October Edition 2020
Digital Marketing is one of the key areas for companies today. In this internet-savvy world, every age-group is on the internet. Companies need to use the online presence of people in a much-planned way to remain ahead of the competition. Most of the enterprises manage their own digital marketing strategies which are not very feasible in the rapid expansion of internet users. Zeta Global has been in the market since 2007 helping enterprises with their digital marketing strategies. It started with focusing on email marketing but later has expanded into the customer lifecycle management market. Zeta also owns the industry’s third-largest proprietary data set and Artificial Intelligence to make marketing more intelligent, ensuring every business will never miss a growth opportunity.
Zeta Global has continued to focus on data, AI, and omnichannel activation capabilities by organically developing and strategically acquiring cutting-edge marketing technology. They are among the first companies to successfully implement industry-leading innovations in big data and AI to be the recognized leader in the convergence of marketing and advertising technology.
Zeta Global has been founded by David A. Steinberg and John Sculley (former CEO of Apple Computer and Pepsi-Cola). It was named one of the 50 most promising private companies by Forbes and one of 10 companies on the planet in two Gartner Magic Quadrant reports.
Today, Zeta Global has offices on four continents, serving over 1000+ enterprise clients such as Samsung, Toyota, and Sprint. Their data-powered marketing technology platform houses the third-largest data set in the marketplace (2.4B+ identities) and combines with outcome-driven AI to predict consumer intent, personalize experiences across every channel, and power business growth for Fortune 1000 companies. Zeta Global is headquartered in New York City, with Centers of Excellence in Silicon Valley, Boston, London, and Hyderabad, India, and 12 additional offices around the globe.
Zeta Marketing Platform
The Zeta Marketing Platform combines 2.4 billion unique data identities with industry-leading AI to create personalized, omnichannel experiences that exceed expectations and drive superior marketing results. Zeta can predict intent and engagement across every channel allowing you to give consumers the personalized experience they’re looking for and drive better performance for your brand.
Personalized email marketing
Zeta Global provides you a personalized email service that is powered by Artificial Intelligence. You can personalize your content and product offerings based on individual interests, demographics, and real-time behaviors from continuously updated profiles. Zeta provides you a detailed insight report and predictive analysis for planning channel, subject line, creative, send time, frequency, and more. Zeta’s top-rated data handling allows you to add, score, and use new data sources in seconds. It lets you stream live segment updates from advanced integrations, and syndicate performance data in real-time.
Apart from internet marketing, Zeta is also invested in streaming services. Zeta’s “Connected TV” allows you to reach consumers with premium, addressable TV content. It allows you to achieve targeted reach and scale across devices by using Zeta’s deterministic data set with premium-branded content and supply. With Zeta’s connected TV you can create personalized ad experiences. It leverages Zeta’s proprietary data to reach TV audiences with advertisements personalized to match the viewer’s interests.
If you are a website owner, most of the visitors click through the ads but never convert into a potential buyer. With Zeta’s Data Cloud having consumer IDs you can convert your each site visit profitable. As the customers can be tracked, you can retain them by giving them a reason to come back by personalizing on-site interactions based on their products of interest and live engagement scores. With Zeta’s leading AI personalization engine, you can rapidly boost brand presence and conversion.
Zeta’s “Opportunity Explorer”
The “Opportunity Explorer” from Zeta is a new, revenue-generating solution for marketers. It offers a unique performance-driving insight and analytics that make it easy to action on smarter audience-engagement decisions in real-time. It is a solution for brands and marketers looking to get a leg-up on the competition. The “MarketPulse” feature allows you to access real-time, industry-level data, and discover high-value, under-indexed market signals. Opportunity Explorer makes it easier to evaluate industry-related content consumption patterns, and predict budget performance against an omnichannel media mix.
The consumer insights for a truly personalized engagement are crucial for companies. You can amplify your brand’s connection with consumers by examining their individual interests, habits, and behaviors. Also, you can identify at-risk customers, intercept competitor shoppers, and start building precise customer lookalikes that are easy to activate across all channels.
About the CEO
David A. Steinberg is the Co-founder, Chairman, and CEO of Zeta. He co-founded Zeta in 2007 along with John Sculley who has previously served as CEO of Apple and Pepsi. Prior to founding Zeta Global and CAIVIS Acquisition Corporation in 2007, Mr. Steinberg founded InPhonic in 2000, a leading online communication product and services provider. InPhonic was number one on the Inc 500 list in 2004, the same year it went public in one of the largest technology deals of that year. He currently sits on the Board of Directors of the U.S. Chamber of Commerce, Washington and Jefferson College, Greater Washington Sports Alliance, and Faster Cures. Faster Cures; having been formed under the auspices of the Milken Institute. Mr. Steinberg holds a B.S. from Washington & Jefferson College.
“Zeta Global has continued to focus on data, AI, and omnichannel activation capabilities by organically developing and strategically acquiring cutting-edge marketing technology.”