Versium — Data Technology Company, Offering a Suite of Solutions for Marketers

Today, companies analyze data in their systems to improve operations, provide better customer service, create personalized marketing campaigns, and several other actions. This can ultimately provide better insights, and in turn, increase revenue and profits. Companies that can better use their data have a competitive advantage over those that don't, as they can make better-informed business decisions.

Big Data has become the driving force behind machine learning and artificial intelligence that is changing how enterprises do business. Versium is a data technology company that operates a powerful B2B2C identity graph that fuels marketing tools and services. By constantly staying in touch with marketers to understand their challenges, Versium continuously improves its products and services. The company aims to help marketers increase campaign effectiveness, generate demand, and re-engage customers while being aware of their current platforms.

A poorly-targeted email campaign inspired Versium's founders to utilize the power of data science and analytics to the enormous amounts of data that marketing agencies and enterprises have today to improve their marketing ROI. Combining their in-depth marketing knowledge with their love of bringing new technologies to life, they founded Versium to address some of the most significant pain points in marketing and sales — figuring out who is likely to buy and who will never buy, so sales or marketing budgets can be spent wisely.

Versium Reach

A tool by Versium for marketers, Versium Reach, lets you build and own target audiences, add data, and generate lists to use across multiple platforms. You can identify, understand, and reach the ideal prospects wherever they are online. It lets you make the most of your marketing budgets by reaching the right people with the right content through true omnichannel marketing. You get a quick snapshot of your prospects and customers to personalize your marketing and content throughout the entire buyer journey. Targeted B2B audiences mean that you own and can reuse across all of your digital marketing platforms, with better match rates.

Versium Reach lets you experiment without exhausting your budgets by using one single data source for better-performing audiences and lowering your CPAs. Versium handles the marketing for you so that you can focus on managing the data. Its tools make it easy to identify and understand your ideal targets without finding them separately in every platform you use.

Datafinder

Versium's legacy product, Datafinder, is a suite of self-serve data tools. Users get the ability to bulk append business and consumer data, validate and cleanse their customer files, score leads, build predictive prospective lists, write to the APIs quickly and easily online. This platform is also free to sign up with over 15,000 registered users.

Custom Solutions

Versium's solutions not only provide self-service platforms; for years, it has been building direct relationships and partnerships with companies and agencies such as T-Mobile, Microsoft, and KBMG to improve their data, build custom integrations, and help improve the results of their own marketing campaigns and their clients' initiatives.

Versium Predict

Versium takes the data cleaning, data enrichment, and predictive analytics solutions and puts them right into the CRM. This results in higher conversion rates while working more efficiently and spending less time and money on your sales and marketing efforts.

Versium provides its powerful B2B2C Identity Graph and automated predictive analytics solutions right into the CRM. ‍Versium Predict is a powerful product that does all the heavy lifting to automatically add business consumer data from the identity graph to each lead in the CRM automatically. It also lets you score those leads so that you can focus on the ones most likely to convert and generate new lists of high-scoring leads on-demand.

Developer APIs

Versium's powerful APIs allow real-time access to its powerful identity graph, the highest quality, and the industry's most accurate business and consumer data. You can plug in your marketing applications, services, and platforms into versatile APIs to offer data-driven solutions to your customers.

Better B2B paid advertising

B2B lead generation is not just limited to paid search, tradeshows, and email marketing. Versium offers you to run online campaigns with confidence. It makes marketing to your key business prospects online possible outside of their regular work routine. Its data improves your online match rates by as much as 520%. That means you are able to gain the touchpoints you need to convert ideal customers.

People, in general, don't use their business email addresses on social media sites like Facebook, Twitter, and LinkedIn. Because of that, your match rates when targeting a custom list of B2B targets can be as low as 10%. With Versium Reach, you can increase your match rates by as much as 520%. The Versium Identity Graph is the heart of Versium products. It consists of customer profiles and all the known identifiers that are tied to those individual consumers. These contact points are a road map to your customers - the more data you have, the easier it is to find them and route marketing efforts towards them. 

Meet the CEO

Dillana Lim is the CEO of Versium. She is passionate about developing and bringing disruptive technologies and services to market and helping SaaS organizations scale to their next level of success. She is also committed to recruiting and building high-performance teams in a positive and supportive culture while delivering the highest quality products and solutions to solve big customer problems.

Dillana's career spans more than 20 years in enterprise software and technology. She has led product strategy, product management, product marketing, UX, and development at large companies and emerging start-ups. Before serving as CEO, she was the company's COO, where she focused on deploying the company's advanced AI and predictive data targeting solutions to the marketing industry

"We are a data technology company that operates a powerful B2B2C identity graph and automated predictive analytics engine, helping B2B marketers greatly improve their effectiveness throughout the entire buyer journey."

"We've spent over 9 years refining our data technology platform of 30 million North American companies, 60+ million business professionals, 2+ trillion insight attributes, and over 1,000 industries."