online stores – which ensures you get compensation for traffic. Create beautiful content with products from great advertisers. Metapic’s collage tool enables bloggers and digital creatives to easily create mood boards. Images are automatically added to your site with links below and tags in the images. Metapic provides building blocks that can be customized for your particular flow and platform. To give both bloggers and visitors the best experience, the team is working to get Metapic integrated into all major blog portals. That way, you do not need to mix with a single line of code. If your blog portal does not yet support Metapic, or if you have your own WordPress blog, you can still install plugin and use the service.

Grow

Tradedoubler is excited to announce the launch of Grow, a new self-service affiliate marketing platform to support small businesses around the world. Exclusively designed for start-ups and accelerators, Grow opens the business opportunity lying within affiliate marketing, by removing joining fees, reducing contract commitment, and offering clients a plug-and-play tracking integration. Seth Rubin, Managing Director for Grow, said: “Our goal with Grow is to empower start-ups to overcome the common challenges of setting up a business, from lack of time, budget, and human resources, to direct competition with bigger players. With Grow, small businesses can leverage performance-based marketing to generate the income needed to keep going.  To achieve this, we guarantee full access to our publisher network; we offer convenient terms and competitive rates.” Matthias Stadelmeyer, Tradedoubler CEO, shares the vision: “We are excited and proud to put our two-decade experience in performance marketing at the service of small businesses around the world. Especially in these economically challenging times, entrepreneurs need all the support they can get to form partnerships and accelerate early growth.” The launch of the Grow platform follows a successful pilot in several European markets, incorporating over 200 small businesses from fashion, electronics, retail, and finance verticals.

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Grow your business with a unique network of connections powered by Tradedoubler’s cutting edge technology, global presence and digital marketing expertise. Tradedoubler offers performance-based campaigns tailored to your needs, from lead generation to display, native advertisement, video and app install. Tradedoubler’s tool helps you to understand the online journey of your customers and optimize your digital ad spend across all channels. Tradedoubler has the most accurate and reliable technology available today to track, measure and analyze the performance of all your multi-channel digital marketing activities. An innovative suite of integrations and APIs facilitate efficient and agile information exchange.

Meet the leader behind the success of Tradedoubler

Matthias Stadelmeyer is CEO the CEO of Tradedoubler since 2014 and has since then remodeled the business fundamentally. He is an experienced strategic leader with strong background in sales and technology. Due to his expertise in blockchain and data technology and his visionary view on digital marketing trends he is a sought-after keynote speaker and regularly shares the stage with other industry leaders. Matthias has held several leading positions within Tradedoubler since 2007, including Sales Director and Head of Technology in Germany, Regional Director for market unit DACH and Vice President Sales. Matthias started his career as Team leader for Online Marketing at CANCOM IT Systeme AG, Munich.

“We empower our advertisers and publishers to grow their business with world-class performance marketing and technology solutions. Our market leading technology platform enables us to offer tailored performance solutions based on your exact needs – all over the world!”